Seven reasons tracking calls and conversions from brand keyword terms empowers marketers
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
ROI Marketing
How new analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more
Advertisers focus social media spend on brand awareness
Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue ... read more
How effective is 360 video really?
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
Six ways high performing CMOs outpace their competitors
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
After CTR, how do we measure ad effectiveness?
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
Saying Goodbye to Click-Based Measurement
Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based measurements.
The Power of Multichannel Attribution at TD Bank [#CZLNY]
In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
50 Digital Marketing Tools to Grow Your Start-Up
This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email.
What a Used Car Salesman Can Teach You About Empathy
There's a big difference between selling and helping customers buy what you sell. Do you know what it is?
