Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast "The Growth Marketing Mindset: Using Data to Drive Engagement" looked at the key components of a successful growth marketing strategy, and how companies can harness behavioral and contextual data to deliver a personalized experience.
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?
While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an ... read more
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more
Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue ... read more
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
