While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by marketers. So what methods are advertisers employing instead?
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an ... read more
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more
Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue ... read more
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based measurements.