"Why should I budget for SEO?"

Digital Marketing "Why should I budget for SEO?"

4d Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

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Five ways brands can spark Q4 (and 2022) with influencer marketing

Digital Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing

3w Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

4w Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

5m Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Attribution Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

1y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Analytics Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

1y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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Performance marketing is key to brand success

Attribution Performance marketing is key to brand success

2y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

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Three ways to use predictive analytics to grow your business

Acquisition Three ways to use predictive analytics to grow your business

2y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Gartner: Marketing budgets fall for the first time since 2014

Analytics Gartner: Marketing budgets fall for the first time since 2014

2y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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How ROI can help you choose your martech provider

Attribution How ROI can help you choose your martech provider

3y Tereza Litsa

How ROI can help you choose your martech provider

The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...

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How a growth marketing mindset can help drive customer engagement

Analytics How a growth marketing mindset can help drive customer engagement

4y Linus Gregoriadis

How a growth marketing mindset can help drive cust...

Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast ...

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How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

5y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

5y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

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Despite the hype, most marketers not investing in hot new technologies

Attribution Despite the hype, most marketers not investing in hot new technologies

5y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

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All you need to start your new online venture: 10 tools & 10 useful resources

Attribution All you need to start your new online venture: 10 tools & 10 useful resources

5y Ann Smarty

All you need to start your new online venture: 10 ...

Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...

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Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

Acquisition Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

5y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

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How new analysts can take their skills to the next level

Analytics How new analysts can take their skills to the next level

5y Adam Singer

How new analysts can take their skills to the next...

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...

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Advertisers focus social media spend on brand awareness

Acquisition Advertisers focus social media spend on brand awareness

5y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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How effective is 360 video really?

Acquisition How effective is 360 video really?

5y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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Six ways high performing CMOs outpace their competitors

Attribution Six ways high performing CMOs outpace their competitors

6y Mathew Sweezey

Six ways high performing CMOs outpace their compet...

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...

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After CTR, how do we measure ad effectiveness?

Attribution After CTR, how do we measure ad effectiveness?

6y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

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Saying Goodbye to Click-Based Measurement

Analytics Saying Goodbye to Click-Based Measurement

6y Nadia Tan

Saying Goodbye to Click-Based Measurement

Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...

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The Power of Multichannel Attribution at TD Bank [#CZLNY]

Analytics The Power of Multichannel Attribution at TD Bank [#CZLNY]

7y Stephanie Miller

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

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50 Digital Marketing Tools to Grow Your Start-Up

Analytics 50 Digital Marketing Tools to Grow Your Start-Up

7y Bryan Eisenberg

50 Digital Marketing Tools to Grow Your Start-Up

This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...

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What a Used Car Salesman Can Teach You About Empathy

Analytics What a Used Car Salesman Can Teach You About Empathy

7y Bryan Eisenberg

What a Used Car Salesman Can Teach You About Empat...

There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Read More...

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Can Your Company Deliver What Marketing Promises?

Analytics Can Your Company Deliver What Marketing Promises?

7y Bryan Eisenberg

Can Your Company Deliver What Marketing Promises?

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Read More...

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Jerry Seinfeld’s Branding Punch Line

Analytics Jerry Seinfeld’s Branding Punch Line

7y Bryan Eisenberg

Jerry Seinfeld’s Branding Punch Line

There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your bra...

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