Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

8m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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What is marketing attribution and why you should care

Conversion & ROI What is marketing attribution and why you should care

12m Team ClickZ

What is marketing attribution and why you should c...

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...

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How are brands performing on TikTok and Snapchat?

Actionable Analysis How are brands performing on TikTok and Snapchat?

1y Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

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Why zero-party marketing is a great value exchange for Gen Z

Digital Marketing Why zero-party marketing is a great value exchange for Gen Z

1y Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

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Navigating the evolving landscape of targeted advertising and marketing measurement

ROI Marketing Navigating the evolving landscape of targeted advertising and marketing measurement

1y Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more

Digital Marketing Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more

1y Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

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What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?

ROI Marketing What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?

1y Tyrona Heath

What is ‘All-Weather Marketing’ and how can it hel...

How this is an insulator against instability, and offers recommendations for how marketers should approach strategy, creative, distribution, and measu...

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Marketing in a recession: benefits of affiliates and partnerships

Marketing Marketing in a recession: benefits of affiliates and partnerships

1y David Nicholson

Marketing in a recession: benefits of affiliates a...

As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...

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How Walgreens Boots Alliance rebuilt for first party data

Case Study How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

2y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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"Why should I budget for SEO?"

ROI Marketing "Why should I budget for SEO?"

2y Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

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Five ways brands can spark Q4 (and 2022) with influencer marketing

ROI Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing

2y Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

2y Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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Data integration: the key to omnichannel marketing

Analyzing Customer Data Data integration: the key to omnichannel marketing

3y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

ROI Marketing Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

3y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Digital Marketing Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

3y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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Performance marketing is key to brand success

Performance marketing Performance marketing is key to brand success

4y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

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Three ways to use predictive analytics to grow your business

Predictive analytics Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Gartner: Marketing budgets fall for the first time since 2014

Analytics Gartner: Marketing budgets fall for the first time since 2014

4y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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How ROI can help you choose your martech provider

ROI Marketing How ROI can help you choose your martech provider

5y Tereza Litsa

How ROI can help you choose your martech provider

The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...

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How a growth marketing mindset can help drive customer engagement

How a growth marketing mindset can help drive customer engagement

7y Linus Gregoriadis

How a growth marketing mindset can help drive cust...

Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast ...

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How to measure the ROI of social media campaigns

How to measure the ROI of social media campaigns

7y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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The evolution of display: How is advertisers' use of display advertising changing?

The evolution of display: How is advertisers' use of display advertising changing?

7y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

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Despite the hype, most marketers not investing in hot new technologies

Despite the hype, most marketers not investing in hot new technologies

7y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

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All you need to start your new online venture: 10 tools & 10 useful resources

All you need to start your new online venture: 10 tools & 10 useful resources

7y Ann Smarty

All you need to start your new online venture: 10 ...

Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...

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Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

Seven reasons tracking calls and conversions from brand keyword terms empowers marketers

7y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

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How new analysts can take their skills to the next level

How new analysts can take their skills to the next level

8y Adam Singer

How new analysts can take their skills to the next...

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...

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