How to Use Intent Data to Grow Your Pipeline
Analyzing Customer Data

How to Use Intent Data to Grow Your Pipeline

2d Alison Murdock, Founder & Chief Marketer, Trusted CMO

How to Use Intent Data to Grow Your Pipeline

Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow thei...

View article
Meta's New Generative AI Tool for Marketers
AI & Automation

Meta's New Generative AI Tool for Marketers

1w Priscilla Soedarpo

Meta's New Generative AI Tool for Marketers

Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guide...

View article
Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data
Actionable Analysis

Revolutionizing Digital Advertising: How Chase Bank is Changing the Game wi...

1m ClickZ News Staff

Revolutionizing Digital Advertising: How Chase Ban...

Chase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...

View article
Get the latest analysis and reports delivered to your inbox daily
Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

10m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

View article
What is marketing attribution and why you should care
322023

What is marketing attribution and why you should care

1y Team ClickZ

What is marketing attribution and why you should c...

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...

View article
How are brands performing on TikTok and Snapchat?
322023

How are brands performing on TikTok and Snapchat?

1y Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

View article
Why zero-party marketing is a great value exchange for Gen Z
Data-Driven Marketing

Why zero-party marketing is a great value exchange for Gen Z

1y Kaeya Majmundar

Why zero-party marketing is a great value exchange...

Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategi...

View article
Navigating the evolving landscape of targeted advertising and marketing measurement
322023

Navigating the evolving landscape of targeted advertising and marketing mea...

1y Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

View article
Exploring the most interesting "alternative" channels: Pinterest, Performance Max, and more
322023

Exploring the most interesting "alternative" channels: Pinterest, Performan...

1y Jamie Bolton

Exploring the most interesting "alternative" chann...

With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at...

View article
What is ‘All-Weather Marketing’ and how can it help you tackle economic instability?
Advertising & Promotion

What is ‘All-Weather Marketing’ and how can it help you tackle economic ins...

1y Tyrona Heath

What is ‘All-Weather Marketing’ and how can it hel...

How this is an insulator against instability, and offers recommendations for how marketers should approach strategy, creative, distribution, and measu...

View article
Marketing in a recession: benefits of affiliates and partnerships
Marketing

Marketing in a recession: benefits of affiliates and partnerships

2y David Nicholson

Marketing in a recession: benefits of affiliates a...

As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...

View article
How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

View article
How marketers can use weather data as a strategic tailwind
Advertising & Promotion

How marketers can use weather data as a strategic tailwind

2y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

View article
"Why should I budget for SEO?"
Digital Marketing

"Why should I budget for SEO?"

2y Victorious

"Why should I budget for SEO?"

Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...

View article
Five ways brands can spark Q4 (and 2022) with influencer marketing
Digital Marketing

Five ways brands can spark Q4 (and 2022) with influencer marketing

3y Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

View article
Aligning your agency roster to your advertising model
Advertising & Promotion

Aligning your agency roster to your advertising model

3y Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

View article
Data integration: the key to omnichannel marketing
Analytics

Data integration: the key to omnichannel marketing

3y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

View article
Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization
Attribution

Tech Talk with Liveclicker: How the customer captivation platform amplifies...

4y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

View article
Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete
Analytics

Measurement in a post-third-party ecosystem: Why your current benchmarks ar...

4y Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

View article
Performance marketing is key to brand success
Attribution

Performance marketing is key to brand success

4y Karina Klimenko

Performance marketing is key to brand success

MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...

View article
Three ways to use predictive analytics to grow your business
Acquisition

Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

View article
Gartner: Marketing budgets fall for the first time since 2014
Analytics

Gartner: Marketing budgets fall for the first time since 2014

5y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

View article
How ROI can help you choose your martech provider
Attribution

How ROI can help you choose your martech provider

6y Tereza Litsa

How ROI can help you choose your martech provider

The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...

View article
How a growth marketing mindset can help drive customer engagement
Analytics

How a growth marketing mindset can help drive customer engagement

7y Linus Gregoriadis

How a growth marketing mindset can help drive cust...

Growth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast ...

View article
How to measure the ROI of social media campaigns
Analytics

How to measure the ROI of social media campaigns

7y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

View article
The evolution of display: How is advertisers' use of display advertising changing?
Ad Industry Metrics

The evolution of display: How is advertisers' use of display advertising ch...

7y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

View article
Despite the hype, most marketers not investing in hot new technologies
Attribution

Despite the hype, most marketers not investing in hot new technologies

7y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

View article
1 2 3 32