Verifying Business Value
As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search.
Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics.
What does it take to break consumers of their shopping habits and move them to your brand?
There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it.
What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track.
There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on?