Marketing to the CFO
Collaboration

Marketing to the CFO

11m Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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Social Listening: New report uncovers missed opportunities for PR professionals
Acquisition

Social Listening: New report uncovers missed opportunities for PR professio...

4y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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Spending on customer experience increases as its impact is more widely recognized
Analytics

Spending on customer experience increases as its impact is more widely reco...

4y Barry Levine

Spending on customer experience increases as its i...

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

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Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks
Attribution

Gartner: Training, system integration and talent could help improve the eff...

4y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Attribution

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

4y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Despite the hype, most marketers not investing in hot new technologies
Attribution

Despite the hype, most marketers not investing in hot new technologies

7y Idris Nagri

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

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Tencent's Emily Ma on the challenges for marketers in China
Analytics

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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Seven ways to future-proof your digital strategy
Asia

Seven ways to future-proof your digital strategy

8y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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Finding intelligence to act on from big data: a five step approach
Actionable Analysis

Finding intelligence to act on from big data: a five step approach

8y Idris Nagri

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

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How new analysts can take their skills to the next level
Analytics

How new analysts can take their skills to the next level

8y Idris Nagri

How new analysts can take their skills to the next...

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...

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How effective is 360 video really?
Acquisition

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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Everything we learned about beacons and proximity marketing from #ClickZChat
Attribution

Everything we learned about beacons and proximity marketing from #ClickZCha...

8y Matt Owen

Everything we learned about beacons and proximity ...

Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...

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Three factors that determine Super Bowl success
Attribution

Three factors that determine Super Bowl success

8y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

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Are you an analytics leader, student, or skeptic?
Analytics

Are you an analytics leader, student, or skeptic?

8y Idris Nagri

Are you an analytics leader, student, or skeptic?

As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...

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Cracking the code: CMOs, measurement, and metrics
Analytics

Cracking the code: CMOs, measurement, and metrics

8y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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Analytics agencies: what’s the right fit?
Analytics

Analytics agencies: what’s the right fit?

9y Idris Nagri

Analytics agencies: what’s the right fit?

Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...

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Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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How Effective Is Your Content Strategy?
Analytics

How Effective Is Your Content Strategy?

9y Neil Mason

How Effective Is Your Content Strategy?

In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...

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It Can Be Hard to Shift a Habit
Analytics

It Can Be Hard to Shift a Habit

9y Neil Mason

It Can Be Hard to Shift a Habit

What does it take to break consumers of their shopping habits and move them to your brand? Read More...

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Measurement Frameworks: Focus on the Metrics That Matter
Analytics

Measurement Frameworks: Focus on the Metrics That Matter

9y Idris Nagri

Measurement Frameworks: Focus on the Metrics That ...

There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...

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The Things I Look for in an Analyst
Analytics

The Things I Look for in an Analyst

9y Idris Nagri

The Things I Look for in an Analyst

What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track. Read More...

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Corporate Culture Dictates Big Data Value
Analytics

Corporate Culture Dictates Big Data Value

9y Jim Sterne

Corporate Culture Dictates Big Data Value

There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...

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First Month of a Start-Up: CMO's Top 10
Analytics

First Month of a Start-Up: CMO's Top 10

9y Parth Mukherjee

First Month of a Start-Up: CMO's Top 10

This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick o...

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What Do We Mean When We Want "Insight"?
Analytics

What Do We Mean When We Want "Insight"?

9y Idris Nagri

What Do We Mean When We Want "Insight"?

What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Read More...

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Is Remarketing Self-Defeating?
Analytics

Is Remarketing Self-Defeating?

9y Idris Nagri

Is Remarketing Self-Defeating?

When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Read ...

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How Do You Make 2+2=5? Integrate!
Analytics

How Do You Make 2+2=5? Integrate!

10y Idris Nagri

How Do You Make 2+2=5? Integrate!

Integrating your data can help you make it even more valuable. What is the best way to integrate? Read More...

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How Much for a New Customer?
Analytics

How Much for a New Customer?

10y Idris Nagri

How Much for a New Customer?

At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified...

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