Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
Verifying Business Value
In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics.
What does it take to break consumers of their shopping habits and move them to your brand?
There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it.
What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track.
There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on?
This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick off the list.
What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way?
When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place?
Integrating your data can help you make it even more valuable. What is the best way to integrate?