What does it take to break consumers of their shopping habits and move them to your brand?
Verifying Business Value
There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it.
What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track.
There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on?
This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick off the list.
What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way?
When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place?
Integrating your data can help you make it even more valuable. What is the best way to integrate?
At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.
The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business pipeline.