At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.
Verifying Business Value
The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business pipeline.
In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability.
What makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer.
A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this strategy.
Analysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then can you supply valuable insights for your clients.
There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes.
Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, informative, and interesting to your audience.
Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way down the line.
A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word in their industry?