In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability.
Verifying Business Value
What makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer.
A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this strategy.
Analysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then can you supply valuable insights for your clients.
There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes.
Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, informative, and interesting to your audience.
Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way down the line.
A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word in their industry?
The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility of measuring return on investment.
Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business.