What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

4m Al Roberts
How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

4m Al Roberts
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

5m Sam Carter
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The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

6m Sam Carter
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7m Al Roberts
Influencer marketing: The Good, the Bad, and the Ugly

Campaigns Influencer marketing: The Good, the Bad, and the Ugly

8m Marcela De Vivo
Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

9m Al Roberts
Hashtags continue to lose in this year's Super Bowl

Campaigns Hashtags continue to lose in this year's Super Bowl

9m Al Roberts
From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

Campaigns From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

12m Jon Swallen
John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

Campaigns John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

12m Christopher Ratcliff
Walgreens turns to Pinterest video ads to promote "small gifting"

Campaigns Walgreens turns to Pinterest video ads to promote "small gifting"

1y Al Roberts
10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

Campaigns 10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

1y Christopher Ratcliff
The three Vs of contact data: verify and validate for value

Analyzing Customer Data The three Vs of contact data: verify and validate for value

1y Luke Richards
Instagram: best practice content examples from global brands

Campaigns Instagram: best practice content examples from global brands

1y Tereza Litsa
Three small businesses rocking local social media marketing

Campaigns Three small businesses rocking local social media marketing

1y Harsh Agrawal
What is blocking Adblock Plus’s ambition?

Campaigns What is blocking Adblock Plus’s ambition?

1y Tim Flagg
Google announces two mobile-first products at DMEXCO

Campaigns Google announces two mobile-first products at DMEXCO

1y Graham Charlton
How SK-II blends ecommerce and social for improved brand perception

Asia How SK-II blends ecommerce and social for improved brand perception

1y Sophie Loras
Seven easy rules for more effective email communication

Campaigns Seven easy rules for more effective email communication

1y Cory Collins
Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

Asia Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

1y Sophie Loras
Brainwriting: the secret to great ideas

Campaigns Brainwriting: the secret to great ideas

1y Emma Derbyshire
Five creative tips for a successful back-to-school campaign

Campaigns Five creative tips for a successful back-to-school campaign

1y Tereza Litsa
How brands are using VR to improve customer experience in China

Asia How brands are using VR to improve customer experience in China

1y Elisa Harca
Will Instagram Stories put a dent in the rise of Snapchat?

Campaigns Will Instagram Stories put a dent in the rise of Snapchat?

1y Tereza Litsa
Three reasons why Snapchat is such a big social media hit

Campaigns Three reasons why Snapchat is such a big social media hit

1y Bob Cargill
Ten most shared Olympic ads (so far)

Campaigns Ten most shared Olympic ads (so far)

1y Tereza Litsa
How brands in Hong Kong are cashing in on Pokémon GO

Asia How brands in Hong Kong are cashing in on Pokémon GO

1y Sophie Loras
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