How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

4m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

Campaigns Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

6m Elizabeth Roscoe

Recipe for TikTok Success: Inside Fazoli’s Test K...

TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reach...

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Why Wordle is winning

Campaigns Why Wordle is winning

8m Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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Five ways data is transforming the brand-agency relationship

Acquisition Five ways data is transforming the brand-agency relationship

2y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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The path to owning influencer marketing in 2020 is just 6 steps

Acquisition The path to owning influencer marketing in 2020 is just 6 steps

3y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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What is rapid-response marketing and how should brands use it?

Acquisition What is rapid-response marketing and how should brands use it?

5y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

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How retailers and brands responded to Amazon Prime Day

Acquisition How retailers and brands responded to Amazon Prime Day

5y Al Roberts

How retailers and brands responded to Amazon Prime...

This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...

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The top 7 barriers to attribution and how to overcome them

Acquisition The top 7 barriers to attribution and how to overcome them

5y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?

Acquisition The challenges of attribution: Which channel produces the highest ROI?

5y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Acquisition How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

5y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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Influencer marketing: The Good, the Bad, and the Ugly

Acquisition Influencer marketing: The Good, the Bad, and the Ugly

6y Marcela De Vivo

Influencer marketing: The Good, the Bad, and the U...

As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...

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Starbucks' brand suffers following politically-infused announcement

Acquisition Starbucks' brand suffers following politically-infused announcement

6y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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Hashtags continue to lose in this year's Super Bowl

Acquisition Hashtags continue to lose in this year's Super Bowl

6y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

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From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

Acquisition From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

6y Jon Swallen

From Black Friday to Cyber Week: Winter Holiday 20...

Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

Acquisition John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

6y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Walgreens turns to Pinterest video ads to promote "small gifting"

Acquisition Walgreens turns to Pinterest video ads to promote "small gifting"

6y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

Acquisition 10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

6y Christopher Ratcliff

10 most shared Christmas ads of all time, shocking...

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...

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The three Vs of contact data: verify and validate for value

Acquisition The three Vs of contact data: verify and validate for value

6y Luke Richards

The three Vs of contact data: verify and validate ...

A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...

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Instagram: best practice content examples from global brands

Acquisition Instagram: best practice content examples from global brands

6y Tereza Litsa

Instagram: best practice content examples from glo...

This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...

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Three small businesses rocking local social media marketing

Acquisition Three small businesses rocking local social media marketing

6y Harsh Agrawal

Three small businesses rocking local social media ...

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...

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What is blocking Adblock Plus’s ambition?

Acquisition What is blocking Adblock Plus’s ambition?

6y Tim Flagg

What is blocking Adblock Plus’s ambition?

Adblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...

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Google announces two mobile-first products at DMEXCO

Acquisition Google announces two mobile-first products at DMEXCO

6y Graham Charlton

Google announces two mobile-first products at DMEX...

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...

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How SK-II blends ecommerce and social for improved brand perception

Acquisition How SK-II blends ecommerce and social for improved brand perception

6y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Seven easy rules for more effective email communication

Acquisition Seven easy rules for more effective email communication

6y Cory Collins

Seven easy rules for more effective email communic...

No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.  This is particularly true ...

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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

Acquisition Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

6y Sophie Loras

Alibaba adds 9.9 wine and spirit event to its list...

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...

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Brainwriting: the secret to great ideas

Acquisition Brainwriting: the secret to great ideas

6y Emma Derbyshire

Brainwriting: the secret to great ideas

Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diver...

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Five creative tips for a successful back-to-school campaign

Acquisition Five creative tips for a successful back-to-school campaign

6y Tereza Litsa

Five creative tips for a successful back-to-school...

It’s that time of the year when brands focus on their back-to-school campaigns and here are tips and examples to inspire you. 1. Plan ahead Most back-...

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