While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anything else, influencer marketing can turn out good, bad, or ugly.
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing with Black Friday for consumers’ attention, time and dollars.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas ... read more
A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing ... read more
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more