Five ways data is transforming the brand-agency relationship

Acquisition Five ways data is transforming the brand-agency relationship

1y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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The path to owning influencer marketing in 2020 is just 6 steps

Acquisition The path to owning influencer marketing in 2020 is just 6 steps

2y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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What is rapid-response marketing and how should brands use it?

Acquisition What is rapid-response marketing and how should brands use it?

4y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

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How retailers and brands responded to Amazon Prime Day

Acquisition How retailers and brands responded to Amazon Prime Day

4y Al Roberts

How retailers and brands responded to Amazon Prime...

This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...

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The top 7 barriers to attribution and how to overcome them

Acquisition The top 7 barriers to attribution and how to overcome them

4y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?

Acquisition The challenges of attribution: Which channel produces the highest ROI?

4y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Acquisition How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

5y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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Influencer marketing: The Good, the Bad, and the Ugly

Acquisition Influencer marketing: The Good, the Bad, and the Ugly

5y Marcela De Vivo

Influencer marketing: The Good, the Bad, and the U...

As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...

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Starbucks' brand suffers following politically-infused announcement

Acquisition Starbucks' brand suffers following politically-infused announcement

5y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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Hashtags continue to lose in this year's Super Bowl

Acquisition Hashtags continue to lose in this year's Super Bowl

5y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

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From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

Acquisition From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

5y Jon Swallen

From Black Friday to Cyber Week: Winter Holiday 20...

Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

Acquisition John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

5y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Walgreens turns to Pinterest video ads to promote "small gifting"

Acquisition Walgreens turns to Pinterest video ads to promote "small gifting"

5y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

Acquisition 10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

5y Christopher Ratcliff

10 most shared Christmas ads of all time, shocking...

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...

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The three Vs of contact data: verify and validate for value

Acquisition The three Vs of contact data: verify and validate for value

5y Luke Richards

The three Vs of contact data: verify and validate ...

A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...

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Instagram: best practice content examples from global brands

Acquisition Instagram: best practice content examples from global brands

5y Tereza Litsa

Instagram: best practice content examples from glo...

This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...

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Three small businesses rocking local social media marketing

Acquisition Three small businesses rocking local social media marketing

5y Harsh Agrawal

Three small businesses rocking local social media ...

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...

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What is blocking Adblock Plus’s ambition?

Acquisition What is blocking Adblock Plus’s ambition?

5y Tim Flagg

What is blocking Adblock Plus’s ambition?

Adblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...

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Google announces two mobile-first products at DMEXCO

Acquisition Google announces two mobile-first products at DMEXCO

5y Graham Charlton

Google announces two mobile-first products at DMEX...

Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...

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How SK-II blends ecommerce and social for improved brand perception

Acquisition How SK-II blends ecommerce and social for improved brand perception

5y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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Seven easy rules for more effective email communication

Acquisition Seven easy rules for more effective email communication

5y Cory Collins

Seven easy rules for more effective email communic...

No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.  This is particularly true ...

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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

Acquisition Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

5y Sophie Loras

Alibaba adds 9.9 wine and spirit event to its list...

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...

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Brainwriting: the secret to great ideas

Acquisition Brainwriting: the secret to great ideas

5y Emma Derbyshire

Brainwriting: the secret to great ideas

Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diver...

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Five creative tips for a successful back-to-school campaign

Acquisition Five creative tips for a successful back-to-school campaign

5y Tereza Litsa

Five creative tips for a successful back-to-school...

It’s that time of the year when brands focus on their back-to-school campaigns and here are tips and examples to inspire you. 1. Plan ahead Most back-...

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How brands are using VR to improve customer experience in China

Acquisition How brands are using VR to improve customer experience in China

5y Elisa Harca

How brands are using VR to improve customer experi...

Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...

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Will Instagram Stories put a dent in the rise of Snapchat?

Acquisition Will Instagram Stories put a dent in the rise of Snapchat?

5y Tereza Litsa

Will Instagram Stories put a dent in the rise of S...

Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. So...

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Three reasons why Snapchat is such a big social media hit

Acquisition Three reasons why Snapchat is such a big social media hit

5y Bob Cargill

Three reasons why Snapchat is such a big social me...

Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...

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