Identity Overhaul: Marketing's Reinvention Playbook
Campaigns

Identity Overhaul: Marketing's Reinvention Playbook

2m ClickZ News Staff

Identity Overhaul: Marketing's Reinvention Playboo...

Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...

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Nestlé Boosts Marketing Spend Amid Sales Slump
Campaigns

Nestlé Boosts Marketing Spend Amid Sales Slump

3m ClickZ News Staff

Nestlé Boosts Marketing Spend Amid Sales Slump

Despite a 1.5% drop in sales and global inflation, Nestlé has strategically increased its marketing spend by 0.8% in 2023. This decision has resulted ...

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Is Calling Out Rival Brands in Marketing Effective?
Advertising & Promotion

Is Calling Out Rival Brands in Marketing Effective?

3m ClickZ News Staff

Is Calling Out Rival Brands in Marketing Effective...

While calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...

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Analyzing the Success of Michael's CeraVe Super Bowl Commercial
Advertising & Promotion

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

3m ClickZ News Staff

Analyzing the Success of Michael's CeraVe Super Bo...

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endor...

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Snapchat doesn't want to be another form of social media
Advertising & Promotion

Snapchat doesn't want to be another form of social media

4m ClickZ News Staff

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Why Accessibility Will be the Foundation of Marketing Strategies in 2024
Campaigns

Why Accessibility Will be the Foundation of Marketing Strategies in 2024

4m ClickZ News Staff

Why Accessibility Will be the Foundation of Market...

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...

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How to plan holiday marketing that cuts through the festive noise
Campaigns

How to plan holiday marketing that cuts through the festive noise

2y Richard Moody

How to plan holiday marketing that cuts through th...

Customers will be seeing festive advertising throughout November and December. Timing, context, and personalization are vital to cutting through the n...

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How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Recipe for TikTok Success: Inside Fazoli’s Test Kitchen
Campaigns

Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

2y Elizabeth Roscoe

Recipe for TikTok Success: Inside Fazoli’s Test K...

TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reach...

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Why Wordle is winning
Campaigns

Why Wordle is winning

2y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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Five ways data is transforming the brand-agency relationship
Acquisition

Five ways data is transforming the brand-agency relationship

4y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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The path to owning influencer marketing in 2020 is just 6 steps
Acquisition

The path to owning influencer marketing in 2020 is just 6 steps

4y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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What is rapid-response marketing and how should brands use it?
Acquisition

What is rapid-response marketing and how should brands use it?

7y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

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How retailers and brands responded to Amazon Prime Day
Acquisition

How retailers and brands responded to Amazon Prime Day

7y Al Roberts

How retailers and brands responded to Amazon Prime...

This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...

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The top 7 barriers to attribution and how to overcome them
Acquisition

The top 7 barriers to attribution and how to overcome them

7y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?
Acquisition

The challenges of attribution: Which channel produces the highest ROI?

7y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam
Acquisition

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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Influencer marketing: The Good, the Bad, and the Ugly
Acquisition

Influencer marketing: The Good, the Bad, and the Ugly

7y Marcela De Vivo

Influencer marketing: The Good, the Bad, and the U...

As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...

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Starbucks' brand suffers following politically-infused announcement
Acquisition

Starbucks' brand suffers following politically-infused announcement

7y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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Hashtags continue to lose in this year's Super Bowl
Acquisition

Hashtags continue to lose in this year's Super Bowl

7y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

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From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends
Acquisition

From Black Friday to Cyber Week: Winter Holiday 2016 Ad Trends

8y Jon Swallen

From Black Friday to Cyber Week: Winter Holiday 20...

Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

8y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Walgreens turns to Pinterest video ads to promote "small gifting"
Acquisition

Walgreens turns to Pinterest video ads to promote "small gifting"

8y Al Roberts

Walgreens turns to Pinterest video ads to promote ...

While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...

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10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Acquisition

10 most shared Christmas ads of all time, shockingly not *too* dominated by...

8y Christopher Ratcliff

10 most shared Christmas ads of all time, shocking...

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...

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The three Vs of contact data: verify and validate for value
Acquisition

The three Vs of contact data: verify and validate for value

8y Luke Richards

The three Vs of contact data: verify and validate ...

A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...

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Instagram: best practice content examples from global brands
Acquisition

Instagram: best practice content examples from global brands

8y Tereza Litsa

Instagram: best practice content examples from glo...

This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...

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Three small businesses rocking local social media marketing
Acquisition

Three small businesses rocking local social media marketing

8y Harsh Agrawal

Three small businesses rocking local social media ...

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...

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