According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
Thanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing with Black Friday for consumers’ attention, time and dollars.
Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas ... read more
A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing ... read more
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more
Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress ... read more
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on ... read more