Proven Strategies for Scaling Your Brand with Fospha's Latest Insights
Case Study

Proven Strategies for Scaling Your Brand with Fospha's Latest Insights

1m Fospha Team

Proven Strategies for Scaling Your Brand with Fosp...

If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
Analytics

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

1m Fospha Team

Unlocking Brand Growth: Strategies for B2B and E-c...

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...

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How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart
Case Study

How a $600 Startup Inked Its Way into Walmart and Shark Tank's Heart

3m ClickZ News Staff

How a $600 Startup Inked Its Way into Walmart and ...

Mad Rabbit, founded by Oliver Zak and Selom Agbitor began in 2019 with a $600 investment. After raising $3m through e-commerce sales within 2 years, t...

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Cision and Reddit Forge Expanded Partnership
Case Study

Cision and Reddit Forge Expanded Partnership

3m ClickZ News Staff

Cision and Reddit Forge Expanded Partnership

Cision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to h...

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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

4m Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

1y Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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How Pandora’s out-of-home 3D billboard celebrated Black Music Month
Case Study

How Pandora’s out-of-home 3D billboard celebrated Black Music Month

2y Benjamin Broomfield

How Pandora’s out-of-home 3D billboard celebrated ...

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line ...

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How Publicis Sapient scaled video marketing into a storytelling studio
Case Study

How Publicis Sapient scaled video marketing into a storytelling studio

2y Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

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Blue skies and brand utility: How IBM's The Weather Channel became the US' 8th most trusted brand
Brand utility

Blue skies and brand utility: How IBM's The Weather Channel became the US' ...

2y Benjamin Broomfield

Blue skies and brand utility: How IBM's The Weathe...

"Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make ...

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How Honda used Twitch to drive its audience to the Metaverse
Case Study

How Honda used Twitch to drive its audience to the Metaverse

2y Benjamin Broomfield

How Honda used Twitch to drive its audience to the...

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched ...

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How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick
B2B

How DHL used segmented B2B targeting to become the supply chain's ultimate ...

2y Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitch
Case Study

How Irish Spring's ‘gaming shower’ marketing activation cleaned up on Twitc...

2y Benjamin Broomfield

How Irish Spring's ‘gaming shower’ marketing activ...

“As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to ...

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Alexa, show me Tripadvisor's voice-activated marketing strategy
Case Study

Alexa, show me Tripadvisor's voice-activated marketing strategy

2y Benjamin Broomfield

Alexa, show me Tripadvisor's voice-activated marke...

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...

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Mastercard's multisensory marketing: A masterclass in sonic branding
Brand awareness

Mastercard's multisensory marketing: A masterclass in sonic branding

2y Benjamin Broomfield

Mastercard's multisensory marketing: A masterclass...

“At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the...

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Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life
AR & VR

2 Billion Metaverse Impressions: How Heineken brought its virtual beer to l...

2y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Recipe for TikTok Success: Inside Fazoli’s Test Kitchen
Campaigns

Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

2y Elizabeth Roscoe

Recipe for TikTok Success: Inside Fazoli’s Test K...

TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reach...

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How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

2y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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How Wells Fargo’s marketing operations went from alienated to aligned
B2C

How Wells Fargo’s marketing operations went from alienated to aligned

2y Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust
AR & VR

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl camp...

3y Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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Finger lickin’... bad?
Advertising & Promotion

Finger lickin’... bad?

3y Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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