Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences
Content & Experience

Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

2m Rachael King

Admiral Selects Google Cloud to Accelerate Innovat...

The partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...

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Is ecommerce blogging still worth the investment?
Content

Is ecommerce blogging still worth the investment?

10m Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

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How to make collaborative content work for your brand
Content & Experience

How to make collaborative content work for your brand

1y Ann Smarty

How to make collaborative content work for your br...

A guide for brands to make the most of collaboration from a strategy and process point of view Read More...

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Preparing for the third act: We’re getting marketing personalization all wrong
Content & Experience

Preparing for the third act: We’re getting marketing personalization all wr...

1y Nick Masters

Preparing for the third act: We’re getting marketi...

The transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...

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Q&A Citizens Bank: ​Multisensory marketing that connects brand and community
Content & Experience

Q&A Citizens Bank: ​Multisensory marketing that connects brand and communit...

2y Kamaljeet Kalsi

Q&A Citizens Bank: ​Multisensory marketing that co...

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...

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Five ideas for creating personalized targeting without cookies
Content & Experience

Five ideas for creating personalized targeting without cookies

2y John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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It's not about you: A content planning framework to avoid self-obsession
Content

It's not about you: A content planning framework to avoid self-obsession

2y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

2y Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Paying for Attention: How to measure and maximize the stickiness of your video creative
Content & Experience

Paying for Attention: How to measure and maximize the stickiness of your vi...

2y Kira Henson

Paying for Attention: How to measure and maximize ...

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...

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How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

2y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Engaging your customers through 'ignite moments'
Content & Experience

Engaging your customers through 'ignite moments'

2y Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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Perfecting the human connection for your personalization strategy
Content

Perfecting the human connection for your personalization strategy

2y Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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How to enter the evergreen mindset for successful content
Content

How to enter the evergreen mindset for successful content

2y Toby Dean

How to enter the evergreen mindset for successful ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...

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Email marketing 2021-22: the glass is (at least) half full
Content

Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Maropost: the secret to email personalization at scale
Automation

Maropost: the secret to email personalization at scale

3y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic
Advanced Email Marketing

Why helpful marketing should outlast the pandemic

3y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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How content really works for business: the operating models of content and more
Content

How content really works for business: the operating models of content and ...

3y Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

3y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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2021 digital marketing trends you need to know from 13 marketing experts
Content

2021 digital marketing trends you need to know from 13 marketing experts

3y Neal Schaffer

2021 digital marketing trends you need to know fro...

Experts are recommending that you focus on content and digital customer strategy as two key areas that require rethinking in a post-pandemic world Rea...

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AI-powered chatbots deliver personalization at scale
AI & Automation

AI-powered chatbots deliver personalization at scale

3y Idris Nagri

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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The secret to developing a healthy obsession with the customer
Content

The secret to developing a healthy obsession with the customer

3y Craig Dempster

The secret to developing a healthy obsession with ...

The key to a customer-focused strategy is implementing a total customer experience that relies on first-party data and a 360-degree view of the custom...

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Elevating customer service in 2021
Content

Elevating customer service in 2021

3y Steven Petruk

Elevating customer service in 2021

CGS' Steven Petruk highlights three things your organization needs to strengthen customer service strategies: humans, technology and creativity Read M...

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How marketers are embracing hyper-personalization in 2021
Content

How marketers are embracing hyper-personalization in 2021

3y Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

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How to bridge the sales gap with experiences that matter
Commerce & Sales

How to bridge the sales gap with experiences that matter

3y Bridgette Darling

How to bridge the sales gap with experiences that ...

Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. Read More...

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Personalization: The cure for reduced media budgets in today’s environment
Content

Personalization: The cure for reduced media budgets in today’s environment

3y Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

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