According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts to almost $33 billion in ad spend. But ironically, what constitutes “programmatic” is still the source of significant confusion among marketers.

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I’ll look at the ‘must-knows’ on how to achieve a data-driven attribution model and tailor it to the needs of your brand.

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut through the noise and find out who can deliver?

The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker’s Internet Trends Report 2017 looks at how social media has affected customer service.