Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

3d Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

Digital Leaders Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

2w Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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If you want sellers to sell more, embrace AI

AI & Automation If you want sellers to sell more, embrace AI

2w Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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How Humanscale pivoted from in-office to the WFH furniture market

Case Study How Humanscale pivoted from in-office to the WFH furniture market

4w Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group

1m Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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Digital channel performance: Evangelizing and communicating with the C-Suite

Digital Leaders Digital channel performance: Evangelizing and communicating with the C-Suite

3m Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

4m Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Analytics Q&A with Kasper Skou, CEO and Co-Founder of Semasio

6m Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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Key Insights: Leaders harness social media for digital transformation and customer service

Digital Leaders Key Insights: Leaders harness social media for digital transformation and customer service

7m Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Data & Analytics The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

7m Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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The Trade Desk SVP helps agencies understand the changing trends in media consumption

Digital Advertising The Trade Desk SVP helps agencies understand the changing trends in media consumption

8m Jacqueline Dooley

The Trade Desk SVP helps agencies understand the c...

The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...

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How to influence C-level decision makers in B2B marketing?

Digital Leaders How to influence C-level decision makers in B2B marketing?

8m Harikrishna Kundariya

How to influence C-level decision makers in B2B ma...

A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...

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What makes a successful modern CMO?

Digital Leaders What makes a successful modern CMO?

9m Lomit Patel

What makes a successful modern CMO?

Lomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO). Read More...

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What a digital-only world means for your marketing strategy

Digital Leaders What a digital-only world means for your marketing strategy

9m Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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What growth marketers can learn from partnerships leaders

Digital Leaders What growth marketers can learn from partnerships leaders

9m Jaime Singson

What growth marketers can learn from partnerships ...

Jaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap...

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Top 10 marketing-related AI thought leaders to follow

AI & Automation Top 10 marketing-related AI thought leaders to follow

11m Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO

AI & Automation Live events may remain digital for the long term — words of wisdom from Certain’s CEO

11m Jacqueline Dooley

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

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A guide to the changing role of the modern CMOs

Digital Leaders A guide to the changing role of the modern CMOs

12m Jacqueline Dooley

A guide to the changing role of the modern CMOs

Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...

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Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm

Digital Leaders Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm

12m Jacqueline Dooley

Q&A with Joyce Kim, Chief Digital and Marketin...

ClickZ spoke with Arm’s CMO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communi...

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

Digital Leaders Q&A with Paige O’Neill, chief marketing officer of Sitecore

1y Charlie Braithwaite & Mahir Prasad

Q&A with Paige O’Neill, chief marketing officer of...

We spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly c...

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Q&A with Tom Libretto, CMO of Pegasystems

Digital Leaders Q&A with Tom Libretto, CMO of Pegasystems

1y Charlie Braithwaite & Mahir Prasad

Q&A with Tom Libretto, CMO of Pegasystems

We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on...

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Q&A with Jon Miller, CEO of Engagio

Digital Leaders Q&A with Jon Miller, CEO of Engagio

1y Jacqueline Dooley & Mahir Prasad

Q&A with Jon Miller, CEO of Engagio

Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...

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Q&A with Greg Dolan, CEO of Keen Decision Systems

Data & Analytics Q&A with Greg Dolan, CEO of Keen Decision Systems

1y Charlie Braithwaite & Mahir Prasad

Q&A with Greg Dolan, CEO of Keen Decision Systems

We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...

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Q&A with Peter Isaacson, CMO at Demandbase

Data & Analytics Q&A with Peter Isaacson, CMO at Demandbase

1y Jacqueline Dooley

Q&A with Peter Isaacson, CMO at Demandbase

Demandbase’s CMO, Peter Isaacson, discusses the future of account-based marketing within a rapidly evolving and technology-driven B2B landscape. Read ...

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Q&A with Will McInnes, CMO at Brandwatch

Data & Analytics Q&A with Will McInnes, CMO at Brandwatch

1y Jacqueline Dooley & Mahir Prasad

Q&A with Will McInnes, CMO at Brandwatch

Brandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage thei...

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Q&A with Yotam Benami, CMO at Idomoo

Digital Leaders Q&A with Yotam Benami, CMO at Idomoo

1y Jacqueline Dooley & Mahir Prasad

Q&A with Yotam Benami, CMO at Idomoo

We spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read More...

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13 influential marketing technology leaders

Digital Leaders 13 influential marketing technology leaders

1y Mahir Prasad

13 influential marketing technology leaders

Here are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space...

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