Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Idris Nagri

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Twelve industry experts answer: What makes a great marketing leader?
Digital Leaders

Twelve industry experts answer: What makes a great marketing leader?

1y Benjamin Broomfield

Twelve industry experts answer: What makes a great...

Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learni...

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Q&A Citizens Bank: ​Multisensory marketing that connects brand and community
Content & Experience

Q&A Citizens Bank: ​Multisensory marketing that connects brand and communit...

2y Kamaljeet Kalsi

Q&A Citizens Bank: ​Multisensory marketing that co...

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...

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Diversity within marketing: Pushing beyond a CSR checkbox
Digital Leaders

Diversity within marketing: Pushing beyond a CSR checkbox

2y Kamaljeet Kalsi

Diversity within marketing: Pushing beyond a CSR c...

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...

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Podcast: Connecting marketers, minorities, and brand engagement
Brand awareness

Podcast: Connecting marketers, minorities, and brand engagement

2y Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Idris Nagri

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Nine secrets to building and retaining high-performing marketing teams
Digital Leaders

Nine secrets to building and retaining high-performing marketing teams

2y Kamaljeet Kalsi

Nine secrets to building and retaining high-perfor...

"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

2y Idris Nagri

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Digital marketing budgets: How can marketing leaders meet rising expectations for growth?
Change management

Digital marketing budgets: How can marketing leaders meet rising expectatio...

2y Idris Nagri

Digital marketing budgets: How can marketing leade...

30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022.  CMOs ...

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The power of audio branding with Uli Reese, Global CMO at amp
Brand awareness

The power of audio branding with Uli Reese, Global CMO at amp

2y Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Engaging your customers through 'ignite moments'
Content & Experience

Engaging your customers through 'ignite moments'

2y Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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How Wells Fargo’s marketing operations went from alienated to aligned
B2C

How Wells Fargo’s marketing operations went from alienated to aligned

2y Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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Five senior marketing roles that will dictate brand success in 2022
Digital Leaders

Five senior marketing roles that will dictate brand success in 2022

2y Idris Nagri

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director
Collaboration

Building a bulletproof 'digital center of excellence' with Ericsson's marke...

2y Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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Three trends to watch in 2022
Digital Leaders

Three trends to watch in 2022

2y Idris Nagri

Three trends to watch in 2022

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...

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Future-proofing 2022 strategies: four things marketers need to know
Digital Advertising

Future-proofing 2022 strategies: four things marketers need to know

2y Idris Nagri

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

2y Idris Nagri

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Finger lickin’... bad?
Advertising & Promotion

Finger lickin’... bad?

2y Idris Nagri

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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Generation novel: How to market to the new post-pandemic customer
Customer insights

Generation novel: How to market to the new post-pandemic customer

2y Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Pin down your holiday season strategy like a boss
Customer behaviour

Pin down your holiday season strategy like a boss

2y Idris Nagri

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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The digital marketing experience of a 250+ year old global luxury brand
Customer experience

The digital marketing experience of a 250+ year old global luxury brand

2y Idris Nagri

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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How Epicor transformed into a human-first Masterbrand
Case Study

How Epicor transformed into a human-first Masterbrand

2y Kamaljeet Kalsi

How Epicor transformed into a human-first Masterbr...

A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...

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How brands can make their content brainstorms more effective
Content Marketing

How brands can make their content brainstorms more effective

2y Idris Nagri

How brands can make their content brainstorms more...

Encourage collaboration, maximize efficiency, and improve the quality of ideas generated Read More...

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Putting the "personal" in personalization
Customer experience

Putting the "personal" in personalization

3y Idris Nagri

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Leadership Q&A with Christie's VP digital marketing, Samantha Margolis
Digital Leaders

Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

3y Kamaljeet Kalsi

Leadership Q&A with Christie's VP digital marketin...

30-second summary: The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership Here’s a sneak peek...

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CMO's handbook to building great marketing teams
Digital Leaders

CMO's handbook to building great marketing teams

3y Idris Nagri

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing
Digital Leaders

The ClickZ Experience 2021: power your strategy with the world's greatest m...

3y Kamaljeet Kalsi

The ClickZ Experience 2021: power your strategy wi...

A conclave for senior leadership at the intersection of digital, marketing, and technology Read More...

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