As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list product on the platform. Meaning it’s more important than ever for brands to develop an Amazon-free strategy. But what are the key benefits and how can brands access them?

With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric service is so popular that in an effort to make themselves more attractive to Instagrammers, some businesses are designing their physical spaces to be more photogenic. Here’s how.

Choosing the right Content Management System for your business can be overwhelming. The abundance of options and dizzying choice of features can make it difficult to work out which is the best fit for your business. Here are a the key concerns when making a decision.

The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply incapable of seeing. In the second installment of our series on AI-based predictive analytics, we look at 5 brands using predictive analytics to improve growth and performance.