WATCH: Cutting marketing budgets during a recession is a bad idea

Content Marketing WATCH: Cutting marketing budgets during a recession is a bad idea

1w Liam Joyce

WATCH: Cutting marketing budgets during a recessio...

Many brand marketers and P&L owners are facing unprecedented challenges in the market, but now is not the time to cut those budgets Read More...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Brand awareness Upper funnel personalization: Kaiser Permanente's path to positive recall

5m Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

5m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

6m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

Content Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

7m Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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How brands can make their content brainstorms more effective

Content Marketing How brands can make their content brainstorms more effective

1y Melanie Deziel

How brands can make their content brainstorms more...

Encourage collaboration, maximize efficiency, and improve the quality of ideas generated Read More...

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How content really works for business: the operating models of content and more

Content How content really works for business: the operating models of content and more

2y Robert Rose

How content really works for business: the operati...

A rare, in-depth discussion on content's role in business that senior leaders need to be having with their teams in order to expand in digital Read Mo...

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Giving your storytelling impact: it’s all in the delivery

Content Giving your storytelling impact: it’s all in the delivery

2y Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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How should you share content for lead nurturing?

Content How should you share content for lead nurturing?

2y Isabelle Papoulias

How should you share content for lead nurturing?

Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

2y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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How to build a story structure that enables effective selling

Content How to build a story structure that enables effective selling

2y Brian Cotter

How to build a story structure that enables effect...

In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...

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Key Insights: 2021 Strategic pearls on email and content marketing

Actionable analysis Key Insights: 2021 Strategic pearls on email and content marketing

2y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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CMS predictions: What to watch for in the year ahead

Content CMS predictions: What to watch for in the year ahead

2y J.D. Little

CMS predictions: What to watch for in the year ahe...

J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...

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Prepare your story: Laying the groundwork for storytelling success

Content Prepare your story: Laying the groundwork for storytelling success

2y Brian Cotter

Prepare your story: Laying the groundwork for stor...

In the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer...

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Creative content and to meet pandemic holiday demands

AI & Automation Creative content and to meet pandemic holiday demands

2y Vanja B. Brzin

Creative content and to meet pandemic holiday dema...

Vanja B. Brzin, VP of Product Marketing at Celtra, delves into how creative automation can help brands and retails stand out this holiday season, cate...

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Get human in your marketing now to reach B2B buyers in 2021

B2B Get human in your marketing now to reach B2B buyers in 2021

2y Megan Thudium

Get human in your marketing now to reach B2B buyer...

Trying to sell a B2B product abroad? Before planning your content, first work to understand your audience’s core needs, emotions and motivations. Read...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

AI & Automation Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

2y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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Wake up call for content marketers, COVID-19 is still here

Content Wake up call for content marketers, COVID-19 is still here

2y Dan Gerstenfeld

Wake up call for content marketers, COVID-19 is st...

Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they...

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How to win at mindshare using content marketing?

Content How to win at mindshare using content marketing?

2y Abhishek Shah

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...

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3 DAM demons: How to confront the terrors of remote content creation in a pandemic

Content 3 DAM demons: How to confront the terrors of remote content creation in a pandemic

2y Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

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The power of voice can help marketing teams capitalize on content

AI & Automation The power of voice can help marketing teams capitalize on content

2y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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The content crisis: What it is and how to solve it

Content The content crisis: What it is and how to solve it

2y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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Tech Talk with Pi Datametrics: Controlling your content performance with the right data

Content Tech Talk with Pi Datametrics: Controlling your content performance with the right data

2y ClickZ

Tech Talk with Pi Datametrics: Controlling your co...

Insights from data are only precious if they are actionable and value-led. Read More...

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How to overcome complexities in podcast advertising through identity resolution

Content How to overcome complexities in podcast advertising through identity resolution

2y Chris Feo

How to overcome complexities in podcast advertisin...

Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read More...

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The B2B content that can help your sales team close

B2B The B2B content that can help your sales team close

2y Jacqueline Dooley

The B2B content that can help your sales team clos...

B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...

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Why podcasting should be your content engine

Content Why podcasting should be your content engine

2y Lindsay Tjepkema

Why podcasting should be your content engine

Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read More...

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Tech Talk with censhare: Offering Universal Content Management to steer marketing content

Content Tech Talk with censhare: Offering Universal Content Management to steer marketing content

2y Catherrine Garcia

Tech Talk with censhare: Offering Universal Conten...

When it comes to content management, imagine not having to hunt for the most up-to-date assets, frantically looking for them, or worrying about conten...

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