New report: SEO and Content Marketing jobs see salary boosts in 2019

Content Marketing New report: SEO and Content Marketing jobs see salary boosts in 2019

5y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

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Ten questions to evaluate an enterprise CMS provider

Content Marketing Ten questions to evaluate an enterprise CMS provider

5y Matthew Baier

Ten questions to evaluate an enterprise CMS provid...

Contentstack's CMO, Matthew Baier helps evaluate a CMS vendor and determine if it’s the right solution for your organization's present and future scop...

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Research: How the human body can predict what makes content go viral

Data & Analytics Research: How the human body can predict what makes content go viral

5y Domenica D'Ottavio

Research: How the human body can predict what make...

A recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...

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The Spotify effect: Personalize content experiences to engage prospects

Content Marketing The Spotify effect: Personalize content experiences to engage prospects

5y Randy Frisch

The Spotify effect: Personalize content experience...

If 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...

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Keeping content evergreen: The importance of self-reference and timeless topics

Content Marketing Keeping content evergreen: The importance of self-reference and timeless topics

5y Dmytro Spilka

Keeping content evergreen: The importance of self-...

Top articles on Google SERPs are typically >2,000 words long. Why evergreen content matters for making sure your business gets found online. Read M...

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Viral marketing: Lessons from the world record egg

Digital Marketing Viral marketing: Lessons from the world record egg

5y Muradul Islam

Viral marketing: Lessons from the world record egg

A picture of an egg beat Kylie Jenner for the most popular post on Instagram. It got 52 million likes, compared to her 18 million. What can the egg te...

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Content marketing performance metrics: 8 things to measure

Performance marketing Content marketing performance metrics: 8 things to measure

5y Lucy Barret

Content marketing performance metrics: 8 things to...

89% of marketers ranked "improving the ability to measure and analyze marketing impact" as a top priority. 8 content marketing performance metrics to ...

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Six examples of digital storytelling consumers care about

Content Marketing Six examples of digital storytelling consumers care about

5y Tiffany Delmore

Six examples of digital storytelling consumers car...

Technology has shortened our attention spans to a mere 8 seconds. Here are six examples of digital storytelling that cut through the noise to reach cu...

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How to streamline marketing localization in 7 steps    

Content Marketing How to streamline marketing localization in 7 steps    

5y Matt Harris

How to streamline marketing localization in 7 step...

Localization is a crucial piece of a larger personalization effort. Here's a strategy for localizing marketing content in seven concrete steps. Read M...

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How content automation will impact the way we work

Content Marketing How content automation will impact the way we work

5y Rebecca Lieb

How content automation will impact the way we work

For marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...

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Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

Content Marketing Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

5y Mike O'Brien

Brands as publishers: What makes Casper, Airbnb an...

People would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...

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4 expert predictions for demand generation in 2019

Digital Marketing 4 expert predictions for demand generation in 2019

5y Pius Boachie

4 expert predictions for demand generation in 2019

Deliberate content marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trend...

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Five marketing myths debunked for 2019

Content Marketing Five marketing myths debunked for 2019

5y Alex Jones

Five marketing myths debunked for 2019

Busting five of the most common marketing myths around content, brand awareness, link building, PR, and creativity as we head into 2019. Read More...

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Microsites could revolutionize your digital presence in 2019

Content Marketing Microsites could revolutionize your digital presence in 2019

5y Emily Alford

Microsites could revolutionize your digital presen...

Key insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure. Read ...

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Microsites: how to use them to shake up your digital presence in 2019

Content Marketing Microsites: how to use them to shake up your digital presence in 2019

5y Emily Alford

Microsites: how to use them to shake up your digit...

Microsites can be 4x more effective than traditional campaigns. What they are and how to use them for your 2019 product launches and campaigns. Read M...

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State of the content marketing landscape

Content Marketing State of the content marketing landscape

5y Tereza Litsa

State of the content marketing landscape

Content marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....

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Here’s how businesses can leverage digital content to engage with prospective B2B buyers

Content Marketing Here’s how businesses can leverage digital content to engage with prospective B2B buyers

6y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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The modern marketer: Brand building vs. performance marketing

Performance marketing The modern marketer: Brand building vs. performance marketing

6y Marissa Tarleton, CMO, RetailMeNot,

The modern marketer: Brand building vs. performanc...

Building strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...

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12 tips for content marketing from an SEO perspective

Content Marketing 12 tips for content marketing from an SEO perspective

6y dinesh

12 tips for content marketing from an SEO perspect...

Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimize it. But at a re...

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The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

Content Marketing The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

6y Tim Flagg

The evolution of brand storytelling: How Johnson &...

Our brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...

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How should your business approach content creation?

Content Marketing How should your business approach content creation?

6y Tereza Litsa

How should your business approach content creation...

Content creation can be one of the most important strategies to grow your business. Here’s how other companies approach their content creation process...

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Three common obstacles to digital storytelling

Content Marketing Three common obstacles to digital storytelling

6y Clark Boyd

Three common obstacles to digital storytelling

A very sizeable 56% of marketers report that non-integrated tech platforms are the biggest obstacle to cohesive marketing efforts. What are the other ...

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The newsroom approach to brand storytelling

Content Marketing The newsroom approach to brand storytelling

6y Clark Boyd

The newsroom approach to brand storytelling

The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...

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5 tips to adjust your content marketing strategy for 2018

Content Marketing 5 tips to adjust your content marketing strategy for 2018

6y Tereza Litsa

5 tips to adjust your content marketing strategy f...

Content marketing is evolving. Here’s how to keep up with the changes and get your content marketing strategy ready for the next twelve months. Read M...

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Six B2B content marketing predictions for 2018

Content Marketing Six B2B content marketing predictions for 2018

6y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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Customer reviews: The not-so-secret SEO tactic

Customer reviews: The not-so-secret SEO tactic

6y Mike O'Brien

Customer reviews: The not-so-secret SEO tactic

Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...

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How could the Internet of Things change the game for content marketers?

How could the Internet of Things change the game for content marketers?

7y Tereza Litsa

How could the Internet of Things change the game f...

According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025...

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