Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...
View articleLeveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...
View articleEntering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...
View articleConversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...
View articleSam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...
View articleVodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...
View articlePublicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...
View articleMadison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...
View articleFinding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...
View article180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...
View articleYaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...
View articleThe pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...
View articleChris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleCommit to pilot programs and data before getting your ABM program off the ground. Read More...
View articleMarketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...
View articleA detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...
View articleData-driven insights for customer success requires a strategic approach beyond collection. Read More...
View articleIntent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...
View articleDan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...
View articleAll-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey. Read More...
View articleCapgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...
View articleAcoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...
View articleBrands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...
View articleKevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...
View articleSemasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...
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