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A data-centric customer acquisition playbook for insurance companies
Data
A data-centric customer acquisition playbook for insurance companies
19h
Jacqueline Dooley
Why 2021 is the year of the account
Data-Driven Marketing
Why 2021 is the year of the account
3d
Jon Miller
How cloud offerings could transform business in the next decade
Data
How cloud offerings could transform business in the next decade
4d
Dave Eisenberg
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Conversational data shifting consumer privacy discussion
Data
Conversational data shifting consumer privacy discussion
1w
Jacqueline Dooley
iOS 14 is not your biggest measurement challenge… but it might have just exposed it
Data
iOS 14 is not your biggest measurement challenge… but it might have just exposed it
3w
Sam Carter
Getting ahead in marketing: Data as the new oil
Data
Getting ahead in marketing: Data as the new oil
3w
Iris Meijer
Utility and informed consent - the “keys” to implementing data privacy policy
Data
Utility and informed consent - the “keys” to implementing data privacy policy
4w
Jacqueline Dooley
The right ways to use intent data: How to pivot strategies in 2021
Data
The right ways to use intent data: How to pivot strategies in 2021
4w
Sonjoy Ganguly
Three steps to create a 360-degree customer view in 2021
Data
Three steps to create a 360-degree customer view in 2021
4w
Catlyn Origitano
Omnichannel marketing is a competitive advantage for B2B marketers this year
Data-Driven Marketing
Omnichannel marketing is a competitive advantage for B2B marketers this year
1m
Ben Goldman
Why marketers need both rule-based and machine learning-based personalization
AI & Automation
Why marketers need both rule-based and machine learning-based personalization
1m
Yaniv Navot
Optimizing digital experiences will move beyond the marketing department in 2021
Content & Experience
Optimizing digital experiences will move beyond the marketing department in 2021
1m
Shane Phair
Why unlocking creative insights data is so important for digital campaign success
Data
Why unlocking creative insights data is so important for digital campaign success
2m
Chris Loy
Jack of all trades: Why and how CMOs must master data to succeed in 2021
Data
Jack of all trades: Why and how CMOs must master data to succeed in 2021
2m
Martyn Etherington
The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data
Analyzing Customer Data
The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data
2m
Jacqueline Dooley
Fuze on setting a strong foundation for its ABM journey
Case Study
Fuze on setting a strong foundation for its ABM journey
2m
Emily Ketchum
How well do you really know your customers?
Analyzing Customer Data
How well do you really know your customers?
2m
Nick Ashmore
Kazoo implement 6Sense’s account engagement platform to drive engagement and results
Case Study
Kazoo implement 6Sense’s account engagement platform to drive engagement and results
2m
Mahir Prasad
You’ve collected customer data, now what?
Analyzing Customer Data
You’ve collected customer data, now what?
2m
Radhakrishnan Rajagopalan
The 3 most destructive mistakes marketers make with intent data
Analytics
The 3 most destructive mistakes marketers make with intent data
2m
Kirsten Markson
How to upgrade from ABM to account-based everything
Data-Driven Marketing
How to upgrade from ABM to account-based everything
3m
Dan Frohnen
How Coursedog is navigating an ABM journey
Case Study
How Coursedog is navigating an ABM journey
3m
Jimmy Montchal
The importance of innovating for the experience economy
Content & Experience
The importance of innovating for the experience economy
3m
Jacqueline Dooley
Rethink experience curation not personalization
Content & Experience
Rethink experience curation not personalization
3m
Norman Guadagno
Unlocking untapped programmatic inventory in a cookie-less world
Data-Driven Marketing
Unlocking untapped programmatic inventory in a cookie-less world
3m
Nick Morley
Marketing can legitimately be the standard bearer for digital ethics - here’s how
Data
Marketing can legitimately be the standard bearer for digital ethics - here’s how
3m
Kevin Mar-Molinero
Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics
Q&A with Kasper Skou, CEO and Co-Founder of Semasio
3m
Mahir Prasad
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