How IDFA opt-in will change the way we advertise in apps

Data-Driven Marketing How IDFA opt-in will change the way we advertise in apps

5m Yaroslav Kholod

How IDFA opt-in will change the way we advertise i...

With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...

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Holiday marketing: Get the data that puts you ahead of the competition

Data-Driven Marketing Holiday marketing: Get the data that puts you ahead of the competition

5m Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

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How digital advertisers can navigate the updated cloud solutions from Google

Data & Analytics How digital advertisers can navigate the updated cloud solutions from Google

5m Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity

Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

5m Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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Tech Talk with Mopinion: How to improve your digital channels through user feedback

Data-Driven Marketing Tech Talk with Mopinion: How to improve your digital channels through user feedback

5m Bhavik Soni

Tech Talk with Mopinion: How to improve your digit...

In our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...

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4 simple steps to consistently improve customer experiences on websites

Data-Driven Marketing 4 simple steps to consistently improve customer experiences on websites

5m Shane Phair

4 simple steps to consistently improve customer ex...

Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....

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Brands need to use the pandemic to clean up their data

Data Brands need to use the pandemic to clean up their data

5m JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

5m Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Data-Driven Marketing Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

5m Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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Personalizing CX: From initial lead to customer success

Data-Driven Marketing Personalizing CX: From initial lead to customer success

6m Adam Johnson

Personalizing CX: From initial lead to customer su...

Automation can help you personalize the customer experience, create frictionless handoffs, and successfully onboard and retain customers. Read More...

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Why marketers are giving second-party data a second look

Data & Analytics Why marketers are giving second-party data a second look

6m Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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Customer obsession is no longer an option. It’s an imperative

Analyzing Customer Data Customer obsession is no longer an option. It’s an imperative

6m Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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Gaining customer trust in the cookieless era

Data-Driven Marketing Gaining customer trust in the cookieless era

6m Ken Nelson & Naresh Persaud

Gaining customer trust in the cookieless era

Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...

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Retailers, expand your identity strategy to include marketing

Data-Driven Marketing Retailers, expand your identity strategy to include marketing

6m Eddie Cannon

Retailers, expand your identity strategy to includ...

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...

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Survey: Unification in sales & marketing is key for ABM success

Data-Driven Marketing Survey: Unification in sales & marketing is key for ABM success

6m Peter Isaacson

Survey: Unification in sales & marketing is key fo...

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member o...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Data & Analytics The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

6m Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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To thrive without cookies, brands must adopt more nuanced blocking techniques

Data-Driven Marketing To thrive without cookies, brands must adopt more nuanced blocking techniques

6m Mike Shaughnessy

To thrive without cookies, brands must adopt more ...

Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...

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What marketers can do to pandemic-proof their data assets

Data & Analytics What marketers can do to pandemic-proof their data assets

6m Ruby Brenden

What marketers can do to pandemic-proof their data...

After COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. ...

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Ways to take consumer privacy seriously in the time of COVID

Data-Driven Marketing Ways to take consumer privacy seriously in the time of COVID

7m Rich Smith

Ways to take consumer privacy seriously in the tim...

Consumer privacy is imperative and Jornaya’s Chief Marketing Officer Rich Smith details what marketers can do to become more TCPA compliant. Read More...

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How COVID is helping marketers prioritize consumer privacy

Data-Driven Marketing How COVID is helping marketers prioritize consumer privacy

7m Ross Shanken

How COVID is helping marketers prioritize consumer...

Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...

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Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Analytics Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

7m Rupert Hodson

Measurement in a post-third-party ecosystem: Why y...

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...

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The ultimate brand guide to helping consumers achieve data harmony

Analytics The ultimate brand guide to helping consumers achieve data harmony

7m Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

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Why marketing will improve thanks to the death of third-party cookies

Analyzing Customer Data Why marketing will improve thanks to the death of third-party cookies

7m Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

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Four steps to ABM fueled targeting for B2B marketers

Data-Driven Marketing Four steps to ABM fueled targeting for B2B marketers

7m Jacqueline Dooley

Four steps to ABM fueled targeting for B2B markete...

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...

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Embracing digital excellence to create customer-driven experiences that exceed expectations

Data-Driven Marketing Embracing digital excellence to create customer-driven experiences that exceed expectations

7m John Nash

Embracing digital excellence to create customer-dr...

Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only ...

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Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

7m Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

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First-party data isn’t enough, here is why

Analyzing Customer Data First-party data isn’t enough, here is why

7m Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

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