How well do you really know your customers?

Analyzing Customer Data How well do you really know your customers?

2y Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Analytics Kazoo implement 6Sense’s account engagement platform to drive engagement and results

2y Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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You’ve collected customer data, now what?

Analytics You’ve collected customer data, now what?

2y Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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The 3 most destructive mistakes marketers make with intent data

Analytics The 3 most destructive mistakes marketers make with intent data

2y Kirsten Markson

The 3 most destructive mistakes marketers make wit...

Intent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...

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How to upgrade from ABM to account-based everything

Account-based marketing How to upgrade from ABM to account-based everything

2y Dan Frohnen

How to upgrade from ABM to account-based everythin...

Dan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...

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How Coursedog is navigating an ABM journey

Case Study How Coursedog is navigating an ABM journey

2y Jimmy Montchal

How Coursedog is navigating an ABM journey

All-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey. Read More...

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The importance of innovating for the experience economy

Content The importance of innovating for the experience economy

2y Jacqueline Dooley

The importance of innovating for the experience ec...

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...

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Rethink experience curation not personalization

Content Rethink experience curation not personalization

2y Norman Guadagno

Rethink experience curation not personalization

Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...

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Unlocking untapped programmatic inventory in a cookie-less world

Data insights Unlocking untapped programmatic inventory in a cookie-less world

2y Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

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Marketing can legitimately be the standard bearer for digital ethics - here’s how

Data Marketing can legitimately be the standard bearer for digital ethics - here’s how

2y Kevin Mar-Molinero

Marketing can legitimately be the standard bearer ...

Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Analytics Q&A with Kasper Skou, CEO and Co-Founder of Semasio

2y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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How IDFA opt-in will change the way we advertise in apps

Data insights How IDFA opt-in will change the way we advertise in apps

2y Yaroslav Kholod

How IDFA opt-in will change the way we advertise i...

With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...

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Holiday marketing: Get the data that puts you ahead of the competition

Competition Holiday marketing: Get the data that puts you ahead of the competition

2y Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

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How digital advertisers can navigate the updated cloud solutions from Google

Analytics How digital advertisers can navigate the updated cloud solutions from Google

2y Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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Fool’s gold – Leaving behind “match rate” as a success metric for identity

Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

2y Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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Tech Talk with Mopinion: How to improve your digital channels through user feedback

Data insights Tech Talk with Mopinion: How to improve your digital channels through user feedback

2y Bhavik Soni

Tech Talk with Mopinion: How to improve your digit...

In our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...

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4 simple steps to consistently improve customer experiences on websites

Customer experience 4 simple steps to consistently improve customer experiences on websites

2y Shane Phair

4 simple steps to consistently improve customer ex...

Optimize your digital experiences with actionable analytics data, intelligent investigative tools, and calculated tactics across multiple departments....

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Brands need to use the pandemic to clean up their data

Data Brands need to use the pandemic to clean up their data

2y JoAnne Monfradi Dunn

Brands need to use the pandemic to clean up their ...

Making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...

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Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

2y Tina Wilson

Against market uncertainties, consumer data is mar...

Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Automation Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

2y Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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Personalizing CX: From initial lead to customer success

Automation Personalizing CX: From initial lead to customer success

2y Adam Johnson

Personalizing CX: From initial lead to customer su...

Automation can help you personalize the customer experience, create frictionless handoffs, and successfully onboard and retain customers. Read More...

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Why marketers are giving second-party data a second look

Analytics Why marketers are giving second-party data a second look

2y Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

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Customer obsession is no longer an option. It’s an imperative

Analyzing Customer Data Customer obsession is no longer an option. It’s an imperative

2y Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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Gaining customer trust in the cookieless era

Data insights Gaining customer trust in the cookieless era

2y Ken Nelson & Naresh Persaud

Gaining customer trust in the cookieless era

Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...

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Retailers, expand your identity strategy to include marketing

Data insights Retailers, expand your identity strategy to include marketing

2y Eddie Cannon

Retailers, expand your identity strategy to includ...

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...

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Survey: Unification in sales & marketing is key for ABM success

Data insights Survey: Unification in sales & marketing is key for ABM success

2y Peter Isaacson

Survey: Unification in sales & marketing is key fo...

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member o...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Analytics The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

2y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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