5 tips for measuring consumer attention in advertising

Digital Advertising 5 tips for measuring consumer attention in advertising

2w Janelle De Rivera
iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

4w Sam Carter
OOH in 2021: Applying frontier thinking to a new world

Digital Advertising OOH in 2021: Applying frontier thinking to a new world

1m Claire Kimber
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Sales lift from AOOH averaged nearly 19% across four CPG categories

Case Study Sales lift from AOOH averaged nearly 19% across four CPG categories

1m Jacqueline Dooley
Why unlocking creative insights data is so important for digital campaign success

Data Why unlocking creative insights data is so important for digital campaign success

2m Chris Loy
How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

Digital Advertising How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

2m Jason Rudolph
Why Nextdoor should be part of your SMBs social media strategy

Digital Advertising Why Nextdoor should be part of your SMBs social media strategy

2m Jacqueline Dooley
5 lessons brands can learn from political OOH advertising

Digital Advertising 5 lessons brands can learn from political OOH advertising

2m Matthew O’Connor
How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

3m Jacqueline Dooley
Advertisers respond to gift-wrapped programmatic offerings this holiday

Digital Advertising Advertisers respond to gift-wrapped programmatic offerings this holiday

3m Jaan Janes
Why open source in-app bidding solutions are the future of ad buying

Digital Advertising Why open source in-app bidding solutions are the future of ad buying

3m Erick Fang
Concerned about the attention economy? Demand more choice

Digital Advertising Concerned about the attention economy? Demand more choice

3m Andrea Reichenbach
TV or not TV? That is the question: Insights on World Television Day

Digital Advertising TV or not TV? That is the question: Insights on World Television Day

3m Alex Zakrevsky
Unlocking untapped programmatic inventory in a cookie-less world

Data-Driven Marketing Unlocking untapped programmatic inventory in a cookie-less world

3m Nick Morley
10 tips to employ advertising on Amazon during peak season

Digital Advertising 10 tips to employ advertising on Amazon during peak season

3m Sreenath Reddy
Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions

Advertising & Promotion Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions

3m Kamaljeet Kalsi
Update your mobile ad strategy to stop losing money on ad fraud

Digital Advertising Update your mobile ad strategy to stop losing money on ad fraud

4m Boris Pfeiffer
How to win at mindshare using content marketing?

Content Marketing How to win at mindshare using content marketing?

4m Abhishek Shah
5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Advertising 5G-powered future of OTT entertainment and advertising: What is on the horizon?

4m Daniel Elad
For publishers, the pandemic closed an advertising door and opened a window

Digital Advertising For publishers, the pandemic closed an advertising door and opened a window

4m Kevin Roy
Optimizing the creative for long-term growth

Digital Advertising Optimizing the creative for long-term growth

4m Tiffany Ou
The 4 essential elements of effective in-app advertising

Digital Advertising The 4 essential elements of effective in-app advertising

5m Supriya Goswami
CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Advertising CTV advertising remains on the rise with new opportunities for Roku channel owners

5m Alex Zakrevsky
How to overcome complexities in podcast advertising through identity resolution

Content Marketing How to overcome complexities in podcast advertising through identity resolution

5m Chris Feo
The Trade Desk SVP helps agencies understand the changing trends in media consumption

Digital Advertising The Trade Desk SVP helps agencies understand the changing trends in media consumption

5m Jacqueline Dooley
A step back: IDFA’s impact on the advertising ecosystem

Digital Advertising A step back: IDFA’s impact on the advertising ecosystem

5m Lomit Patel
Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

6m Rayhan Perera
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