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Sales lift from AOOH averaged nearly 19% across four CPG categories
Digital Advertising
Sales lift from AOOH averaged nearly 19% across four CPG categories
3h
Jacqueline Dooley
Why unlocking creative insights data is so important for digital campaign success
Data
Why unlocking creative insights data is so important for digital campaign success
2w
Chris Loy
How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales
Digital Advertising
How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales
4w
Jason Rudolph
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Why Nextdoor should be part of your SMBs social media strategy
Digital Advertising
Why Nextdoor should be part of your SMBs social media strategy
1m
Jacqueline Dooley
5 lessons brands can learn from political OOH advertising
Digital Advertising
5 lessons brands can learn from political OOH advertising
1m
Matthew O’Connor
How local ads can mitigate COVID-19’s impact on SMBs
Digital Advertising
How local ads can mitigate COVID-19’s impact on SMBs
1m
Jacqueline Dooley
Advertisers respond to gift-wrapped programmatic offerings this holiday
Digital Advertising
Advertisers respond to gift-wrapped programmatic offerings this holiday
1m
Jaan Janes
Why open source in-app bidding solutions are the future of ad buying
Digital Advertising
Why open source in-app bidding solutions are the future of ad buying
2m
Erick Fang
Concerned about the attention economy? Demand more choice
Digital Advertising
Concerned about the attention economy? Demand more choice
2m
Andrea Reichenbach
TV or not TV? That is the question: Insights on World Television Day
Digital Advertising
TV or not TV? That is the question: Insights on World Television Day
2m
Alex Zakrevsky
Unlocking untapped programmatic inventory in a cookie-less world
Data-Driven Marketing
Unlocking untapped programmatic inventory in a cookie-less world
2m
Nick Morley
10 tips to employ advertising on Amazon during peak season
Digital Advertising
10 tips to employ advertising on Amazon during peak season
2m
Sreenath Reddy
Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions
Advertising & Promotion
Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions
2m
Kamaljeet Kalsi
Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising
Update your mobile ad strategy to stop losing money on ad fraud
3m
Boris Pfeiffer
How to win at mindshare using content marketing?
Content Marketing
How to win at mindshare using content marketing?
3m
Abhishek Shah
5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising
5G-powered future of OTT entertainment and advertising: What is on the horizon?
3m
Daniel Elad
For publishers, the pandemic closed an advertising door and opened a window
Digital Advertising
For publishers, the pandemic closed an advertising door and opened a window
3m
Kevin Roy
Optimizing the creative for long-term growth
Digital Advertising
Optimizing the creative for long-term growth
3m
Tiffany Ou
The 4 essential elements of effective in-app advertising
Digital Advertising
The 4 essential elements of effective in-app advertising
3m
Supriya Goswami
CTV advertising remains on the rise with new opportunities for Roku channel owners
Digital Advertising
CTV advertising remains on the rise with new opportunities for Roku channel owners
3m
Alex Zakrevsky
How to overcome complexities in podcast advertising through identity resolution
Content Marketing
How to overcome complexities in podcast advertising through identity resolution
4m
Chris Feo
The Trade Desk SVP helps agencies understand the changing trends in media consumption
Digital Advertising
The Trade Desk SVP helps agencies understand the changing trends in media consumption
4m
Jacqueline Dooley
A step back: IDFA’s impact on the advertising ecosystem
Digital Advertising
A step back: IDFA’s impact on the advertising ecosystem
4m
Lomit Patel
Computer vision brings shoppable video to life
AI & Automation
Computer vision brings shoppable video to life
4m
Rayhan Perera
Comscore’s new trends report reveals significant spike in US OTT usage
Digital Advertising
Comscore’s new trends report reveals significant spike in US OTT usage
5m
Jacqueline Dooley
Scaling ad revenue growth with first-party data expertise
Analyzing Customer Data
Scaling ad revenue growth with first-party data expertise
5m
Ankit Oberoi
Hydra, bots & click-farms: What marketers need to know
Digital Advertising
Hydra, bots & click-farms: What marketers need to know
5m
David Finkelstein
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