Sales lift from AOOH averaged nearly 19% across four CPG categories

Digital Advertising Sales lift from AOOH averaged nearly 19% across four CPG categories

3h Jacqueline Dooley
Why unlocking creative insights data is so important for digital campaign success

Data Why unlocking creative insights data is so important for digital campaign success

2w Chris Loy
How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

Digital Advertising How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

4w Jason Rudolph
Get the latest analysis and reports delivered to your inbox daily
Why Nextdoor should be part of your SMBs social media strategy

Digital Advertising Why Nextdoor should be part of your SMBs social media strategy

1m Jacqueline Dooley
5 lessons brands can learn from political OOH advertising

Digital Advertising 5 lessons brands can learn from political OOH advertising

1m Matthew O’Connor
How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

1m Jacqueline Dooley
Advertisers respond to gift-wrapped programmatic offerings this holiday

Digital Advertising Advertisers respond to gift-wrapped programmatic offerings this holiday

1m Jaan Janes
Why open source in-app bidding solutions are the future of ad buying

Digital Advertising Why open source in-app bidding solutions are the future of ad buying

2m Erick Fang
Concerned about the attention economy? Demand more choice

Digital Advertising Concerned about the attention economy? Demand more choice

2m Andrea Reichenbach
TV or not TV? That is the question: Insights on World Television Day

Digital Advertising TV or not TV? That is the question: Insights on World Television Day

2m Alex Zakrevsky
Unlocking untapped programmatic inventory in a cookie-less world

Data-Driven Marketing Unlocking untapped programmatic inventory in a cookie-less world

2m Nick Morley
10 tips to employ advertising on Amazon during peak season

Digital Advertising 10 tips to employ advertising on Amazon during peak season

2m Sreenath Reddy
Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions

Advertising & Promotion Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions

2m Kamaljeet Kalsi
Update your mobile ad strategy to stop losing money on ad fraud

Digital Advertising Update your mobile ad strategy to stop losing money on ad fraud

3m Boris Pfeiffer
How to win at mindshare using content marketing?

Content Marketing How to win at mindshare using content marketing?

3m Abhishek Shah
5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Advertising 5G-powered future of OTT entertainment and advertising: What is on the horizon?

3m Daniel Elad
For publishers, the pandemic closed an advertising door and opened a window

Digital Advertising For publishers, the pandemic closed an advertising door and opened a window

3m Kevin Roy
Optimizing the creative for long-term growth

Digital Advertising Optimizing the creative for long-term growth

3m Tiffany Ou
The 4 essential elements of effective in-app advertising

Digital Advertising The 4 essential elements of effective in-app advertising

3m Supriya Goswami
CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Advertising CTV advertising remains on the rise with new opportunities for Roku channel owners

3m Alex Zakrevsky
How to overcome complexities in podcast advertising through identity resolution

Content Marketing How to overcome complexities in podcast advertising through identity resolution

4m Chris Feo
The Trade Desk SVP helps agencies understand the changing trends in media consumption

Digital Advertising The Trade Desk SVP helps agencies understand the changing trends in media consumption

4m Jacqueline Dooley
A step back: IDFA’s impact on the advertising ecosystem

Digital Advertising A step back: IDFA’s impact on the advertising ecosystem

4m Lomit Patel
Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

4m Rayhan Perera
Comscore’s new trends report reveals significant spike in US OTT usage

Digital Advertising Comscore’s new trends report reveals significant spike in US OTT usage

5m Jacqueline Dooley
Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

5m Ankit Oberoi
Hydra, bots & click-farms: What marketers need to know

Digital Advertising Hydra, bots & click-farms: What marketers need to know

5m David Finkelstein
1 2 3 5