Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
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View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
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View articleAgile research technology helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans, and raise over $400 million in donated m...
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View articleThe 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...
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View articleAfter a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...
View articleVibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...
View articleChris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...
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View articleNextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...
View articleWith OOH advertising on the rise, brands can take the lead from the political playbook. Read More...
View articleNextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...
View articleJaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...
View articleErick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...
View articleDevice addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...
View articleAlex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...
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View articleIntentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...
View articleCustomer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...
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