Product recommendations are not “one size fits all”

Commerce & Sales Product recommendations are not “one size fits all”

3m Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

View article
How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

4m Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

View article
Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

Digital Leaders Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

5m Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

View article
Get the latest analysis and reports delivered to your inbox daily
The fruits of collaboration: how US retailers are monetizing their data

Advertising & Promotion The fruits of collaboration: how US retailers are monetizing their data

5m Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

View article
How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

5m Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

View article
A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

6m Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

View article
Analyzing the best ecommerce platforms for SEO

Digital Marketing Analyzing the best ecommerce platforms for SEO

6m Daniel Tannenbaum

Analyzing the best ecommerce platforms for SEO

From Shopify to Wix, Tudor Lodge Digital's founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the market today Read More...

View article
How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

Case Study How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

6m Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

View article
How marketers are embracing hyper-personalization in 2021

Content & Experience How marketers are embracing hyper-personalization in 2021

7m Mike Edmonds

How marketers are embracing hyper-personalization ...

A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of custo...

View article
Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

Digital Marketing Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

8m Jacqueline Dooley

Ecommerce businesses have an unprecedented opportu...

Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for ret...

View article
Personalization: The cure for reduced media budgets in today’s environment

Content & Experience Personalization: The cure for reduced media budgets in today’s environment

8m Lisa Kalscheur

Personalization: The cure for reduced media budget...

Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read More...

View article
What should brands’ post-COVID Amazon strategy be?

Digital Marketing What should brands’ post-COVID Amazon strategy be?

8m Hannah Abbasi

What should brands’ post-COVID Amazon strategy be?

Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantag...

View article
D2C brands: How to sustain explosive growth beyond the pandemic

Digital Marketing D2C brands: How to sustain explosive growth beyond the pandemic

8m Abi Wendt

D2C brands: How to sustain explosive growth beyond...

Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout...

View article
A scalable lead generation platform drives local sales

Digital Marketing A scalable lead generation platform drives local sales

8m Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

View article
Tech Talk with Jivox: Personalization and ecommerce marketing

Advertising & Promotion Tech Talk with Jivox: Personalization and ecommerce marketing

8m Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

View article
Behavior changes means new learnings for ecommerce retailers

Analyzing Customer Data Behavior changes means new learnings for ecommerce retailers

8m John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

View article
Steering retail into 2021 with digital at the wheel

Digital Marketing Steering retail into 2021 with digital at the wheel

9m Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

View article
How well do you really know your customers?

Analyzing Customer Data How well do you really know your customers?

9m Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

View article
Post-holiday experience: How brands should leverage Q5

Digital Marketing Post-holiday experience: How brands should leverage Q5

9m Corinne Demadis

Post-holiday experience: How brands should leverag...

Corinne Demadis, Smartly.io's VP, U.S. East, discusses the unique opportunity Q5 presents for marketers to extend sales and have a successful start to...

View article
Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally

Digital Marketing Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally

9m Rob Van Nuenen

Despite what you think, 2020 had a silver lining. ...

No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good.  New shops popped up either due to unemploy...

View article
Five retail and marketing trends for 2021

Digital Marketing Five retail and marketing trends for 2021

9m Pius Boachie

Five retail and marketing trends for 2021

2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...

View article
Top marketers highlight 5 common themes about the impact of 2020 on business

Digital Marketing Top marketers highlight 5 common themes about the impact of 2020 on business

9m Jacqueline Dooley

Top marketers highlight 5 common themes about the ...

ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...

View article
Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

AI & Automation Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

9m Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

View article
Ecommerce trends: Shift to online shopping may be permanent

Digital Marketing Ecommerce trends: Shift to online shopping may be permanent

9m Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

View article
Cyber Week benchmarks show revenue from partnerships grew despite COVID-19

Digital Marketing Cyber Week benchmarks show revenue from partnerships grew despite COVID-19

9m Todd Crawford

Cyber Week benchmarks show revenue from partnershi...

What happened during Cyber Week this year? Impact shared data backed insights on retail and shopping clients' revenue growth during peak shopping seas...

View article
‘Tis the shopping season: Tips to engage holiday consumers

Digital Marketing ‘Tis the shopping season: Tips to engage holiday consumers

10m Carrie Parker

‘Tis the shopping season: Tips to engage holiday c...

Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and ...

View article
Seven UX ideas to improve your ecommerce sales

Commerce & Sales Seven UX ideas to improve your ecommerce sales

10m Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

View article
1 2 3 15