OpenAI's Leap into Search
AI

OpenAI's Leap into Search

2m ClickZ

OpenAI's Leap into Search

OpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, ...

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How AI Meets New Bulk Email Compliance
AI

How AI Meets New Bulk Email Compliance

2m Priscilla Soedarpo

How AI Meets New Bulk Email Compliance

New regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates l...

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How Marketers Can Turn Inflation Challenges into Opportunities for Growth
Industry Developments

How Marketers Can Turn Inflation Challenges into Opportunities for Growth

2m Priscilla Soedarpo

How Marketers Can Turn Inflation Challenges into O...

As inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and gr...

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Changes in Ad Spend and Platform Dynamics in 2024
Digital Advertising

Changes in Ad Spend and Platform Dynamics in 2024

3m Priscilla Soedarpo

Changes in Ad Spend and Platform Dynamics in 2024

In 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritisi...

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Tesla's Unconventional Marketing Ethos
Brand utility

Tesla's Unconventional Marketing Ethos

3m Priscilla Soedarpo

Tesla's Unconventional Marketing Ethos

Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media infl...

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TikTok in the Eye of the Regulatory Hurricane
Industry Developments

TikTok in the Eye of the Regulatory Hurricane

3m Priscilla Soedarpo

TikTok in the Eye of the Regulatory Hurricane

TikTok is currently facing significant regulatory challenges in both the United States and the European Union. These regulatory challenges impact soci...

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How Might the California Journalism Preservation Act affect Content Marketers?
Advertising & Promotion

How Might the California Journalism Preservation Act affect Content Markete...

3m Priscilla Soedarpo

How Might the California Journalism Preservation A...

The California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring dig...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition
Actionable Analysis

ClickZ Data and Data Privacy Round-up Analysis: June Edition

1y Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Social and Search Round-up Analysis: June Edition
Actionable Analysis

ClickZ Social and Search Round-up Analysis: June Edition

1y Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Confront the fear and embrace the power of control of AI
AI

Confront the fear and embrace the power of control of AI

1y Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

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Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

1y Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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What does performance marketing look like in 2023?
Data-Driven Marketing

What does performance marketing look like in 2023?

1y Guy Sheetrit

What does performance marketing look like in 2023?

With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read Mo...

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How brands should navigate their presence on Twitter in 2023
Industry Developments

How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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Navigating the evolving landscape of targeted advertising and marketing measurement
322023

Navigating the evolving landscape of targeted advertising and marketing mea...

1y Jamie Bolton

Navigating the evolving landscape of targeted adve...

Navigating recent ecommerce data changes for targeted advertising and campaign measurement is crucial for effective advertising Read More...

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Growth marketing trends that will affect how businesses plan for 2023
Digital Marketing

Growth marketing trends that will affect how businesses plan for 2023

2y John Hall

Growth marketing trends that will affect how busin...

Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read More...

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CMOs and CIOs: The new growth accelerators
Analyzing Customer Data

CMOs and CIOs: The new growth accelerators

2y Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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Diversity within marketing: Pushing beyond a CSR checkbox
Digital Leaders

Diversity within marketing: Pushing beyond a CSR checkbox

2y Kamaljeet Kalsi

Diversity within marketing: Pushing beyond a CSR c...

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...

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Cancel culture and what brands should be doing
Data regulations

Cancel culture and what brands should be doing

2y Ann Smarty

Cancel culture and what brands should be doing

As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...

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Five senior marketing roles that will dictate brand success in 2022
Digital Leaders

Five senior marketing roles that will dictate brand success in 2022

3y Michael Collins

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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Three trends to watch in 2022
Digital Leaders

Three trends to watch in 2022

3y Nicola Mendelsohn CBE

Three trends to watch in 2022

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...

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Future-proofing 2022 strategies: four things marketers need to know
Digital Advertising

Future-proofing 2022 strategies: four things marketers need to know

3y Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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CMO's five key learnings from 2021
Digital Marketing

CMO's five key learnings from 2021

3y Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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New data sets will help marketers break their cookie addiction
Advertising & Promotion

New data sets will help marketers break their cookie addiction

3y Jeremy Hlavacek

New data sets will help marketers break their cook...

Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read More...

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The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

3y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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CMOs and modern marketing
Data insights

CMOs and modern marketing

3y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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Brand positioning: the cornerstone for B2B experiential brands
B2B

Brand positioning: the cornerstone for B2B experiential brands

3y Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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A contingency plan for the inevitable cookie death
AI & Automation

A contingency plan for the inevitable cookie death

3y Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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