The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

1y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

View article
Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Advertising Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

1y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

View article
Making the most of marketing spend as consumer confidence rises

Digital Marketing Making the most of marketing spend as consumer confidence rises

1y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

View article
Get the latest analysis and reports delivered to your inbox daily
Rise of TV viewership and ACR leads to new data challenges abound

Data insights Rise of TV viewership and ACR leads to new data challenges abound

1y Daniel Jaye

Rise of TV viewership and ACR leads to new data ch...

Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...

View article
What gets lost when in-person events go on hold, and how can we salvage it?

Digital Marketing What gets lost when in-person events go on hold, and how can we salvage it?

1y Kathy Isola

What gets lost when in-person events go on hold, a...

Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...

View article
The future of martech: what does the industry look like post COVID-19?

Digital Marketing The future of martech: what does the industry look like post COVID-19?

1y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

View article
Why the pandemic is a good time for advertisers

Digital Advertising Why the pandemic is a good time for advertisers

1y Roland Storti

Why the pandemic is a good time for advertisers

Minfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...

View article
The siloed approach to marketing is on its last legs

Data insights The siloed approach to marketing is on its last legs

1y Ross Shelleman

The siloed approach to marketing is on its last le...

Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offeri...

View article
Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

Data insights Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

1y Neil Sweeney

Amidst the pandemic, bringing the power of persona...

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...

View article
How should CMOs adapt their marketing strategies in times of uncertainty

Digital Marketing How should CMOs adapt their marketing strategies in times of uncertainty

1y Prateek Dayal

How should CMOs adapt their marketing strategies i...

Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time ...

View article
Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

Analytics Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

1y Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

View article
What leading consultants say about the usage of AI in marketing?

AI & Automation What leading consultants say about the usage of AI in marketing?

1y Joydeep Bhattacharya

What leading consultants say about the usage of AI...

AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...

View article
CCPA and customer outreach: What marketing experts need to know

Data insights CCPA and customer outreach: What marketing experts need to know

1y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

View article
Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

AI & Automation Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

1y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

View article
Five things to ask when seeking alternatives in a cookie-less world

Data insights Five things to ask when seeking alternatives in a cookie-less world

1y Ajit Thupil

Five things to ask when seeking alternatives in a ...

Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read More...

View article
Key insights: Our pulse survey uncovers key marketing technology trends

Digital Marketing Key insights: Our pulse survey uncovers key marketing technology trends

1y Kamaljeet Kalsi

Key insights: Our pulse survey uncovers key market...

Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or lo...

View article
A guide to the changing role of the modern CMOs

Digital Leaders A guide to the changing role of the modern CMOs

1y Jacqueline Dooley

A guide to the changing role of the modern CMOs

Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...

View article
Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

Digital Marketing Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

1y Kamaljeet Kalsi

Key insights: Agile marketing adoption, when data ...

57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app pus...

View article
OTT in the time of COVID-19: Using social to drive adoption

Content OTT in the time of COVID-19: Using social to drive adoption

1y Ting Zheng

OTT in the time of COVID-19: Using social to drive...

Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...

View article
Major trends direct-to-consumer (DTC) brands should act on now

Digital Marketing Major trends direct-to-consumer (DTC) brands should act on now

1y Daniella Harkins

Major trends direct-to-consumer (DTC) brands shoul...

2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...

View article
Zoom acquires Keybase to deliver secure user experience

Industry Developments Zoom acquires Keybase to deliver secure user experience

1y Kamaljeet Kalsi

Zoom acquires Keybase to deliver secure user exper...

As part of their 90-day security plan, Zoom acquired Keybase, an end-to-end encryption technology provider with an intention to offer an end-to-end en...

View article
Key insights: ClickZ benchmark survey, state of industry M&As, and more

Analytics Key insights: ClickZ benchmark survey, state of industry M&As, and more

1y Kamaljeet Kalsi

Key insights: ClickZ benchmark survey, state of in...

Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technol...

View article
The role of marketers in a post-COVID-19 world

Analyzing Customer Data The role of marketers in a post-COVID-19 world

1y Jacqueline Dooley

The role of marketers in a post-COVID-19 world

Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...

View article
A world without third-party data: The end of personalized marketing?

Data insights A world without third-party data: The end of personalized marketing?

1y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

View article
How to make your business fit for the future of work

Digital Marketing How to make your business fit for the future of work

1y Jada Balster

How to make your business fit for the future of wo...

Workfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read More...

View article
Omnicanality can save stores from closing down during COVID-19

Digital Marketing Omnicanality can save stores from closing down during COVID-19

1y David Le Douarin

Omnicanality can save stores from closing down dur...

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...

View article
Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Digital Advertising Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

1y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

View article
1 2 3 4 5 8