Key Insights: Marketing technology industry August snapshot and CMOs' plans

Digital Marketing Key Insights: Marketing technology industry August snapshot and CMOs' plans

2y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

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Engagement: The new metric for marketers

Digital Marketing Engagement: The new metric for marketers

2y Rowan Tonkin

Engagement: The new metric for marketers

Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than f...

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The digital marketing landscape: Visualizing the 5 locations of today's customer journey

Customer journey The digital marketing landscape: Visualizing the 5 locations of today's customer journey

2y Luke Richards

The digital marketing landscape: Visualizing the 5...

If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...

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Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

Digital Marketing Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

2y Kamaljeet Kalsi

Key Insights: Top 12 Marketing technologies, budge...

The top technology that has a lion's share revealed, marketing technology budgets see a 10% high, 220+ marketers say their current martech stack is "a...

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Three strategies SMBs need to adopt now to thrive post-COVID

Digital Marketing Three strategies SMBs need to adopt now to thrive post-COVID

2y Josh Wetzel

Three strategies SMBs need to adopt now to thrive ...

Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...

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Instant messaging has taken over the world, but this is just the beginning

Chatbots Instant messaging has taken over the world, but this is just the beginning

2y Djamel Agaoua

Instant messaging has taken over the world, but th...

Millennials and Generation Z have been primed for the digitization of society since they were kids, and now the COVID-19 pandemic has accelerated the ...

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Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses

Digital Marketing Omnichannel marketing in the age of COVID-19: 7 key learnings for businesses

2y Craig Charles Webster

Omnichannel marketing in the age of COVID-19: 7 ke...

As COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...

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What growth marketers can learn from partnerships leaders

Digital Leaders What growth marketers can learn from partnerships leaders

2y Jaime Singson

What growth marketers can learn from partnerships ...

Jaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap...

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Getting social ads right in the new era of digital marketing

Digital Advertising Getting social ads right in the new era of digital marketing

2y Robert Rothschild

Getting social ads right in the new era of digital...

Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read More...

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Good news for user acquisition: Consumers are still spending money on mobile apps in 2020

Digital Marketing Good news for user acquisition: Consumers are still spending money on mobile apps in 2020

2y Liz Waldeck-Pinckert

Good news for user acquisition: Consumers are stil...

Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...

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The 10 marketing challenges today’s CPG brands are facing

CPG (FMCG) The 10 marketing challenges today’s CPG brands are facing

2y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Advertising Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

2y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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Making the most of marketing spend as consumer confidence rises

Digital Marketing Making the most of marketing spend as consumer confidence rises

2y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

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Rise of TV viewership and ACR leads to new data challenges abound

Data insights Rise of TV viewership and ACR leads to new data challenges abound

2y Daniel Jaye

Rise of TV viewership and ACR leads to new data ch...

Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...

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What gets lost when in-person events go on hold, and how can we salvage it?

Digital Marketing What gets lost when in-person events go on hold, and how can we salvage it?

2y Kathy Isola

What gets lost when in-person events go on hold, a...

Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...

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The future of martech: what does the industry look like post COVID-19?

Digital Marketing The future of martech: what does the industry look like post COVID-19?

2y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

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Why the pandemic is a good time for advertisers

Digital Advertising Why the pandemic is a good time for advertisers

2y Roland Storti

Why the pandemic is a good time for advertisers

Minfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...

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The siloed approach to marketing is on its last legs

Data insights The siloed approach to marketing is on its last legs

2y Ross Shelleman

The siloed approach to marketing is on its last le...

Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offeri...

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Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

Data insights Amidst the pandemic, bringing the power of personal data back to the consumer is imperative

2y Neil Sweeney

Amidst the pandemic, bringing the power of persona...

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...

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How should CMOs adapt their marketing strategies in times of uncertainty

Digital Marketing How should CMOs adapt their marketing strategies in times of uncertainty

2y Prateek Dayal

How should CMOs adapt their marketing strategies i...

Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time ...

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

Analytics Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

2y Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

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What leading consultants say about the usage of AI in marketing?

AI & Automation What leading consultants say about the usage of AI in marketing?

2y Joydeep Bhattacharya

What leading consultants say about the usage of AI...

AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...

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CCPA and customer outreach: What marketing experts need to know

Data insights CCPA and customer outreach: What marketing experts need to know

2y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

AI & Automation Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

2y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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Five things to ask when seeking alternatives in a cookie-less world

Data insights Five things to ask when seeking alternatives in a cookie-less world

2y Ajit Thupil

Five things to ask when seeking alternatives in a ...

Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read More...

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Key insights: Our pulse survey uncovers key marketing technology trends

Digital Marketing Key insights: Our pulse survey uncovers key marketing technology trends

2y Kamaljeet Kalsi

Key insights: Our pulse survey uncovers key market...

Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or lo...

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A guide to the changing role of the modern CMOs

Digital Leaders A guide to the changing role of the modern CMOs

2y Jacqueline Dooley

A guide to the changing role of the modern CMOs

Business Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...

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