Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

5m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

View article
New digital strategy on the menu for over 70 Bar Louie restaurants

B2C New digital strategy on the menu for over 70 Bar Louie restaurants

6m Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

View article
It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

6m Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

View article
Get the latest analysis and reports delivered to your inbox daily
Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

Campaigns Recipe for TikTok Success: Inside Fazoli’s Test Kitchen

8m Elizabeth Roscoe

Recipe for TikTok Success: Inside Fazoli’s Test K...

TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reach...

View article
Five ways brands can spark Q4 (and 2022) with influencer marketing

Digital Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing

1y Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

View article
Three ways B2B brands can win over millennials

B2B Three ways B2B brands can win over millennials

1y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

View article
How businesses can and should become influencers themselves

Digital Marketing How businesses can and should become influencers themselves

2y Neal Schaffer

How businesses can and should become influencers t...

Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read More...

View article
45% of retailers plan to spend more on social media advertising in 2021 vs 2020

Digital Advertising 45% of retailers plan to spend more on social media advertising in 2021 vs 2020

2y Jacqueline Dooley

45% of retailers plan to spend more on social medi...

The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...

View article
Survey: Social media, marketing and the impact of the news

Digital Marketing Survey: Social media, marketing and the impact of the news

2y Michael McCaw

Survey: Social media, marketing and the impact of ...

As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

View article
The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

2y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

View article
Best practices for influencer marketing to Gen Z post COVID-19

Digital Marketing Best practices for influencer marketing to Gen Z post COVID-19

2y Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

View article
Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

Digital Marketing Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

2y Jacqueline Dooley

Breakfast charcuterie, bedroom bathtubs, and more:...

The Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and pos...

View article
Why Nextdoor should be part of your SMBs social media strategy

Digital Advertising Why Nextdoor should be part of your SMBs social media strategy

2y Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

View article
How local ads can mitigate COVID-19’s impact on SMBs

Digital Advertising How local ads can mitigate COVID-19’s impact on SMBs

2y Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

View article
Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

Digital Marketing Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

2y Kamaljeet Kalsi

Key Insights: The two missing pieces of your holid...

The two aspects your digital-first, holiday season strategy is missing that can successfully navigate and influence the messy middle stages of consume...

View article
Why ecommerce marketers should look beyond Facebook & Google this holiday season

Digital Marketing Why ecommerce marketers should look beyond Facebook & Google this holiday season

2y Thomas Shin

Why ecommerce marketers should look beyond Faceboo...

In the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...

View article
Key Insights: Leaders harness social media for digital transformation and customer service

Digital Leaders Key Insights: Leaders harness social media for digital transformation and customer service

2y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

View article
The holiday guide to cross-platform social media advertising

Digital Marketing The holiday guide to cross-platform social media advertising

2y Robert Rothschild

The holiday guide to cross-platform social media a...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...

View article
Tips to reinvigorate your social marketing strategy for impact & authenticity

Digital Marketing Tips to reinvigorate your social marketing strategy for impact & authenticity

2y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

View article
How brands are creating communities and cultural moments on TikTok

Brand awareness How brands are creating communities and cultural moments on TikTok

2y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

View article
The what, why, and how of TikTok's advertising gold rush

Digital Marketing The what, why, and how of TikTok's advertising gold rush

2y Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

View article
The Facebook ads boycott: How to actively participate without sacrificing your marketing targets

Digital Advertising The Facebook ads boycott: How to actively participate without sacrificing your marketing targets

2y Boris Pfeiffer

The Facebook ads boycott: How to actively particip...

Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...

View article
Facebook ban: A unique opportunity to measure paid social’s revenue performance

Digital Advertising Facebook ban: A unique opportunity to measure paid social’s revenue performance

2y Hugo Loriot

Facebook ban: A unique opportunity to measure paid...

Hugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...

View article
Setting the standard: How to rightsize your influencer budget

Digital Marketing Setting the standard: How to rightsize your influencer budget

2y Pierre-Loic Assayag

Setting the standard: How to rightsize your influe...

Traackr's CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use...

View article
Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Advertising Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

2y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

View article
There’s more than one way to build an influencer program

Digital Marketing There’s more than one way to build an influencer program

2y Molly Young

There’s more than one way to build an influencer p...

Impact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a bran...

View article
Why consumers follow and unfollow brands on social media

Digital Marketing Why consumers follow and unfollow brands on social media

2y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

View article
1 2 3 4