Why short form video is so popular

Video Marketing Why short form video is so popular

2w ClickZ News Staff

Why short form video is so popular

The rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...

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Unlocking the power of real-time engagement: A comprehensive guide to live streaming success

Video Marketing Unlocking the power of real-time engagement: A comprehensive guide to live streaming success

2w ClickZ News Staff

Unlocking the power of real-time engagement: A com...

Live streaming content has become a key digital marketing tool, offering real-time engagement and fostering brand loyalty. Best practices include inte...

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Sora has upset the AI-image generation apple cart

Sora has upset the AI-image generation apple cart

4w ClickZ News Staff

Sora has upset the AI-image generation apple cart

With millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

Ecommerce Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

1y Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Video marketing playbook: Squeezing the most from your video content

Video Marketing Video marketing playbook: Squeezing the most from your video content

2y Mark Pontrelli

Video marketing playbook: Squeezing the most from ...

It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...

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How an EPL Club increased brand trust in their betting sponsor by 262%

Case Study How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Paying for Attention: How to measure and maximize the stickiness of your video creative

Video Marketing Paying for Attention: How to measure and maximize the stickiness of your video creative

2y Kira Henson

Paying for Attention: How to measure and maximize ...

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...

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Three ways B2B brands can win over millennials

B2B Three ways B2B brands can win over millennials

3y Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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TV or not TV? That is the question: Insights on World Television Day

Digital Marketing TV or not TV? That is the question: Insights on World Television Day

3y Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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How to convert passive screen-scrollers into customers using video

Digital Marketing How to convert passive screen-scrollers into customers using video

3y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Americans spent over 123 billion minutes streaming video content in just one week

Digital Marketing Americans spent over 123 billion minutes streaming video content in just one week

3y Jacqueline Dooley

Americans spent over 123 billion minutes streaming...

Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...

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CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Marketing CTV advertising remains on the rise with new opportunities for Roku channel owners

3y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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Computer vision brings shoppable video to life

Digital Marketing Computer vision brings shoppable video to life

4y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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The pivot to video is back, and that’s a good thing for innovation

Digital Marketing The pivot to video is back, and that’s a good thing for innovation

4y Arthur Mamedov

The pivot to video is back, and that’s a good thin...

Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...

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Comscore’s new trends report reveals significant spike in US OTT usage

Digital Marketing Comscore’s new trends report reveals significant spike in US OTT usage

4y Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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Adapting to the new normal: Video content strategy after COVID-19

Digital Marketing Adapting to the new normal: Video content strategy after COVID-19

4y Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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What does lead generation look like in 2020?

Lead generation What does lead generation look like in 2020?

4y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

Digital Marketing Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

4y Kamaljeet Kalsi

Key Insights: The CTV boom, everyone prefers ad-su...

CTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...

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Let’s build your B2B video marketing strategy based on these examples

Digital Marketing Let’s build your B2B video marketing strategy based on these examples

4y Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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Communication is key: Stay close to customers today to stay relevant tomorrow

Digital Marketing Communication is key: Stay close to customers today to stay relevant tomorrow

4y Simon Glass

Communication is key: Stay close to customers toda...

Everything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their ...

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Your 2020 guide to the non-video parts of video marketing

Video Marketing Your 2020 guide to the non-video parts of video marketing

4y Tiffany Delmore

Your 2020 guide to the non-video parts of video ma...

Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make...

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Conviva report shows big boost in daytime streaming during the pandemic

Digital Marketing Conviva report shows big boost in daytime streaming during the pandemic

4y Barry Levine

Conviva report shows big boost in daytime streamin...

New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them

Digital Marketing Pitfalls of influencer marketing in Russia and how to avoid them

4y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

Video Marketing A definitive guide to video marketing 2020: Stats, strategies, and challenges

4y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

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Valassis study: Viewers are more receptive to ads on streaming TV

Digital Marketing Valassis study: Viewers are more receptive to ads on streaming TV

4y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Creative testing: Why is the control so hard to beat?

Social Media Marketing Creative testing: Why is the control so hard to beat?

4y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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Q&A with Yotam Benami, CMO at Idomoo

Digital Leaders Q&A with Yotam Benami, CMO at Idomoo

4y Jacqueline Dooley & Mahir Prasad

Q&A with Yotam Benami, CMO at Idomoo

We spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read More...

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