TV or not TV? That is the question: Insights on World Television Day

Digital Advertising TV or not TV? That is the question: Insights on World Television Day

5m Alex Zakrevsky

TV or not TV? That is the question: Insights on Wo...

Alex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...

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How to convert passive screen-scrollers into customers using video

Digital Marketing How to convert passive screen-scrollers into customers using video

6m Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Americans spent over 123 billion minutes streaming video content in just one week

Digital Marketing Americans spent over 123 billion minutes streaming video content in just one week

6m Jacqueline Dooley

Americans spent over 123 billion minutes streaming...

Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...

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CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Advertising CTV advertising remains on the rise with new opportunities for Roku channel owners

6m Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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Computer vision brings shoppable video to life

AI & Automation Computer vision brings shoppable video to life

7m Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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The pivot to video is back, and that’s a good thing for innovation

Digital Marketing The pivot to video is back, and that’s a good thing for innovation

8m Arthur Mamedov

The pivot to video is back, and that’s a good thin...

Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...

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Comscore’s new trends report reveals significant spike in US OTT usage

Digital Advertising Comscore’s new trends report reveals significant spike in US OTT usage

8m Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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Adapting to the new normal: Video content strategy after COVID-19

Digital Marketing Adapting to the new normal: Video content strategy after COVID-19

8m Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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What does lead generation look like in 2020?

Chatbots What does lead generation look like in 2020?

8m Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

Digital Marketing Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

9m Kamaljeet Kalsi

Key Insights: The CTV boom, everyone prefers ad-su...

CTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...

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Let’s build your B2B video marketing strategy based on these examples

Digital Marketing Let’s build your B2B video marketing strategy based on these examples

10m Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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Communication is key: Stay close to customers today to stay relevant tomorrow

Digital Marketing Communication is key: Stay close to customers today to stay relevant tomorrow

11m Simon Glass

Communication is key: Stay close to customers toda...

Everything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their ...

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Your 2020 guide to the non-video parts of video marketing

Digital Marketing Your 2020 guide to the non-video parts of video marketing

1y Tiffany Delmore

Your 2020 guide to the non-video parts of video ma...

Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make...

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Conviva report shows big boost in daytime streaming during the pandemic

Digital Marketing Conviva report shows big boost in daytime streaming during the pandemic

1y Barry Levine

Conviva report shows big boost in daytime streamin...

New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them

Digital Marketing Pitfalls of influencer marketing in Russia and how to avoid them

1y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

Digital Marketing A definitive guide to video marketing 2020: Stats, strategies, and challenges

1y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

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Valassis study: Viewers are more receptive to ads on streaming TV

Digital Advertising Valassis study: Viewers are more receptive to ads on streaming TV

1y Barry Levine

Valassis study: Viewers are more receptive to ads ...

New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...

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Creative testing: Why is the control so hard to beat?

Digital Marketing Creative testing: Why is the control so hard to beat?

1y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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Q&A with Yotam Benami, CMO at Idomoo

Digital Leaders Q&A with Yotam Benami, CMO at Idomoo

1y Jacqueline Dooley & Mahir Prasad

Q&A with Yotam Benami, CMO at Idomoo

We spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read More...

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New PubMatic/Forrester report: Video ads booming, header bidding climbing

Digital Advertising New PubMatic/Forrester report: Video ads booming, header bidding climbing

1y Barry Levine

New PubMatic/Forrester report: Video ads booming, ...

A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...

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How Idomoo's personalized video platform helps marketers engage customers

Digital Advertising How Idomoo's personalized video platform helps marketers engage customers

1y Jacqueline Dooley

How Idomoo's personalized video platform helps mar...

Danny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...

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Making the most of your video content strategy

Digital Marketing Making the most of your video content strategy

1y Helen Aboagye

Making the most of your video content strategy

As video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their custo...

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The technologies set to transform video content

AI & Automation The technologies set to transform video content

1y Tim Jobling

The technologies set to transform video content

Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...

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Five insights about the future of programmatic advertising

Digital Advertising Five insights about the future of programmatic advertising

1y Adam Enfroy

Five insights about the future of programmatic adv...

Programmatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...

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YouTube optimization and intent: Q&A with goop's Courtney Messerli

Search Tools YouTube optimization and intent: Q&A with goop's Courtney Messerli

2y Kimberly Collins

YouTube optimization and intent: Q&A with goop's C...

Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video int...

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Video marketing trends CMOs need to know

Video Marketing Video marketing trends CMOs need to know

2y Eoin Dowdall

Video marketing trends CMOs need to know

Video remains a medium that refuses to sit still. Explore video marketing trends that CMOs need to know about, putting them in real-world situations. ...

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Offline video ads are a revenue opportunity most video providers are missing

Digital Transformation Offline video ads are a revenue opportunity most video providers are missing

2y Emily Alford

Offline video ads are a revenue opportunity most v...

Forrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...

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