It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your conten...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleVideo advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...
View articleLinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...
View articleAlex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...
View articleBynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...
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Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...
View articleThe advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...
View articleRayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...
View articleArthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...
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We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...
View articleWave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...
View articleClate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...
View articleCTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...
View articleAs the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...
View articleEverything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their ...
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Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make...
View articleNew data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...
View articleIvan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...
View articleCEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...
View articleNew report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read More...
View articleAfter testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...
View articleWe spoke with Yotam Benami, CMO at Idomoo, about how personalized video is helping brands motivate customers to act. Read More...
View articleA new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...
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Danny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...
View articleAs video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their custo...
View articleImagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...
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