How your personal brand can save your career during a pandemic

Digital Advertising How your personal brand can save your career during a pandemic

1d Mark W. Schaefer

How your personal brand can save your career durin...

Despite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...

View article
How Humanscale pivoted from in-office to the WFH furniture market

Case Study How Humanscale pivoted from in-office to the WFH furniture market

3d Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

View article
How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

1w Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

View article
Get the latest analysis and reports delivered to your inbox daily
How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

2w Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

View article
How app-free contactless payments are retailers’ and shoppers’ little helpers

Commerce & Sales How app-free contactless payments are retailers’ and shoppers’ little helpers

2w Val Vacante

How app-free contactless payments are retailers’ a...

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

View article
How technology is streamlining processes in finance and insurance

Data & Analytics How technology is streamlining processes in finance and insurance

3w Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

View article
4 tips on successful digital asset management

Digital Asset Management (DAM) 4 tips on successful digital asset management

4w Aoife Morgan

4 tips on successful digital asset management

Companies struggling to keep up with booming digital content should look to invest in digital asset management (DAM) to streamline projects and boost ...

View article
How to take your contact center to the next level

AI & Automation How to take your contact center to the next level

4w Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

View article
A look at the full revenue impact of retail media ad platforms

Digital Marketing A look at the full revenue impact of retail media ad platforms

4w Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

View article
How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

Case Study How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

1m Jacqueline Dooley

How conversational analytics helped StarKist grow ...

StarKist is successfully using conversational analytics platform Netbase Quid to measure consumer sentiment and discover opportunities for product inn...

View article
Let’s just take a minute

Digital Advertising Let’s just take a minute

2m Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

View article
How cloud offerings could transform business in the next decade

Data How cloud offerings could transform business in the next decade

2m Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

View article
Digital channel performance: Evangelizing and communicating with the C-Suite

Digital Leaders Digital channel performance: Evangelizing and communicating with the C-Suite

3m Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

View article
A scalable lead generation platform drives local sales

Digital Marketing A scalable lead generation platform drives local sales

3m Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

View article
Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

Digital Marketing Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

3m Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

View article
Steering retail into 2021 with digital at the wheel

Digital Marketing Steering retail into 2021 with digital at the wheel

4m Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

View article
Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally

Digital Marketing Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally

4m Rob Van Nuenen

Despite what you think, 2020 had a silver lining. ...

No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good.  New shops popped up either due to unemploy...

View article
Five retail and marketing trends for 2021

Digital Marketing Five retail and marketing trends for 2021

4m Pius Boachie

Five retail and marketing trends for 2021

2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...

View article
Top marketers highlight 5 common themes about the impact of 2020 on business

Digital Marketing Top marketers highlight 5 common themes about the impact of 2020 on business

4m Jacqueline Dooley

Top marketers highlight 5 common themes about the ...

ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted ...

View article
Ecommerce trends: Shift to online shopping may be permanent

Digital Marketing Ecommerce trends: Shift to online shopping may be permanent

4m Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

View article
‘Tis the shopping season: Tips to engage holiday consumers

Digital Marketing ‘Tis the shopping season: Tips to engage holiday consumers

4m Carrie Parker

‘Tis the shopping season: Tips to engage holiday c...

Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and ...

View article
Seven UX ideas to improve your ecommerce sales

Commerce & Sales Seven UX ideas to improve your ecommerce sales

5m Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

View article
How web-based AR can help retailers boost customer engagement and sales

AR & VR How web-based AR can help retailers boost customer engagement and sales

5m Patrick Johnson

How web-based AR can help retailers boost customer...

Rock Paper Reality's Co- Founder, Patrick Johnson highlights the benefits of web-based AR content experiences, specifically in the retail sector. Read...

View article
Marketers play a critical role in unifying digital transformation goals

Content & Experience Marketers play a critical role in unifying digital transformation goals

5m Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

View article
Three ways merchants can leverage fintech to reach shoppers

Digital Marketing Three ways merchants can leverage fintech to reach shoppers

5m Jacqueline Dooley

Three ways merchants can leverage fintech to reach...

Transactional advertising, powered by fintech tools like Dosh, Cardlytics, and RetailMeNot, presents a huge opportunity for retailers to reach custome...

View article
7 quick marketing fixes you can apply before the holiday season

Digital Marketing 7 quick marketing fixes you can apply before the holiday season

5m Evelyn Johnson

7 quick marketing fixes you can apply before the h...

As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this ye...

View article
Digital transformation post-COVID presents huge opportunities for global export expansion

Digital Marketing Digital transformation post-COVID presents huge opportunities for global export expansion

6m Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

View article
1 2 3 23