The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

7d Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Finger lickin’... bad?

Advertising & Promotion Finger lickin’... bad?

2w Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

2w Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Brand-agency partnership: the chicken and egg dilemma

Advertising & Promotion Brand-agency partnership: the chicken and egg dilemma

2w Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

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Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

4w Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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Pin down your holiday season strategy like a boss

Customer behaviour Pin down your holiday season strategy like a boss

1m Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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The digital marketing experience of a 250+ year old global luxury brand

Customer experience The digital marketing experience of a 250+ year old global luxury brand

1m Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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How Epicor transformed into a human-first Masterbrand

Case Study How Epicor transformed into a human-first Masterbrand

1m Kamaljeet Kalsi

How Epicor transformed into a human-first Masterbr...

A rebrand that enriched the technology brand's customer life cycle and created a culture shift Read More...

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

2m Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Fazoli’s Restaurants: Driving loyalty with app-based program

Case Study Fazoli’s Restaurants: Driving loyalty with app-based program

2m Elizabeth Roscoe

Fazoli’s Restaurants: Driving loyalty with app-bas...

How the American restaurant chain used data and innovation to survive and thrive during the pandemic Fazoli’s, a US-based fast-casual restaurant chain...

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CMO's handbook to building great marketing teams

Digital Leaders CMO's handbook to building great marketing teams

2m Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

Digital Leaders The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

2m Kamaljeet Kalsi

The ClickZ Experience 2021: power your strategy wi...

A conclave for senior leadership at the intersection of digital, marketing, and technology Read More...

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Why domain-level “intent” can mislead the buyer journey analysis

Digital Marketing Why domain-level “intent” can mislead the buyer journey analysis

3m Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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No limits, no budget: How Asics built the Eternal Run campaign

Case Study No limits, no budget: How Asics built the Eternal Run campaign

3m Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

AI & Automation Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3m Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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Three trends challenger brand marketers need to know

Digital Advertising Three trends challenger brand marketers need to know

3m Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content Email marketing 2021-22: the glass is (at least) half full

3m Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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CMOs and modern marketing

Data insights CMOs and modern marketing

4m Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

4m Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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Senior executives, here's why you need to become B2B influencers

B2B Senior executives, here's why you need to become B2B influencers

5m Cyril Coste

Senior executives, here's why you need to become B...

Global influencer, Cyril Coste guides you through the journey with his tried and tested methods Read More...

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Can we trust AI if we don't trust each other?

AI & Automation Can we trust AI if we don't trust each other?

5m Helen Yu

Can we trust AI if we don't trust each other?

Wall Street Journal Best Seller, Helen Yu shares reflections about the inner workings of AI, the causes for distrust, and the potential route organiza...

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Trust exercise: how marketers can inspire trust in their brands

Digital Leaders Trust exercise: how marketers can inspire trust in their brands

5m Margaret Molloy

Trust exercise: how marketers can inspire trust in...

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and value...

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Marketing agility needs to be a strategic response

Digital Leaders Marketing agility needs to be a strategic response

5m Michael Collins

Marketing agility needs to be a strategic response

Enable business growth with an agile strategy that flows through your company culture, decision-making process, and stakeholder alignment Read More...

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The CMO's role as a change agent to deliver outstanding CX

Digital Leaders The CMO's role as a change agent to deliver outstanding CX

5m Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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Three ways B2B brands can win over millennials

B2B Three ways B2B brands can win over millennials

5m Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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Marketing is every employee’s job (They just don’t always know it)

Advertising & Promotion Marketing is every employee’s job (They just don’t always know it)

6m Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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How Columbia Care Inc is redefining Cannabis retail

Case Study How Columbia Care Inc is redefining Cannabis retail

6m Kamaljeet Kalsi

How Columbia Care Inc is redefining Cannabis retai...

One of US’ largest cannabis brands is leading a seismic shift from patient-centric to commercial retail by mastering customer experience Read More...

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