How to Choose the Right Marketing Agency for Your Business

Agency Spotlight How to Choose the Right Marketing Agency for Your Business

3w ClickZ News Staff

How to Choose the Right Marketing Agency for Your ...

Finding the perfect marketing agency is like going on a blind date – you hope for magic, but often end up with mismatch. Yet we still believe ou...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

Advertising & Promotion B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

9m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Four hallmarks of a successful agent-client relationship

Collaboration Four hallmarks of a successful agent-client relationship

10m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Examining how AI can improve customer-brand relationships

AI Examining how AI can improve customer-brand relationships

10m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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Marketing to the CFO

Leadership Marketing to the CFO

10m Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

11m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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How brands should navigate their presence on Twitter in 2023

Industry Developments How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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The age of the prompt: Brand drivers wanted

AI The age of the prompt: Brand drivers wanted

1y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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How to make collaborative content work for your brand

Content & Experience How to make collaborative content work for your brand

1y Ann Smarty

How to make collaborative content work for your br...

A guide for brands to make the most of collaboration from a strategy and process point of view Read More...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

1y Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Q&A Citizens Bank: ​Multisensory marketing that connects brand and community

Content & Experience Q&A Citizens Bank: ​Multisensory marketing that connects brand and community

1y Kamaljeet Kalsi

Q&A Citizens Bank: ​Multisensory marketing that co...

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...

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Fractured to first-class: The digital transformation story of the UK’s leading technology retailer

Digital Transformation Fractured to first-class: The digital transformation story of the UK’s leading technology retailer

2y Benjamin Broomfield

Fractured to first-class: The digital transformati...

"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...

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Five ideas for creating personalized targeting without cookies

Digital Marketing Five ideas for creating personalized targeting without cookies

2y John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Growth marketing trends that will affect how businesses plan for 2023

Digital Marketing Growth marketing trends that will affect how businesses plan for 2023

2y John Hall

Growth marketing trends that will affect how busin...

Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read More...

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CMOs and CIOs: The new growth accelerators

Analyzing Customer Data CMOs and CIOs: The new growth accelerators

2y Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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What's the next chapter of the marketing story within sales relationships?

Strategy & Leadership What's the next chapter of the marketing story within sales relationships?

2y Katrina Klier

What's the next chapter of the marketing story wit...

How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech Read Mor...

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How Walgreens Boots Alliance rebuilt for first party data

Case Study How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Diversity within marketing: Pushing beyond a CSR checkbox

Digital Leaders Diversity within marketing: Pushing beyond a CSR checkbox

2y Kamaljeet Kalsi

Diversity within marketing: Pushing beyond a CSR c...

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...

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Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

2y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Case Study From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Nine secrets to building and retaining high-performing marketing teams

Digital Leaders Nine secrets to building and retaining high-performing marketing teams

2y Kamaljeet Kalsi

Nine secrets to building and retaining high-perfor...

"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...

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The best website layouts for emerging start-ups

Digital Marketing The best website layouts for emerging start-ups

2y Daniel Tannenbaum

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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How Walgreens scaled its performance storytelling

Case Study How Walgreens scaled its performance storytelling

2y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Forging customer connections through a strong brand voice

Strategy & Leadership Forging customer connections through a strong brand voice

2y Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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The power of audio branding with Uli Reese, Global CMO at amp

Digital Asset Management (DAM) The power of audio branding with Uli Reese, Global CMO at amp

2y Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Perfecting the human connection for your personalization strategy

Digital Marketing Perfecting the human connection for your personalization strategy

2y Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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How Wells Fargo’s marketing operations went from alienated to aligned

Digital Leaders How Wells Fargo’s marketing operations went from alienated to aligned

2y Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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