There are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across functions, including marketing, customer service and finance. But as with many emerging technologies, there are challenges, and AI presents no shortage of them. So what's standing in the way of AI realizing its potential?
Those of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. We’ve seen Wikipedia, with its crowd-sourcing of knowledge, disrupt encyclopedias. But just how 'all or nothing' is digital disruption? Here are some areas where the inevitability of digital disruption can be questioned.
Digital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and researchers are speculating on what the next key disruptive technologies might be. But what skills should CMOs be looking for when hiring staff to use these technologies and those that follow?
Digital marketers gathered in New York last week for the first Digital Leaders Forum, hosted by ClickZ in partnership with AVADO. This new series of networking events is intended help cut through the noise of the technological landscape. Here are some of the highlights.
In the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and making ever more informed decisions. What does this mean for us, and how can we be prepared?
Digital transformation is changing every aspect of the business landscape, provided that leaders are ready to embrace it. What’s the state of digital ... read more
Andy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and the innovative new technology that Deloitte Digital is placing its bets on.
As one of the industries on the front line of digital change, marketers know that they need to develop their digital capabilities in line with rapid changes in technology and consumer behaviour. But knowing that you need to keep pace with digital transformation and actually doing it can be two very different things.
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll ... read more
While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan in place.
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
