How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

6m Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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Let’s just take a minute

Digital Advertising Let’s just take a minute

8m Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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Digital channel performance: Evangelizing and communicating with the C-Suite

Digital Leaders Digital channel performance: Evangelizing and communicating with the C-Suite

8m Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

Digital Marketing Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

9m Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

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Marketers play a critical role in unifying digital transformation goals

Content Marketers play a critical role in unifying digital transformation goals

11m Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Automation Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

12m Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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Why digital transformation should be your new demand gen strategy

Digital Marketing Why digital transformation should be your new demand gen strategy

1y Jacqueline Dooley

Why digital transformation should be your new dema...

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...

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Human connection to shape marketing in 2020, according to Deloitte

Digital Transformation Human connection to shape marketing in 2020, according to Deloitte

2y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

Digital Leaders Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

2y Jacqueline Dooley

Oxford University Press former CMO weighs in on ma...

Colleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve the...

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Three surprising changes on the road to digital transformation

Analytics Three surprising changes on the road to digital transformation

2y Manny Neto

Three surprising changes on the road to digital tr...

With more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...

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Workplace gender equality moves in right direction, parity still "out of reach"

Industry Developments Workplace gender equality moves in right direction, parity still "out of reach"

2y Luke Richards

Workplace gender equality moves in right direction...

A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...

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Top personalization trends: Email named #1 channel

Disruptive MarTech Top personalization trends: Email named #1 channel

2y Jacqueline Dooley

Top personalization trends: Email named #1 channel

Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....

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Four secrets of the data-driven CMO

Leadership Four secrets of the data-driven CMO

2y Emily Alford

Four secrets of the data-driven CMO

What does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...

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Transformation of Search Summit 2019: Highlight reel

Leadership Transformation of Search Summit 2019: Highlight reel

2y Kimberly Collins

Transformation of Search Summit 2019: Highlight re...

Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...

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Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

Leadership Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

2y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

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AI: McKinsey research forecasts positive impact of technology on job security and well-being

AI & Automation AI: McKinsey research forecasts positive impact of technology on job security and well-being

2y Luke Richards

AI: McKinsey research forecasts positive impact of...

A new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ

Leadership The Transformation of Search Summit 2019: Speakers, agenda, FAQ

2y Kimberly Collins

The Transformation of Search Summit 2019: Speakers...

The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Micr...

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Making sense of martech when brands use 28 vendors and counting

Disruptive MarTech Making sense of martech when brands use 28 vendors and counting

2y Kenna Hilburn

Making sense of martech when brands use 28 vendors...

Marketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...

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Consumers expect high EQ from brands, especially for purchases >$100

Ecommerce Consumers expect high EQ from brands, especially for purchases >$100

2y Emily Alford

Consumers expect high EQ from brands, especially f...

Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...

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Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

Ecommerce Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

2y Kimberly Collins

Customer experience via the contact center: Q&A wi...

"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...

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How to not be fired as a CMO in the next three years

Leadership How to not be fired as a CMO in the next three years

2y Lee Arthur

How to not be fired as a CMO in the next three yea...

In light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...

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There are three CMO archetypes, but only one is best for driving growth

Leadership There are three CMO archetypes, but only one is best for driving growth

2y Biljana Cvetanovski

There are three CMO archetypes, but only one is be...

McKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....

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Personalization strategy 101: A crawl, walk, run approach

Digital Transformation Personalization strategy 101: A crawl, walk, run approach

2y Emily Alford

Personalization strategy 101: A crawl, walk, run a...

Two-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...

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How Nestlé Waters uses marketing technology to drive growth

Digital Transformation How Nestlé Waters uses marketing technology to drive growth

2y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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Digital transformation: Top challenges to success in 2019

Digital Transformation Digital transformation: Top challenges to success in 2019

2y Luke Richards

Digital transformation: Top challenges to success ...

New report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority s...

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Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Industry Developments Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

3y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

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Survey: Customer experience trends 2019

Leadership Survey: Customer experience trends 2019

3y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

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