How your personal brand can save your career during a pandemic
Digital Advertising

How your personal brand can save your career during a pandemic

3y Mark W. Schaefer

How your personal brand can save your career durin...

Despite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...

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How Humanscale pivoted from in-office to the WFH furniture market
Case Study

How Humanscale pivoted from in-office to the WFH furniture market

3y Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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How technology is changing the role of the CMO in 2021
Digital Transformation

How technology is changing the role of the CMO in 2021

3y Idris Nagri

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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Let’s just take a minute
Digital Advertising

Let’s just take a minute

3y Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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Digital channel performance: Evangelizing and communicating with the C-Suite
Digital Leaders

Digital channel performance: Evangelizing and communicating with the C-Suit...

3y Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021
Digital Marketing

Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

3y Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

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Marketers play a critical role in unifying digital transformation goals
Content

Marketers play a critical role in unifying digital transformation goals

3y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”
Automation

Key Insights: Real marketing automation scares and CMOs distrust the data “...

3y Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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Why digital transformation should be your new demand gen strategy
Digital Marketing

Why digital transformation should be your new demand gen strategy

4y Idris Nagri

Why digital transformation should be your new dema...

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...

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Human connection to shape marketing in 2020, according to Deloitte
Digital Transformation

Human connection to shape marketing in 2020, according to Deloitte

4y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions
Digital Leaders

Oxford University Press former CMO weighs in on martech challenges, trends,...

4y Idris Nagri

Oxford University Press former CMO weighs in on ma...

Colleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve the...

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Three surprising changes on the road to digital transformation
Analytics

Three surprising changes on the road to digital transformation

4y Manny Neto

Three surprising changes on the road to digital tr...

With more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...

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Workplace gender equality moves in right direction, parity still "out of reach"
Industry Developments

Workplace gender equality moves in right direction, parity still "out of re...

4y Luke Richards

Workplace gender equality moves in right direction...

A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...

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Top personalization trends: Email named #1 channel
Disruptive MarTech

Top personalization trends: Email named #1 channel

4y Idris Nagri

Top personalization trends: Email named #1 channel

Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....

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Four secrets of the data-driven CMO
Leadership

Four secrets of the data-driven CMO

4y Emily Alford

Four secrets of the data-driven CMO

What does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...

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Transformation of Search Summit 2019: Highlight reel
Leadership

Transformation of Search Summit 2019: Highlight reel

4y Kimberly Collins

Transformation of Search Summit 2019: Highlight re...

Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...

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Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO
Leadership

Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

5y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

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AI: McKinsey research forecasts positive impact of technology on job security and well-being
AI & Automation

AI: McKinsey research forecasts positive impact of technology on job securi...

5y Luke Richards

AI: McKinsey research forecasts positive impact of...

A new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ
Leadership

The Transformation of Search Summit 2019: Speakers, agenda, FAQ

5y Kimberly Collins

The Transformation of Search Summit 2019: Speakers...

The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Micr...

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Making sense of martech when brands use 28 vendors and counting
Disruptive MarTech

Making sense of martech when brands use 28 vendors and counting

5y Kenna Hilburn

Making sense of martech when brands use 28 vendors...

Marketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...

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Consumers expect high EQ from brands, especially for purchases >$100
Ecommerce

Consumers expect high EQ from brands, especially for purchases >$100

5y Emily Alford

Consumers expect high EQ from brands, especially f...

Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...

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Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin
Ecommerce

Customer experience via the contact center: Q&A with Calabrio CMO Rebecca M...

5y Kimberly Collins

Customer experience via the contact center: Q&A wi...

"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...

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How to not be fired as a CMO in the next three years
Leadership

How to not be fired as a CMO in the next three years

5y Lee Arthur

How to not be fired as a CMO in the next three yea...

In light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...

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There are three CMO archetypes, but only one is best for driving growth
Leadership

There are three CMO archetypes, but only one is best for driving growth

5y Biljana Cvetanovski

There are three CMO archetypes, but only one is be...

McKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....

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Personalization strategy 101: A crawl, walk, run approach
Digital Transformation

Personalization strategy 101: A crawl, walk, run approach

5y Emily Alford

Personalization strategy 101: A crawl, walk, run a...

Two-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...

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How Nestlé Waters uses marketing technology to drive growth
Digital Transformation

How Nestlé Waters uses marketing technology to drive growth

5y Idris Nagri

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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Digital transformation: Top challenges to success in 2019
Digital Transformation

Digital transformation: Top challenges to success in 2019

5y Luke Richards

Digital transformation: Top challenges to success ...

New report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority s...

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