Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

Ecommerce Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

2y Kimberly Collins

Customer experience via the contact center: Q&A wi...

"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...

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How to not be fired as a CMO in the next three years

Leadership How to not be fired as a CMO in the next three years

2y Lee Arthur

How to not be fired as a CMO in the next three yea...

In light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...

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There are three CMO archetypes, but only one is best for driving growth

Leadership There are three CMO archetypes, but only one is best for driving growth

2y Biljana Cvetanovski

There are three CMO archetypes, but only one is be...

McKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....

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Personalization strategy 101: A crawl, walk, run approach

Digital Transformation Personalization strategy 101: A crawl, walk, run approach

2y Emily Alford

Personalization strategy 101: A crawl, walk, run a...

Two-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...

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How Nestlé Waters uses marketing technology to drive growth

Digital Transformation How Nestlé Waters uses marketing technology to drive growth

2y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

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Digital transformation: Top challenges to success in 2019

Digital Transformation Digital transformation: Top challenges to success in 2019

3y Luke Richards

Digital transformation: Top challenges to success ...

New report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority s...

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Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Industry Developments Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

3y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

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Survey: Customer experience trends 2019

Leadership Survey: Customer experience trends 2019

3y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

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How Netflix uses big data to create content and enhance user experience

Analytics How Netflix uses big data to create content and enhance user experience

3y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

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Five lessons learned from conversations with brilliant CMOs

Leadership Five lessons learned from conversations with brilliant CMOs

3y Justin Gray

Five lessons learned from conversations with brill...

I talked with five super smart CMOs. Here are the five main takeaways we can learn from their experience as leaders in marketing and marketing technol...

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Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

3y Mike O'Brien

Relevance is the goal: Q+A with Dollar Shave Club ...

In this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...

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Marketing planning goals: Past, present, and future

Leadership Marketing planning goals: Past, present, and future

3y Emily Alford

Marketing planning goals: Past, present, and futur...

Marketing planning goals have undergone quite the changes over the years. From year-end analyses to now instant, new tech continues to change the game...

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Super Bowl ads cost millions of dollars. Are they worth it?

Digital Advertising Super Bowl ads cost millions of dollars. Are they worth it?

3y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Survey: What digital skills training do brands need for employees

Digital Transformation Survey: What digital skills training do brands need for employees

3y Emily Alford

Survey: What digital skills training do brands nee...

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change...

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How to become a better marketer: 5 things to do every day

Leadership How to become a better marketer: 5 things to do every day

3y Emily Alford

How to become a better marketer: 5 things to do ev...

Warren Buffett famously had his pilot write down a list of 25 goals, circle the 5 most important, and put the remaining 20 on an “avoid at all costs” ...

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What marketers can learn from the Amazon six page memo

Leadership What marketers can learn from the Amazon six page memo

3y Emily Alford

What marketers can learn from the Amazon six page ...

Before presenting a big idea, Amazon employees write a six page memo detailing the project, scope and approach. What can marketers learn from that str...

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Tips for retaining clients and growing recurring revenue

Automation Tips for retaining clients and growing recurring revenue

3y Emily Alford

Tips for retaining clients and growing recurring r...

Like any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties. Read Mor...

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The most important thing to P&G Chief Brand Officer Marc Pritchard

Leadership The most important thing to P&G Chief Brand Officer Marc Pritchard

3y Mike O'Brien

The most important thing to P&G Chief Brand Of...

The world's largest advertiser, P&G certainly prizes creativity. Chief Brand Officer Marc Pritchard believes creativity requires diversity and inc...

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Microsites: how to use them to shake up your digital presence in 2019

Content Microsites: how to use them to shake up your digital presence in 2019

3y Emily Alford

Microsites: how to use them to shake up your digit...

Microsites can be 4x more effective than traditional campaigns. What they are and how to use them for your 2019 product launches and campaigns. Read M...

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Think AI is just for enterprise? Think again.

AI & Automation Think AI is just for enterprise? Think again.

3y Emily Alford

Think AI is just for enterprise? Think again.

Many businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...

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Yext Brain and the future of conversational AI: Q&A with CMO Jeff Rohrs

Industry Developments Yext Brain and the future of conversational AI: Q&A with CMO Jeff Rohrs

3y Kimberly Collins

Yext Brain and the future of conversational AI: Q&...

We sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...

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Walmart is the world's largest retailer. Is it also one of the most innovative?

Leadership Walmart is the world's largest retailer. Is it also one of the most innovative?

3y Mike O'Brien

Walmart is the world's largest retailer. Is it als...

Investments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...

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2018’s Woman of the Year and Silver Stevie Award-winner, Eff Creative CCO Toby Hassan-Fishman

Leadership 2018’s Woman of the Year and Silver Stevie Award-winner, Eff Creative CCO Toby Hassan-Fishman

3y Emily Alford

2018’s Woman of the Year and Silver Stevie Award-w...

Toby Hassan-Fishman was recently named “Woman of the Year” at the 15th Annual International Business Awards and was the recipient of the Silver Stevie...

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Can omnichannel deliver? Only with the right strategies  

Leadership Can omnichannel deliver? Only with the right strategies  

3y Rebecca Martin

Can omnichannel deliver? Only with the right strat...

It's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...

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AI is driving a new business function: Digital ethics

AI & Automation AI is driving a new business function: Digital ethics

3y Jessica Groopman

AI is driving a new business function: Digital eth...

Big data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizati...

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Q&A with SAP on digital transformation and search

Digital Transformation Q&A with SAP on digital transformation and search

3y Kimberly Collins

Q&A with SAP on digital transformation and sea...

Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...

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As consumer expectations rise, brands find new data to personalize experience

Digital Transformation As consumer expectations rise, brands find new data to personalize experience

3y Kimberly Collins

As consumer expectations rise, brands find new dat...

Consumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...

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