More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Strategy & Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

Strategy & Leadership Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

3y Emily Alford

Attention seeking announcements: Is causing a stir...

What’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...

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How the 2018 World Cup explains the power of true customer loyalty

Strategy & Leadership How the 2018 World Cup explains the power of true customer loyalty

3y Patrick Reynolds

How the 2018 World Cup explains the power of true ...

As fans around the world unite to watch the 2018 World Cup, we’re witnessing a unique lesson in loyalty. For big brands and marketers, however, the st...

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How pixels and tags can help you survive the DoubleClick cookie limitations

Strategy & Leadership How pixels and tags can help you survive the DoubleClick cookie limitations

3y Tereza Litsa

How pixels and tags can help you survive the Doubl...

Google is not allowing us to track DoubleClick IDs beyond its platform anymore. What does this change mean for a marketing strategy and what are the a...

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Analysis of Mary Meeker’s internet trends report 2018 - part 2

Strategy & Leadership Analysis of Mary Meeker’s internet trends report 2018 - part 2

3y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

It's one of the most anticipated reports every year in the digital world and we're ready to dive in and explore all the latest trends in media, advert...

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Analysis of Mary Meeker’s internet trends report 2018 - part 1

Analyzing Customer Data Analysis of Mary Meeker’s internet trends report 2018 - part 1

3y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...

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Uber, Airbnb and how their affiliate marketing strategies differ

Strategy & Leadership Uber, Airbnb and how their affiliate marketing strategies differ

3y Mike O'Brien

Uber, Airbnb and how their affiliate marketing str...

Uber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...

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3 examples of technology disrupting marketing

Strategy & Leadership 3 examples of technology disrupting marketing

3y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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Mobile websites are pushing mobile-first customers to competitors by design

Strategy & Leadership Mobile websites are pushing mobile-first customers to competitors by design

3y Brian Solis

Mobile websites are pushing mobile-first customers...

People are 100 times more impatient online than they are in physical reality. It probably took you just about five or so seconds to read that last sen...

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How to promote your ICO: from SEO to PPC

Strategy & Leadership How to promote your ICO: from SEO to PPC

3y On Yavin, CMO

How to promote your ICO: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017. There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 m...

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Working together: Why sales and marketing need to collaborate

Strategy & Leadership Working together: Why sales and marketing need to collaborate

3y Tim Flagg

Working together: Why sales and marketing need to ...

Marketing and sales are traditionally two separate functions, but as we start to gather more data and build a single customer view it becomes more imp...

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Informed delivery and the omnichannel future of the United States Post Office

Strategy & Leadership Informed delivery and the omnichannel future of the United States Post Office

3y Mike O'Brien

Informed delivery and the omnichannel future of th...

Don't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...

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Real-time advisor brands: Mobile customers usher in a new age of AI assistance

Strategy & Leadership Real-time advisor brands: Mobile customers usher in a new age of AI assistance

3y Brian Solis

Real-time advisor brands: Mobile customers usher i...

Consumers expect a seamless personalized experience with brands that understand their needs. In an age of mobile commerce, connected consumers have le...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Strategy & Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

3y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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How to bring marketing and sales together to optimize the customer experience

Strategy & Leadership How to bring marketing and sales together to optimize the customer experience

3y Tereza Litsa

How to bring marketing and sales together to optim...

Your customers don’t operate in silos, so here’s how to make the most of your marketing and sales teams. Read More...

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If you want to understand Blockchain, try to understand Switzerland

Blockchain If you want to understand Blockchain, try to understand Switzerland

3y Jeremy Epstein

If you want to understand Blockchain, try to under...

In our latest guest post from Jeremy Epstein, he takes a high-level view of Switzerland’s decentralized governance model, which gives us a sneak peek ...

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ClickZ CMO Breakfast: Marketing trends with a global reach

Strategy & Leadership ClickZ CMO Breakfast: Marketing trends with a global reach

3y Tim Flagg

ClickZ CMO Breakfast: Marketing trends with a glob...

In our latest CMO Breakfast Clubs, we discussed global marketing trends with The BBC, Ralph Lauren, Trustpilot, Deutsche Bank, Nissan, Salesforce, SAP...

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4 reasons to align your sales and marketing teams

Strategy & Leadership 4 reasons to align your sales and marketing teams

3y Tereza Litsa

4 reasons to align your sales and marketing teams

Your company’s marketing and sales teams don’t have to work apart. They may focus on different goals, but they still need to report on how their KPIs ...

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St. Patrick's Day reminds us that "the holidays" don't end in January

Strategy & Leadership St. Patrick's Day reminds us that "the holidays" don't end in January

3y Mike O'Brien

St. Patrick's Day reminds us that "the holidays" d...

It's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...

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Creating global digital experiences for local audiences

Strategy & Leadership Creating global digital experiences for local audiences

3y Clark Boyd

Creating global digital experiences for local audi...

A rise in the demand for international products, teamed with the shift towards digital commerce and the growth of worldwide shipping, has removed the ...

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Generation-C gives rise to the Age of Assistance

Strategy & Leadership Generation-C gives rise to the Age of Assistance

3y Brian Solis

Generation-C gives rise to the Age of Assistance

Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call “Generatio...

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Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Strategy & Leadership Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

3y Mike O'Brien

Mass one-to-one marketing: Procter & Gamble Ch...

At WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

3y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Change agents: The unsung heroes of digital transformation

Strategy & Leadership Change agents: The unsung heroes of digital transformation

3y Brian Solis

Change agents: The unsung heroes of digital transf...

The pace of innovation and disruption is accelerating. Digital change agents are instrumental in helping their companies stay competitive, spreading d...

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Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

3y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO Tony Rogers

Strategy & Leadership Empathy, transparency and the omni-channel customer: Q+A with Walmart CMO Tony Rogers

3y Jenna Sereni

Empathy, transparency and the omni-channel custome...

Amazon has become Walmart's biggest competitor over the past few years, though the world's largest retailer has come back in a big way by investing in...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Strategy & Leadership Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

3y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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