Digital channel performance: Evangelizing and communicating with the C-Suite

Digital Leaders Digital channel performance: Evangelizing and communicating with the C-Suite

2y Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

View article
Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

Digital Marketing Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

2y Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

View article
Marketers play a critical role in unifying digital transformation goals

Content Marketers play a critical role in unifying digital transformation goals

2y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Automation Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

2y Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

View article
Why digital transformation should be your new demand gen strategy

Digital Marketing Why digital transformation should be your new demand gen strategy

2y Jacqueline Dooley

Why digital transformation should be your new dema...

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...

View article
Human connection to shape marketing in 2020, according to Deloitte

Digital transformation Human connection to shape marketing in 2020, according to Deloitte

3y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

View article
Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

Digital Leaders Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

3y Jacqueline Dooley

Oxford University Press former CMO weighs in on ma...

Colleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve the...

View article
Three surprising changes on the road to digital transformation

Analytics Three surprising changes on the road to digital transformation

3y Manny Neto

Three surprising changes on the road to digital tr...

With more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...

View article
Workplace gender equality moves in right direction, parity still "out of reach"

Industry Developments Workplace gender equality moves in right direction, parity still "out of reach"

3y Luke Richards

Workplace gender equality moves in right direction...

A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...

View article
Top personalization trends: Email named #1 channel

Disruptive MarTech Top personalization trends: Email named #1 channel

3y Jacqueline Dooley

Top personalization trends: Email named #1 channel

Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....

View article
Four secrets of the data-driven CMO

Leadership Four secrets of the data-driven CMO

3y Emily Alford

Four secrets of the data-driven CMO

What does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...

View article
Transformation of Search Summit 2019: Highlight reel

Leadership Transformation of Search Summit 2019: Highlight reel

3y Kimberly Collins

Transformation of Search Summit 2019: Highlight re...

Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...

View article
Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

Leadership Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

3y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

View article
AI: McKinsey research forecasts positive impact of technology on job security and well-being

AI & Automation AI: McKinsey research forecasts positive impact of technology on job security and well-being

3y Luke Richards

AI: McKinsey research forecasts positive impact of...

A new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...

View article
The Transformation of Search Summit 2019: Speakers, agenda, FAQ

Leadership The Transformation of Search Summit 2019: Speakers, agenda, FAQ

3y Kimberly Collins

The Transformation of Search Summit 2019: Speakers...

The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Micr...

View article
Making sense of martech when brands use 28 vendors and counting

Disruptive MarTech Making sense of martech when brands use 28 vendors and counting

3y Kenna Hilburn

Making sense of martech when brands use 28 vendors...

Marketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...

View article
Consumers expect high EQ from brands, especially for purchases >$100

Ecommerce Consumers expect high EQ from brands, especially for purchases >$100

3y Emily Alford

Consumers expect high EQ from brands, especially f...

Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...

View article
Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

Ecommerce Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

3y Kimberly Collins

Customer experience via the contact center: Q&A wi...

"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...

View article
How to not be fired as a CMO in the next three years

Leadership How to not be fired as a CMO in the next three years

3y Lee Arthur

How to not be fired as a CMO in the next three yea...

In light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...

View article
There are three CMO archetypes, but only one is best for driving growth

Leadership There are three CMO archetypes, but only one is best for driving growth

3y Biljana Cvetanovski

There are three CMO archetypes, but only one is be...

McKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....

View article
Personalization strategy 101: A crawl, walk, run approach

Digital Transformation Personalization strategy 101: A crawl, walk, run approach

3y Emily Alford

Personalization strategy 101: A crawl, walk, run a...

Two-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...

View article
How Nestlé Waters uses marketing technology to drive growth

Digital transformation How Nestlé Waters uses marketing technology to drive growth

3y Jacqueline Dooley

How Nestlé Waters uses marketing technology to dri...

"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...

View article
Digital transformation: Top challenges to success in 2019

Digital Transformation Digital transformation: Top challenges to success in 2019

4y Luke Richards

Digital transformation: Top challenges to success ...

New report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority s...

View article
Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Industry Developments Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

4y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

View article
Survey: Customer experience trends 2019

Leadership Survey: Customer experience trends 2019

4y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

View article
How Netflix uses big data to create content and enhance user experience

Analytics How Netflix uses big data to create content and enhance user experience

4y Gabrielle Sadeh

How Netflix uses big data to create content and en...

An estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...

View article
Five lessons learned from conversations with brilliant CMOs

Leadership Five lessons learned from conversations with brilliant CMOs

4y Justin Gray

Five lessons learned from conversations with brill...

I talked with five super smart CMOs. Here are the five main takeaways we can learn from their experience as leaders in marketing and marketing technol...

View article
1 2 3 4 5 6