Can omnichannel deliver? Only with the right strategies  

Leadership Can omnichannel deliver? Only with the right strategies  

3y Rebecca Martin

Can omnichannel deliver? Only with the right strat...

It's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...

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AI is driving a new business function: Digital ethics

AI & Automation AI is driving a new business function: Digital ethics

3y Jessica Groopman

AI is driving a new business function: Digital eth...

Big data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizati...

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Q&A with SAP on digital transformation and search

Digital Transformation Q&A with SAP on digital transformation and search

3y Kimberly Collins

Q&A with SAP on digital transformation and sea...

Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...

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As consumer expectations rise, brands find new data to personalize experience

Digital Transformation As consumer expectations rise, brands find new data to personalize experience

3y Kimberly Collins

As consumer expectations rise, brands find new dat...

Consumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...

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What Amazon can learn from Andrew Carnegie

Ecommerce What Amazon can learn from Andrew Carnegie

3y Brant Cooper

What Amazon can learn from Andrew Carnegie

The Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does ...

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Digital transformation: marketing moving beyond the department

Leadership Digital transformation: marketing moving beyond the department

3y Anand Thaker

Digital transformation: marketing moving beyond th...

Anand Thaker shares key traits of successful marketing teams—insight learned from more than 15 years experience leading the martech industry. Read Mor...

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The rise of micro-influencers and how brands use them

Leadership The rise of micro-influencers and how brands use them

3y Tereza Litsa

The rise of micro-influencers and how brands use t...

Influencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...

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3 common misconceptions marketers have about Gen Z

Leadership 3 common misconceptions marketers have about Gen Z

3y Mike O'Brien

3 common misconceptions marketers have about Gen Z

Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...

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Technology enables brands to evolve their loyalty programs

Leadership Technology enables brands to evolve their loyalty programs

3y Mike O'Brien

Technology enables brands to evolve their loyalty ...

Loyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...

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7 attributes of a marketing leader

Inclusive marketing 7 attributes of a marketing leader

3y Marisa Ricciardi, Ricciardi Group

7 attributes of a marketing leader

Marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

Leadership More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

3y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

Leadership Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

4y Emily Alford

Attention seeking announcements: Is causing a stir...

What’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...

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How the 2018 World Cup explains the power of true customer loyalty

Leadership How the 2018 World Cup explains the power of true customer loyalty

4y Patrick Reynolds

How the 2018 World Cup explains the power of true ...

As fans around the world unite to watch the 2018 World Cup, we’re witnessing a unique lesson in loyalty. For big brands and marketers, however, the st...

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How pixels and tags can help you survive the DoubleClick cookie limitations

Leadership How pixels and tags can help you survive the DoubleClick cookie limitations

4y Tereza Litsa

How pixels and tags can help you survive the Doubl...

Google is not allowing us to track DoubleClick IDs beyond its platform anymore. What does this change mean for a marketing strategy and what are the a...

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Analysis of Mary Meeker’s internet trends report 2018 - part 2

Leadership Analysis of Mary Meeker’s internet trends report 2018 - part 2

4y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

It's one of the most anticipated reports every year in the digital world and we're ready to dive in and explore all the latest trends in media, advert...

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Analysis of Mary Meeker’s internet trends report 2018 - part 1

Analyzing Customer Data Analysis of Mary Meeker’s internet trends report 2018 - part 1

4y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...

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Uber, Airbnb and how their affiliate marketing strategies differ

Leadership Uber, Airbnb and how their affiliate marketing strategies differ

4y Mike O'Brien

Uber, Airbnb and how their affiliate marketing str...

Uber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...

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3 examples of technology disrupting marketing

Leadership 3 examples of technology disrupting marketing

4y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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Mobile websites are pushing mobile-first customers to competitors by design

Design Mobile websites are pushing mobile-first customers to competitors by design

4y Brian Solis

Mobile websites are pushing mobile-first customers...

People are 100 times more impatient online than they are in physical reality. It probably took you just about five or so seconds to read that last sen...

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How to promote your ICO: from SEO to PPC

Leadership How to promote your ICO: from SEO to PPC

4y On Yavin, CMO

How to promote your ICO: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017. There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 m...

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Working together: Why sales and marketing need to collaborate

Educating leadership Working together: Why sales and marketing need to collaborate

4y Tim Flagg

Working together: Why sales and marketing need to ...

Marketing and sales are traditionally two separate functions, but as we start to gather more data and build a single customer view it becomes more imp...

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Informed delivery and the omnichannel future of the United States Post Office

Leadership Informed delivery and the omnichannel future of the United States Post Office

4y Mike O'Brien

Informed delivery and the omnichannel future of th...

Don't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...

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Real-time advisor brands: Mobile customers usher in a new age of AI assistance

Leadership Real-time advisor brands: Mobile customers usher in a new age of AI assistance

4y Brian Solis

Real-time advisor brands: Mobile customers usher i...

Consumers expect a seamless personalized experience with brands that understand their needs. In an age of mobile commerce, connected consumers have le...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

4y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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How to bring marketing and sales together to optimize the customer experience

Leadership How to bring marketing and sales together to optimize the customer experience

4y Tereza Litsa

How to bring marketing and sales together to optim...

Your customers don’t operate in silos, so here’s how to make the most of your marketing and sales teams. Read More...

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If you want to understand Blockchain, try to understand Switzerland

Blockchain If you want to understand Blockchain, try to understand Switzerland

4y Jeremy Epstein

If you want to understand Blockchain, try to under...

In our latest guest post from Jeremy Epstein, he takes a high-level view of Switzerland’s decentralized governance model, which gives us a sneak peek ...

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ClickZ CMO Breakfast: Marketing trends with a global reach

Ethical marketing ClickZ CMO Breakfast: Marketing trends with a global reach

4y Tim Flagg

ClickZ CMO Breakfast: Marketing trends with a glob...

In our latest CMO Breakfast Clubs, we discussed global marketing trends with The BBC, Ralph Lauren, Trustpilot, Deutsche Bank, Nissan, Salesforce, SAP...

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