ChatGPT beyond the hype: How to use AI models for better email marketing

AI ChatGPT beyond the hype: How to use AI models for better email marketing

9m Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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Five ways advanced email testing can help you send better email

Email Five ways advanced email testing can help you send better email

1y Kath Pay

Five ways advanced email testing can help you send...

When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Read More...

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Optimizing Black Friday email campaigns with dynamic content automation

Email Optimizing Black Friday email campaigns with dynamic content automation

1y Cynthia Price

Optimizing Black Friday email campaigns with dynam...

Including your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts...

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Defeat the four most common email mistakes with 'Helpful Marketing'

Email Defeat the four most common email mistakes with 'Helpful Marketing'

1y Kath Pay

Defeat the four most common email mistakes with 'H...

"Helpful Marketing is like the helpful salesperson. Instead of basing the customer relationship on transactions alone, it frames every email you send ...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Marketing Optimization Five email and mobile marketing insights from 2021 (Q1 to Q2)

3y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content & Experience Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Why helpful marketing should outlast the pandemic

Content & Experience Why helpful marketing should outlast the pandemic

3y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

3y Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’

Personalization Why email is critical for closing the personalization gap with ‘MADtech’

3y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

3y Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

3y Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Email Marketing Tech Talk with Maropost: Cloud-based unified marketing automation platform

3y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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Foolproof email hacks for stressed marketers

Digital Marketing Foolproof email hacks for stressed marketers

4y Danielle Gustafson

Foolproof email hacks for stressed marketers

Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read More...

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Email-focused personalization is top priority for marketers

Email Email-focused personalization is top priority for marketers

4y Barry Levine

Email-focused personalization is top priority for ...

New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...

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US craft giant JOANN ushers in a new era with AI-powered copywriting

Digital Marketing US craft giant JOANN ushers in a new era with AI-powered copywriting

4y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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What are the most important features for an email marketing platform?

Email What are the most important features for an email marketing platform?

5y Tereza Litsa

What are the most important features for an email ...

From the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...

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What does the future hold for email? We asked our readers

What does the future hold for email? We asked our readers

6y Rebecca Sentance

What does the future hold for email? We asked our ...

All last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ide...

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Round-up: The Future of Email

Round-up: The Future of Email

6y Rebecca Sentance

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...

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How these 11 brands are nailing cart abandonment emails

How these 11 brands are nailing cart abandonment emails

6y Tereza Litsa

How these 11 brands are nailing cart abandonment e...

Cart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...

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Inbox innovation: The tools and technology powering the future of email

Inbox innovation: The tools and technology powering the future of email

6y Chris Camps

Inbox innovation: The tools and technology powerin...

The high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...

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4 ways to make sure your email technology is mobile optimized

4 ways to make sure your email technology is mobile optimized

6y Rebecca Sentance

4 ways to make sure your email technology is mobil...

Just as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...

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Do brands still need bulk email software?

Do brands still need bulk email software?

6y Al Roberts

Do brands still need bulk email software?

There was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...

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How fashion brand Thread is delivering hyper-personalized emails at scale

How fashion brand Thread is delivering hyper-personalized emails at scale

6y Chris Camps

How fashion brand Thread is delivering hyper-perso...

Thread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...

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How rich media can bring your emails to life

How rich media can bring your emails to life

6y Clark Boyd

How rich media can bring your emails to life

People digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...

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How artificial intelligence is changing email marketing

How artificial intelligence is changing email marketing

6y Al Roberts

How artificial intelligence is changing email mark...

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...

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How Lonely Planet used email to help launch its new homepage

How Lonely Planet used email to help launch its new homepage

6y Seb Neylan

How Lonely Planet used email to help launch its ne...

Earlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...

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Influencing the customer journey is just as important as understanding it

Influencing the customer journey is just as important as understanding it

7y Al Roberts

Influencing the customer journey is just as import...

For years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...

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