Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Five email and mobile marketing insights from 2021 (Q1 to Q2)

3m Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content Email marketing 2021-22: the glass is (at least) half full

3m Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Why helpful marketing should outlast the pandemic

Advanced Email Marketing Why helpful marketing should outlast the pandemic

7m Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

8m Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’

Digital Marketing Why email is critical for closing the personalization gap with ‘MADtech’

11m Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

11m Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

12m Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Digital Transformation Tech Talk with Maropost: Cloud-based unified marketing automation platform

1y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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Foolproof email hacks for stressed marketers

Digital Marketing Foolproof email hacks for stressed marketers

1y Danielle Gustafson

Foolproof email hacks for stressed marketers

Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read More...

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Email-focused personalization is top priority for marketers

Digital Marketing Email-focused personalization is top priority for marketers

2y Barry Levine

Email-focused personalization is top priority for ...

New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...

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US craft giant JOANN ushers in a new era with AI-powered copywriting

AI & Automation US craft giant JOANN ushers in a new era with AI-powered copywriting

2y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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What are the most important features for an email marketing platform?

Email What are the most important features for an email marketing platform?

3y Tereza Litsa

What are the most important features for an email ...

From the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...

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What does the future hold for email? We asked our readers

Email What does the future hold for email? We asked our readers

4y Rebecca Sentance

What does the future hold for email? We asked our ...

All last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ide...

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Round-up: The Future of Email

Email Round-up: The Future of Email

4y Rebecca Sentance

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...

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How these 11 brands are nailing cart abandonment emails

Email How these 11 brands are nailing cart abandonment emails

4y Tereza Litsa

How these 11 brands are nailing cart abandonment e...

Cart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...

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Inbox innovation: The tools and technology powering the future of email

Advanced Email Marketing Inbox innovation: The tools and technology powering the future of email

4y Chris Camps

Inbox innovation: The tools and technology powerin...

The high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...

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4 ways to make sure your email technology is mobile optimized

Email 4 ways to make sure your email technology is mobile optimized

4y Rebecca Sentance

4 ways to make sure your email technology is mobil...

Just as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...

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Do brands still need bulk email software?

Email Do brands still need bulk email software?

4y Al Roberts

Do brands still need bulk email software?

There was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...

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How fashion brand Thread is delivering hyper-personalized emails at scale

AI & Automation How fashion brand Thread is delivering hyper-personalized emails at scale

4y Chris Camps

How fashion brand Thread is delivering hyper-perso...

Thread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...

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How rich media can bring your emails to life

Email How rich media can bring your emails to life

4y Clark Boyd

How rich media can bring your emails to life

People digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...

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How artificial intelligence is changing email marketing

AI & Automation How artificial intelligence is changing email marketing

4y Al Roberts

How artificial intelligence is changing email mark...

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...

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How Lonely Planet used email to help launch its new homepage

Case Study How Lonely Planet used email to help launch its new homepage

4y Seb Neylan

How Lonely Planet used email to help launch its ne...

Earlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...

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Influencing the customer journey is just as important as understanding it

Analytics Influencing the customer journey is just as important as understanding it

4y Al Roberts

Influencing the customer journey is just as import...

For years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...

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7 things everyone forgets to ask their email marketing vendor

Disruptive MarTech 7 things everyone forgets to ask their email marketing vendor

4y Chris Camps

7 things everyone forgets to ask their email marke...

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on yo...

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How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

Ecommerce How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

4y Chris Camps

How the top 100 US e-retailers are using welcome e...

Welcome campaigns are an effective strategy to engage new subscribers and boost brand loyalty, but most businesses aren't realizing their full potenti...

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The 4 key metrics to a successful email

Analytics The 4 key metrics to a successful email

5y Katie Callaghan

The 4 key metrics to a successful email

Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...

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The revival of email newsletters and the rise of mobile-first email

Email The revival of email newsletters and the rise of mobile-first email

5y Rebecca Sentance

The revival of email newsletters and the rise of m...

In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...

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