Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more
Advanced Email Marketing
Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about ... read more
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog ... read more
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they ... read more
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, ... read more
Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. ... read more
Optimize your email marketing program by testing its functionality with these strategies.
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.