Advanced Email Marketing
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it.
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of ... read more
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more
Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about ... read more
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog ... read more
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they ... read more
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, ... read more