Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about ... read more
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration.
In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo.
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog ... read more
Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands.
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they ... read more
While emerging messaging channels will come and go and occupy dominant niche channels (think Snapchat and YikYak), email will be the old ... read more
Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. ... read more
Email and social media are two efficient channels to assess your customer satisfaction.