Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Which is why it's important to know exactly which metrics to base your email performance assessment off of.
Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether ... read more
In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead magnet, or even make a purchase. Here's how you can make yours irresistible.
Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you don’t have good body copy to support them, all of that is for nothing.
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best way to increase its effectiveness?
Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for ... read more
Advances in AI and predictive analytics will have ramifications beyond business’s technological capabilities. Organizations will face new challenges in terms of skills, implementation and more. How can marketers prepare for change?
With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now?
YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mobile app. How can brands take advantage of the new social approach?
Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere near as big, powerful and rich as their entrenched competition, are finding success by revolutionizing the banking customer experience. Here are some of the ways they’re doing it.
