It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer ... read more
Email Marketing Optimization
Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create ... read more
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your ... read more
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog ... read more
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Optimize your email marketing program by testing its functionality with these strategies.