4 ways to make sure your email technology is mobile optimized
Just as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than ... read more
Email Marketing Optimization
How rich media can bring your emails to life
People digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can marketers take advantage of this by incorporating rich media into their email campaigns?
How artificial intelligence is changing email marketing
Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predictive personalization, here's a look at how AI is changing email marketing.
The 4 key metrics to a successful email
Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Which is why it's important to know exactly which metrics to base your email performance assessment off of.
4 strategic differences in writing emails for B2B vs B2C
Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether ... read more
How to craft an irresistible Call To Action
In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead magnet, or even make a purchase. Here's how you can make yours irresistible.
How to avoid the mid-email slump with better body copy
Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you don’t have good body copy to support them, all of that is for nothing.
How to write an email hook that keeps ‘em reading to the very end
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
The 5 rules of highly-opened email subject lines
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
5 tips for launching a successful localized email marketing strategy
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
