Email Marketing Optimization
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, ... read more
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it.
It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer ... read more
Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create ... read more
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your ... read more
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more
Ah, emojis, the pictorial representation of stuff in your subject lines. They’re cool, right? When they work, that is. Note: This blog ... read more