Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
Email Marketing Optimization
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best way to increase its effectiveness?
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you ... read more
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, ... read more
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it.