Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who ... read more
Email Marketing
Blending social and email for a better customer experience
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, ... read more
Which digital channel has the brightest future for business?
Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own ... read more
The free tool most email marketers don’t know about
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it.
How to be part of the elite 7% of marketers successfully implementing automation
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, ... read more
Five hard-hitting tips for boosting online conversion rates
The web doesn’t have a traffic problem, but it has a conversion problem.
How ‘Next Logical Product’ could trigger more email success
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usually "now."
Remarketing: wouldn’t they just come back anyway?
A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”
Email deliverability is on the decline: report
Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new report. Return ... read more
How to audaciously hit it off with consumers through email content
It’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer ... read more
