Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places.
Customers love order confirmation emails, as they serve as a verification, a reminder, but also a proof of their recent order. How ... read more
In advance of his upcoming session at ClickZ Live San Francisco this August, we caught up with Tim Clark, managing director of ... read more
Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create ... read more
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle their emails.
Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference.
Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things.
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your ... read more
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.