As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email.
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best way to increase its effectiveness?
Why creating a low effort experience is important in email marketing.
Email usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The ... read more
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you ... read more
Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more