Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

Email & Automation Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

3w ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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ChatGPT beyond the hype: How to use AI models for better email marketing

AI ChatGPT beyond the hype: How to use AI models for better email marketing

9m Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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The four common mistakes holding back your email success

Email Marketing The four common mistakes holding back your email success

1y Kath Pay

The four common mistakes holding back your email s...

It's time to move past ineffective practices that keep your email program from achieving your goals. Read More...

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Four reasons why email marketing is worth investing in now more than ever

Email Marketing Four reasons why email marketing is worth investing in now more than ever

1y Kath Pay

Four reasons why email marketing is worth investin...

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your b...

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Email marketing 2021-22: the glass is (at least) half full

Content & Experience Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Maropost: the secret to email personalization at scale

Personalization Maropost: the secret to email personalization at scale

3y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic

Content & Experience Why helpful marketing should outlast the pandemic

3y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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The top three secrets to increasing email open and click rates in 2021

Digital Marketing The top three secrets to increasing email open and click rates in 2021

3y Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’

Personalization Why email is critical for closing the personalization gap with ‘MADtech’

3y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

3y Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Key Insights: 2021 Strategic pearls on email and content marketing

People and skills Key Insights: 2021 Strategic pearls on email and content marketing

3y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

3y Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

3y Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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4 tips for making the most of your holiday email marketing strategy

Digital Marketing 4 tips for making the most of your holiday email marketing strategy

3y April Mullen

4 tips for making the most of your holiday email m...

SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on thr...

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Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Digital Marketing Can retailers have a successful holiday season without Black Friday? The short answer: Yes

3y Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

Digital Marketing Saying goodbye to data friction with MessageGears and personalized messages at scale

3y Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Email Marketing Tech Talk with Maropost: Cloud-based unified marketing automation platform

3y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

ROI Marketing Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

3y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more

Digital Marketing Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more

3y Kamaljeet Kalsi

Key insights: Content & experience tops martech, h...

Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and tech...

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Foolproof email hacks for stressed marketers

Digital Marketing Foolproof email hacks for stressed marketers

4y Danielle Gustafson

Foolproof email hacks for stressed marketers

Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read More...

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What does lead generation look like in 2020?

Lead generation What does lead generation look like in 2020?

4y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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JIGGY drives 69% of revenue with marketing automation

Case Study JIGGY drives 69% of revenue with marketing automation

4y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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Email marketing or marketing automation?

Digital Marketing Email marketing or marketing automation?

4y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

Digital Marketing Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

4y Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Digital Marketing Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

4y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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How COVID-19 is affecting notifications and ads in newsletters

Email Marketing How COVID-19 is affecting notifications and ads in newsletters

4y Barry Levine

How COVID-19 is affecting notifications and ads in...

We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...

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Email-focused personalization is top priority for marketers

Email Email-focused personalization is top priority for marketers

4y Barry Levine

Email-focused personalization is top priority for ...

New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...

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