How AI Meets New Bulk Email Compliance
AI

How AI Meets New Bulk Email Compliance

2m Priscilla Soedarpo

How AI Meets New Bulk Email Compliance

New regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates l...

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How to Choose the Right Email Marketing Platform for Your Business
Email

How to Choose the Right Email Marketing Platform for Your Business

3m ClickZ News Staff

How to Choose the Right Email Marketing Platform f...

Email marketing remains essential for businesses to nurture leads, enhance customer engagement, and boost sales, with numerous platforms offering dive...

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Subscription-based businesses: A guide to growth
Email Marketing

Subscription-based businesses: A guide to growth

3m ClickZ News Staff

Subscription-based businesses: A guide to growth

Subscription-based businesses are reshaping industries by offering ongoing value through regular fees, focusing on customer retention. This model bene...

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Unlocking the power of urgency, curiosity, and personalization in email marketing
Email Marketing

Unlocking the power of urgency, curiosity, and personalization in email mar...

3m ClickZ News Staff

Unlocking the power of urgency, curiosity, and per...

Unlock high email open rates. This guide explores urgency, curiosity, and personalization - the holy trinity of crafting captivating subject lines tha...

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy
Digital Marketing

Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign...

4m ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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ChatGPT beyond the hype: How to use AI models for better email marketing
AI

ChatGPT beyond the hype: How to use AI models for better email marketing

1y Kath Pay

ChatGPT beyond the hype: How to use AI models for ...

International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...

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The four common mistakes holding back your email success
Email Marketing

The four common mistakes holding back your email success

2y Kath Pay

The four common mistakes holding back your email s...

It's time to move past ineffective practices that keep your email program from achieving your goals. Read More...

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Four reasons why email marketing is worth investing in now more than ever
Email Marketing

Four reasons why email marketing is worth investing in now more than ever

2y Kath Pay

Four reasons why email marketing is worth investin...

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your b...

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Email marketing 2021-22: the glass is (at least) half full
Content

Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Maropost: the secret to email personalization at scale
Automation

Maropost: the secret to email personalization at scale

3y Maropost

Maropost: the secret to email personalization at s...

A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...

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Why helpful marketing should outlast the pandemic
Advanced Email Marketing

Why helpful marketing should outlast the pandemic

3y Kath Pay

Why helpful marketing should outlast the pandemic

International Bestselling Author, Kath Pay dissects the concept of helpful marketing and how this customer-centric approach has helped brands see posi...

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The top three secrets to increasing email open and click rates in 2021
Digital Marketing

The top three secrets to increasing email open and click rates in 2021

3y Norman Guadagno & Greg Bouton

The top three secrets to increasing email open and...

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’
Digital Marketing

Why email is critical for closing the personalization gap with ‘MADtech’

3y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Continuing trends & new opportunities: 5 predictions for email marketing
Digital Marketing

Continuing trends & new opportunities: 5 predictions for email marketing

3y Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Key Insights: 2021 Strategic pearls on email and content marketing
Actionable Analysis

Key Insights: 2021 Strategic pearls on email and content marketing

3y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences
Analytics

Tech Talk with Litmus: Crafting personalized and scalable email experiences

4y Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions
Digital Marketing

Email, SMS & push message marketing: Report shows increasing influence on c...

4y Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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4 tips for making the most of your holiday email marketing strategy
Digital Marketing

4 tips for making the most of your holiday email marketing strategy

4y April Mullen

4 tips for making the most of your holiday email m...

SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on thr...

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Can retailers have a successful holiday season without Black Friday? The short answer: Yes
Digital Marketing

Can retailers have a successful holiday season without Black Friday? The sh...

4y Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

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Saying goodbye to data friction with MessageGears and personalized messages at scale
AI & Automation

Saying goodbye to data friction with MessageGears and personalized messages...

4y Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform
Digital Transformation

Tech Talk with Maropost: Cloud-based unified marketing automation platform

4y Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization
Attribution

Tech Talk with Liveclicker: How the customer captivation platform amplifies...

4y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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Key insights: Content & experience tops martech, how brands can smash holiday sales with email, and more
Digital Marketing

Key insights: Content & experience tops martech, how brands can smash holid...

4y Kamaljeet Kalsi

Key insights: Content & experience tops martech, h...

Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and tech...

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Foolproof email hacks for stressed marketers
Digital Marketing

Foolproof email hacks for stressed marketers

4y Danielle Gustafson

Foolproof email hacks for stressed marketers

Danielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read More...

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What does lead generation look like in 2020?
Chatbots

What does lead generation look like in 2020?

4y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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JIGGY drives 69% of revenue with marketing automation
AI & Automation

JIGGY drives 69% of revenue with marketing automation

4y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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Email marketing or marketing automation?
Digital Marketing

Email marketing or marketing automation?

4y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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