As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations taking place in the field. Here's a handy round-up of each article in the series.
Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article covers everything from building an email template to post-campaign optimization. So what can these email marketing tools help with?
Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Which is why it's important to know exactly which metrics to base your email performance assessment off of.
In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations in email marketing have aided the rise of email newsletters, and how you can learn from these for your own newsletter efforts.
Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether ... read more
Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future.
In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead magnet, or even make a purchase. Here's how you can make yours irresistible.
Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you don’t have good body copy to support them, all of that is for nothing.
B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy?
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
Tom Puthiyamadam, Global Digital Leader at PricewaterhouseCoopers and ClickZ’s featured Digital Leader for October, discusses how to digitally transform your workforce, and how artificial intelligence can give human workers an innate superpower.
Paid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weaknesses of each to ensure their optimal use. How should advertisers plan for and execute their PPC competitor analyses?
Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online display and search engines, according to exclusive new research published today by ClickZ Intelligence.
Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts.
