Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Which is why it's important to know exactly which metrics to base your email performance assessment off of.
In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations in email marketing have aided the rise of email newsletters, and how you can learn from these for your own newsletter efforts.
Before you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether ... read more
Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future.
In its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead magnet, or even make a purchase. Here's how you can make yours irresistible.
Contrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you don’t have good body copy to support them, all of that is for nothing.
B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs consider when planning their marketing strategy?
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
The vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social networks came from somewhere – and those brands who were prescient enough to get in on the ground floor were able to reap the “early adopter” rewards.
For years, brands have used microsites, in many cases to great effect. But not all microsites deliver results. So what separates the effective microsites from the ineffective ones? Here are eight components of a successful microsite, together with brands who are putting them into action.
The internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But with a small group of mega-companies increasingly dominating the online landscape, is it time for regulators to step in? What would this mean for the marketing industry?
Growth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics platform to organize customer data and use it to optimize marketing messages.
