Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts.
How can quotes from the hit TV sitcom Friends resonate within the context of email marketing?
Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.
Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast?
How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.
Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.
Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers and increase conversions.
Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences.
The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more conversions than BAU messages.