Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things.
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve ... read more
No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your ... read more
Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more
We take a look at the ways Majestic Wine is implementing its multichannel retail strategy.