The X Factor of Excellent Email
Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

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It's Just Email, How Complicated Can It Be?
Email

It's Just Email, How Complicated Can It Be?

9y Kara Trivunovic

It's Just Email, How Complicated Can It Be?

Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...

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5 Conversion Optimization Tests to Try With Your Next Email Campaign
Email

5 Conversion Optimization Tests to Try With Your Next Email Campaign

9y ClickZ News Staff

5 Conversion Optimization Tests to Try With Your N...

Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimizat...

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3 Ways to Grow Your Opt-In Email List for Free
Email

3 Ways to Grow Your Opt-In Email List for Free

9y Jeanne Jennings

3 Ways to Grow Your Opt-In Email List for Free

Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list f...

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How Email Works, Part Four: Measurement and Tracking
Email

How Email Works, Part Four: Measurement and Tracking

9y Derek Harding

How Email Works, Part Four: Measurement and Tracki...

In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...

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When Good Shoppers Stray
B2C Email Marketing

When Good Shoppers Stray

9y Jim Davidson

When Good Shoppers Stray

Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies
Email

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

9y Simms Jenkins

2015’s Fastest-Growing and Most Valuable Email Mar...

In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...

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Email Marketing: The Best Is Yet To Be!
Email

Email Marketing: The Best Is Yet To Be!

9y Catherine Magoffin

Email Marketing: The Best Is Yet To Be!

Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...

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Freq Out! Not Optimizing for Frequency Can Cost You
Email

Freq Out! Not Optimizing for Frequency Can Cost You

9y Scott Roth

Freq Out! Not Optimizing for Frequency Can Cost Yo...

Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers a...

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Seizing Inbox Innovation Opportunities
Email

Seizing Inbox Innovation Opportunities

9y Catherine Magoffin

Seizing Inbox Innovation Opportunities

Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...

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Your Email Marketing May Impact Your Rankings
Email

Your Email Marketing May Impact Your Rankings

9y Dave Davies

Your Email Marketing May Impact Your Rankings

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...

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Who Is a Hot Surprise? Never Use Your Worst Photo!
Asia

Who Is a Hot Surprise? Never Use Your Worst Photo!

9y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer
B2C Email Marketing

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

9y Jeanniey Mullen

Keys to Strong Marketing Networking: It's Not Just...

Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...

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A Prime Example of the Effectiveness of Email
Email

A Prime Example of the Effectiveness of Email

9y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

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LinkedIn is Sending Less Email – Should You?
Email

LinkedIn is Sending Less Email – Should You?

9y Jeanne Jennings

LinkedIn is Sending Less Email – Should You?

LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...

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How Email Works, Part Three: Anatomy of an Email
Advanced Email Marketing

How Email Works, Part Three: Anatomy of an Email

9y Derek Harding

How Email Works, Part Three: Anatomy of an Email

In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...

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Back to the Future With Email
Asia

Back to the Future With Email

9y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

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Email Is Eating Mobile
Advanced Email Marketing

Email Is Eating Mobile

9y Dave Hendricks

Email Is Eating Mobile

With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...

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Instant Messaging to Overtake Email as Biggest Digital Communication Platform
Email

Instant Messaging to Overtake Email as Biggest Digital Communication Platfo...

9y Dan Worth

Instant Messaging to Overtake Email as Biggest Dig...

Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...

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The Four Keys to Power in Email
Email

The Four Keys to Power in Email

9y Jeanniey Mullen

The Four Keys to Power in Email

By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Read Mo...

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How Email Works: Part Two
Advanced Email Marketing

How Email Works: Part Two

9y Derek Harding

How Email Works: Part Two

In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...

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Millennials: The Shopping Cart Masters
B2C Email Marketing

Millennials: The Shopping Cart Masters

9y Jim Davidson

Millennials: The Shopping Cart Masters

Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...

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Connecting Firmly to the Cloud
Email

Connecting Firmly to the Cloud

9y Simms Jenkins

Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...

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Marketers Should Protect The Customer Journey
Email

Marketers Should Protect The Customer Journey

9y Scott Roth

Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one funda...

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Contextual Relevance Isn't Sexy, But It Is Necessary
Advanced Email Marketing

Contextual Relevance Isn't Sexy, But It Is Necessary

9y Dave Frankland

Contextual Relevance Isn't Sexy, But It Is Necessa...

While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...

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New Email Metric? Click-to-Smile
Email

New Email Metric? Click-to-Smile

9y Kara Trivunovic

New Email Metric? Click-to-Smile

While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship mark...

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4 Opportunities to Double Down on Data
Advanced Email Marketing

4 Opportunities to Double Down on Data

9y Catherine Magoffin

4 Opportunities to Double Down on Data

Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...

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