Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

2w Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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How to take your contact center to the next level

AI & Automation How to take your contact center to the next level

4w Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

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How to create a seamless interactive voice experience

Emerging Technology How to create a seamless interactive voice experience

1m Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

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Open banking: is this technology the future of finance?

Emerging Technology Open banking: is this technology the future of finance?

1m Daniel Tannenbaum

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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AI-powered chatbots deliver personalization at scale

AI & Automation AI-powered chatbots deliver personalization at scale

2m Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

2m Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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How AI is transforming coupon marketing campaigns?

AI & Automation How AI is transforming coupon marketing campaigns?

2m Evelyn Johnson

How AI is transforming coupon marketing campaigns?

This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read More...

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Does your website still matter in a mobile world?

Digital Marketing Does your website still matter in a mobile world?

3m Norman Guadagno

Does your website still matter in a mobile world?

Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

3m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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How to leverage AR in your digital marketing strategy

AR & VR How to leverage AR in your digital marketing strategy

3m Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

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A look at where marketing automation falls short

AI & Automation A look at where marketing automation falls short

3m Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

3m Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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How can AR contribute to business decision making

AR & VR How can AR contribute to business decision making

3m Yasmine Dehimi

How can AR contribute to business decision making

Business decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...

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Why the time is right for augmented reality (AR) in marketing

AR & VR Why the time is right for augmented reality (AR) in marketing

3m Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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How automation can enhance the retail experience in 2021 and beyond

AI & Automation How automation can enhance the retail experience in 2021 and beyond

3m Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Audio is the medium of the moment - so how can brands use it to connect?

Digital Marketing Audio is the medium of the moment - so how can brands use it to connect?

3m Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

3m Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Marketing in 2021: The impact of blockchain on CX

Blockchain Marketing in 2021: The impact of blockchain on CX

4m Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

AI & Automation Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

4m Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

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How AI is simplifying the complexities of media planning

AI & Automation How AI is simplifying the complexities of media planning

4m Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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How can technology help establish the ‘new’ workplace of tomorrow?

AI & Automation How can technology help establish the ‘new’ workplace of tomorrow?

4m Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Digital Marketing Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

4m Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Why now is the time for marketers to invest in multiple digital voices

Emerging Technology Why now is the time for marketers to invest in multiple digital voices

4m Matt Muldoon

Why now is the time for marketers to invest in mul...

Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is crit...

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Why open source in-app bidding solutions are the future of ad buying

Digital Advertising Why open source in-app bidding solutions are the future of ad buying

4m Erick Fang

Why open source in-app bidding solutions are the f...

Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...

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Why aren’t marketers using automation tools to personalize websites?

AI & Automation Why aren’t marketers using automation tools to personalize websites?

4m Tom Ryan

Why aren’t marketers using automation tools to per...

Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...

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How web-based AR can help retailers boost customer engagement and sales

AR & VR How web-based AR can help retailers boost customer engagement and sales

5m Patrick Johnson

How web-based AR can help retailers boost customer...

Rock Paper Reality's Co- Founder, Patrick Johnson highlights the benefits of web-based AR content experiences, specifically in the retail sector. Read...

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The rise of the automation powered agency

AI & Automation The rise of the automation powered agency

5m Jacqueline Dooley

The rise of the automation powered agency

The automated agency model incorporates a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. Read Mo...

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