Three trends to watch in 2022

Digital Leaders Three trends to watch in 2022

3w Nicola Mendelsohn CBE

Three trends to watch in 2022

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

AR & VR Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

2m Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

AI & Automation Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

5m Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content Email marketing 2021-22: the glass is (at least) half full

5m Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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A contingency plan for the inevitable cookie death

AI & Automation A contingency plan for the inevitable cookie death

6m Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Can we trust AI if we don't trust each other?

AI & Automation Can we trust AI if we don't trust each other?

6m Helen Yu

Can we trust AI if we don't trust each other?

Wall Street Journal Best Seller, Helen Yu shares reflections about the inner workings of AI, the causes for distrust, and the potential route organiza...

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Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

9m Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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If you want sellers to sell more, embrace AI

Acquisition If you want sellers to sell more, embrace AI

9m Kayleigh Halko

If you want sellers to sell more, embrace AI

Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

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Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

10m Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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How to take your contact center to the next level

AI & Automation How to take your contact center to the next level

10m Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

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How to create a seamless interactive voice experience

Disruptive MarTech How to create a seamless interactive voice experience

11m Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

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Open banking: is this technology the future of finance?

Disruptive MarTech Open banking: is this technology the future of finance?

11m Daniel Tannenbaum

Open banking: is this technology the future of fin...

Open banking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers and make a inform...

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AI-powered chatbots deliver personalization at scale

AI & Automation AI-powered chatbots deliver personalization at scale

11m Jacqueline Dooley

AI-powered chatbots deliver personalization at sca...

Conversational marketing platforms that utilize automated, personalized, real-time conversations are reshaping digital commerce Read More...

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How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

12m Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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How AI is transforming coupon marketing campaigns?

AI & Automation How AI is transforming coupon marketing campaigns?

12m Evelyn Johnson

How AI is transforming coupon marketing campaigns?

This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read More...

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Does your website still matter in a mobile world?

Digital Marketing Does your website still matter in a mobile world?

12m Norman Guadagno

Does your website still matter in a mobile world?

Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

1y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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How to leverage AR in your digital marketing strategy

AR & VR How to leverage AR in your digital marketing strategy

1y Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

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A look at where marketing automation falls short

AI & Automation A look at where marketing automation falls short

1y Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

1y Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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How can AR contribute to business decision making

AR & VR How can AR contribute to business decision making

1y Yasmine Dehimi

How can AR contribute to business decision making

Business decision making has traditionally relied on experienced managers and human input. Augmented Reality is beginning to allow organizations to le...

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Why the time is right for augmented reality (AR) in marketing

AR & VR Why the time is right for augmented reality (AR) in marketing

1y Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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How automation can enhance the retail experience in 2021 and beyond

AI & Automation How automation can enhance the retail experience in 2021 and beyond

1y Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Audio is the medium of the moment - so how can brands use it to connect?

Digital Marketing Audio is the medium of the moment - so how can brands use it to connect?

1y Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

AI & Automation Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

1y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Marketing in 2021: The impact of blockchain on CX

Blockchain Marketing in 2021: The impact of blockchain on CX

1y Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

AI & Automation Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

1y Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

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