Marketing in 2021: The impact of blockchain on CX

Blockchain Marketing in 2021: The impact of blockchain on CX

6m Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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Why football clubs must use emerging technology to keep in the game

AR & VR Why football clubs must use emerging technology to keep in the game

8m Steve Madincea

Why football clubs must use emerging technology to...

The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...

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New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020

Blockchain New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020

1y Barry Levine

New blockchain guide by IAB Tech Lab anticipates s...

The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...

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Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses

Blockchain Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses

2y Barry Levine

Deloitte unveils ‘Blockchain in a Box’ to demonstr...

“Blockchain is one of those technologies that the community can’t get its head around,” Deloitte's Linda Pawczuk told ClickZ, so the intention with "b...

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14 companies using blockchain in advertising in 2019

Blockchain 14 companies using blockchain in advertising in 2019

2y Donny Dvorin

14 companies using blockchain in advertising in 20...

Much of the discussion in blockchain is future-focused. Here are 14 companies working with blockchain in advertising that marketers can start using to...

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Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

Blockchain Facebook’s Libra: Concerns, interests, benefits, and experts' reactions

2y Tereza Litsa

Facebook’s Libra: Concerns, interests, benefits, a...

Everything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing

Blockchain Salesforce launches Blockchain platform for user-managed, authenticated document sharing

2y Barry Levine

Salesforce launches Blockchain platform for user-m...

On Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...

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What does blockchain mean for the diamond industry?

Blockchain What does blockchain mean for the diamond industry?

2y Mike O'Brien

What does blockchain mean for the diamond industry...

The diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...

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How blockchain helps companies keep their brand promise

Blockchain How blockchain helps companies keep their brand promise

2y Tatsiana Levdikova

How blockchain helps companies keep their brand pr...

Blockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...

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Blockchain for ad tech: an anti-fraud panacea or placebo?

Blockchain Blockchain for ad tech: an anti-fraud panacea or placebo?

3y Ivan Guzenko

Blockchain for ad tech: an anti-fraud panacea or p...

A lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...

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Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it

Blockchain Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it

3y Carlos Acevedo and Donny Dvorin

Online ad fraud in 2018 hit $19bn: How blockchain ...

The DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...

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Blockchain can give torrenting a much-needed makeover

Blockchain Blockchain can give torrenting a much-needed makeover

3y Jeremy Epstein

Blockchain can give torrenting a much-needed makeo...

Torrenting has a bad rep, but can use blockchain and tokenization to encourage a more responsible user base, rewarding users for contributions. Read M...

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Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

3y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Crypto ad-tech: Is the time right?

Blockchain Crypto ad-tech: Is the time right?

3y Jeremy Epstein

Crypto ad-tech: Is the time right?

In the latest post by Jeremy Epstein, he speaks about the macro environment and how it may become increasingly favorable to generate initial adoption...

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Blockchain opens door to smarter decentralized digital advertising

Blockchain Blockchain opens door to smarter decentralized digital advertising

3y Emie-Claude

Blockchain opens door to smarter decentralized dig...

Digital advertising is so pervasive because it is the easiest and most effective way that companies can monetize their content. Here we explore how bl...

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Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

Blockchain Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

3y Mike O'Brien

Blockchain 101: AdLedger, IBM and Salon Media team...

Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

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Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

Blockchain Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

3y Jeremy Epstein

Crypto marketing: What does the recent Google/Twit...

In the latest guest post from our resident Blockchain expert Jeremy Epstein, he gives his perspective on what the recent Google/Twitter Ban on crypto ...

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If you want to understand Blockchain, try to understand Switzerland

Blockchain If you want to understand Blockchain, try to understand Switzerland

3y Jeremy Epstein

If you want to understand Blockchain, try to under...

In our latest guest post from Jeremy Epstein, he takes a high-level view of Switzerland’s decentralized governance model, which gives us a sneak peek ...

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6 takeaways from the ClickZ Blockchain Marketing Forum

Blockchain 6 takeaways from the ClickZ Blockchain Marketing Forum

3y Sam Lawson

6 takeaways from the ClickZ Blockchain Marketing F...

On the morning of March 6, ClickZ hosted the ClickZ Blockchain Marketing Forum in New York, bringing together 80 senior marketers to discuss the impac...

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New Blockchain MarTech Landscape shows 400% growth in 6 months

Blockchain New Blockchain MarTech Landscape shows 400% growth in 6 months

3y Tereza Litsa

New Blockchain MarTech Landscape shows 400% growth...

In the last six months, there has been a  400% increase in the blockchain martech and adtech space. Here we look at the key growth areas and touch on ...

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How brands are leveraging the cryptocurrency hype

Blockchain How brands are leveraging the cryptocurrency hype

3y Tereza Litsa

How brands are leveraging the cryptocurrency hype

Many brands have decided to experiment with the use of cryptocurrencies, either as a digital currency or as part of a campaign. The initial reactions ...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Blockchain Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

3y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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5 blockchain, decentralized and crypto-asset predictions for 2018

Blockchain 5 blockchain, decentralized and crypto-asset predictions for 2018

3y Jeremy Epstein

5 blockchain, decentralized and crypto-asset predi...

Never Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Blockchain Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

4y Tim Flagg

Why CMOs need to understand the power of blockchai...

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

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The 4 skills required for crypto-marketing success

Blockchain The 4 skills required for crypto-marketing success

4y Jeremy Epstein

The 4 skills required for crypto-marketing success

Part four of our blockchain series is all about the skills crypto-marketers need to impact blockchain-based token economies: familiarity with technolo...

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Blockchain marketing: A look at the technology landscape and emerging players

Blockchain Blockchain marketing: A look at the technology landscape and emerging players

4y Jeremy Epstein

Blockchain marketing: A look at the technology lan...

In part three of our blockchain series, Never Stop Marketing CEO Jeremy Epstein takes a step back to look at the blockchain marketing technology lands...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust

Blockchain Blockchain: Reshaping advertising, removing fraud, rebuilding trust

4y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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