Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...
View articleThe majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...
View articleThe Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...
View article“Blockchain is one of those technologies that the community can’t get its head around,” Deloitte's Linda Pawczuk told ClickZ, so the intention with "b...
View articleMuch of the discussion in blockchain is future-focused. Here are 14 companies working with blockchain in advertising that marketers can start using to...
View articleEverything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...
View articleOn Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...
View articleThe diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. Read More...
View articleBlockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...
View articleA lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...
View articleThe DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...
View articleTorrenting has a bad rep, but can use blockchain and tokenization to encourage a more responsible user base, rewarding users for contributions. Read M...
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleIn the latest post by Jeremy Epstein, he speaks about the macro environment and how it may become increasingly favorable to generate initial adoption...
View articleDigital advertising is so pervasive because it is the easiest and most effective way that companies can monetize their content. Here we explore how bl...
View articleBlockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...
View articleIn the latest guest post from our resident Blockchain expert Jeremy Epstein, he gives his perspective on what the recent Google/Twitter Ban on crypto ...
View articleIn our latest guest post from Jeremy Epstein, he takes a high-level view of Switzerland’s decentralized governance model, which gives us a sneak peek ...
View articleOn the morning of March 6, ClickZ hosted the ClickZ Blockchain Marketing Forum in New York, bringing together 80 senior marketers to discuss the impac...
View articleIn the last six months, there has been a 400% increase in the blockchain martech and adtech space. Here we look at the key growth areas and touch on ...
View articleMany brands have decided to experiment with the use of cryptocurrencies, either as a digital currency or as part of a campaign. The initial reactions ...
View articleWe often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...
View articleNever Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...
View articleAs the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...
View articlePart four of our blockchain series is all about the skills crypto-marketers need to impact blockchain-based token economies: familiarity with technolo...
View articleIn part three of our blockchain series, Never Stop Marketing CEO Jeremy Epstein takes a step back to look at the blockchain marketing technology lands...
View articleIn part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...
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