Alexa, show me Tripadvisor's voice-activated marketing strategy

Case Study Alexa, show me Tripadvisor's voice-activated marketing strategy

4m Benjamin Broomfield

Alexa, show me Tripadvisor's voice-activated marke...

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

AI & Automation Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

1y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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How to take your contact center to the next level

AI & Automation How to take your contact center to the next level

2y Lee Baptiste

How to take your contact center to the next level

The pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...

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How to create a seamless interactive voice experience

Disruptive MarTech How to create a seamless interactive voice experience

2y Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

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Audio is the medium of the moment - so how can brands use it to connect?

Digital Marketing Audio is the medium of the moment - so how can brands use it to connect?

2y Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

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Why now is the time for marketers to invest in multiple digital voices

Disruptive MarTech Why now is the time for marketers to invest in multiple digital voices

2y Matt Muldoon

Why now is the time for marketers to invest in mul...

Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is crit...

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The power of voice can help marketing teams capitalize on content

AI & Automation The power of voice can help marketing teams capitalize on content

2y Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

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How COVID-19 is affecting AI-based technology

AI & Automation How COVID-19 is affecting AI-based technology

2y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

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Voice-enabled AI: Pioneering the contactless future

AI & Automation Voice-enabled AI: Pioneering the contactless future

2y Matt Muldoon

Voice-enabled AI: Pioneering the contactless futur...

Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...

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Understanding the role of voice in martech

Disruptive MarTech Understanding the role of voice in martech

2y Jacqueline Dooley

Understanding the role of voice in martech

We unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experie...

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What does lead generation look like in 2020?

Chatbots What does lead generation look like in 2020?

2y Clate Mask

What does lead generation look like in 2020?

Clate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...

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How marketers can capitalize on the rise of voice technology

Disruptive MarTech How marketers can capitalize on the rise of voice technology

2y Niclas Bergstrom

How marketers can capitalize on the rise of voice ...

Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Rea...

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SuperBowl ads reveal our ever-evolving relationship with AI

AI & Automation SuperBowl ads reveal our ever-evolving relationship with AI

3y Eric Turkington

SuperBowl ads reveal our ever-evolving relationshi...

RAIN's Eric Turkington, discusses how this year’s Super Bowl ads showcase the increasing adoption of voice tech from consumers, and the core themes to...

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Promises and pitfalls of voice technology in marketing

Disruptive MarTech Promises and pitfalls of voice technology in marketing

3y Yulia Ryzhikh

Promises and pitfalls of voice technology in marke...

CMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the ind...

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Voice interaction use depends on how old you are, says new report

Disruptive MarTech Voice interaction use depends on how old you are, says new report

3y Barry Levine

Voice interaction use depends on how old you are, ...

64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...

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The rise of Spotify as an advertising channel

Emerging Technology The rise of Spotify as an advertising channel

3y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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Voice technology: Why Adobe says marketers should focus on user design

Design Voice technology: Why Adobe says marketers should focus on user design

3y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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Creating a voice search experience for your brand

Voice Creating a voice search experience for your brand

4y Emily Alford

Creating a voice search experience for your brand

Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...

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Research: 26% of US adults own a smart speaker as of January 2019

Voice Research: 26% of US adults own a smart speaker as of January 2019

4y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

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Voice commerce 2019: Will this be the year it catches up to voice search?

Voice Voice commerce 2019: Will this be the year it catches up to voice search?

4y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Voice engine optimization: It's easier than you realize

Search Voice engine optimization: It's easier than you realize

4y Emily Alford

Voice engine optimization: It's easier than you re...

More customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...

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Your customers are already using voice search. Is your business ready?

Voice Your customers are already using voice search. Is your business ready?

4y Emily Alford

Your customers are already using voice search. Is ...

Most marketers are still scrambling to build a voice search optimization strategy. Here is insider advice from our recent webinar for doing it best. R...

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