Data and digital strategy for Europe: EU's data regulation guide

Data regulations Data and digital strategy for Europe: EU's data regulation guide

2y Charlie Braithwaite

Data and digital strategy for Europe: EU's data re...

As the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...

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Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

Digital Leaders Q&A with SAP's Global Chief Marketing Officer Alicia Tillman

2y Mahir Prasad

Q&A with SAP's Global Chief Marketing Officer Alic...

We spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...

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Mobile Reader Survey: Voting Now Open!

Events Mobile Reader Survey: Voting Now Open!

5y Sam Lawson

Mobile Reader Survey: Voting Now Open!

With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...

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CMOs and CIOs need to be more aligned – new research

Headline News CMOs and CIOs need to be more aligned – new research

5y Linus Gregoriadis

CMOs and CIOs need to be more aligned – new resear...

Marketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...

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Why Tencent's deals with Publicis and WPP are good for global advertisers

Agency Spotlight Why Tencent's deals with Publicis and WPP are good for global advertisers

5y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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Why aren’t marketers investing more in programmatic branding?

Headline News Why aren’t marketers investing more in programmatic branding?

5y Leonie Mercedes

Why aren’t marketers investing more in programmati...

Although marketers are enjoying the benefits of programmatic branding, including its increased efficiency and reduced overall advertising costs, why a...

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What Facebook's F8 messenger announcement means for marketing and customer service

Automation What Facebook's F8 messenger announcement means for marketing and customer service

6y Matt Owen

What Facebook's F8 messenger announcement means fo...

It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch a raft...

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Spotlight on Cindy Gustafson: how brands can become more adaptive

Acquisition Spotlight on Cindy Gustafson: how brands can become more adaptive

6y Yuyu Chen

Spotlight on Cindy Gustafson: how brands can becom...

Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...

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The digital download: Yahoo axes various content channels and more

Content The digital download: Yahoo axes various content channels and more

6y Yuyu Chen

The digital download: Yahoo axes various content c...

News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

Headline News The digital download: YouTube ads go real-time, while Facebook woos publishers

6y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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The digital download: Periscope in your Tweets and apps in your Uber

Headline News The digital download: Periscope in your Tweets and apps in your Uber

6y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Does innovation start in the marketing department?

Headline News Does innovation start in the marketing department?

6y Lucinda Beeman

Does innovation start in the marketing department?

Here Mark Zawacki of 560 Labs explores the vital role marketers can play in the rise of truly innovative brands. Read More...

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What does the ideal shopping cart page look like?

Ecommerce What does the ideal shopping cart page look like?

6y Graham Charlton

What does the ideal shopping cart page look like?

The shopping cart, or basket, page is a gateway between (more often than not) the product page and the checkout process. In this post I’ll look ...

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Youth marketing: social media ad funding tops last year

Headline News Youth marketing: social media ad funding tops last year

6y Guest Writer

Youth marketing: social media ad funding tops last...

With Facebook proving it’s possible to generate huge revenues from carefully targeting its audiences there are now plenty of startups crafting campaig...

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Five of the best ecommerce infographics from 2015

Headline News Five of the best ecommerce infographics from 2015

6y Graham Charlton

Five of the best ecommerce infographics from 2015

I’ve rounded up some of the best ecommerce infographics I’ve seen recently, covering topics such as testing and optimisation, returns rate...

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What does your typical online customer look like? (Infographic)

Headline News What does your typical online customer look like? (Infographic)

6y Lucinda Beeman

What does your typical online customer look like? ...

In this infographic the data specialists at Quantcast use data from more than 100 global credit card campaigns to gain a deeper understanding of the o...

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The marketing strategy that was working in 2013? You’re going to have to change it

Headline News The marketing strategy that was working in 2013? You’re going to have to change it

6y Leonie Mercedes

The marketing strategy that was working in 2013? Y...

How can marketers continue to make an impression with a new sophisticated online audience? According to mobile workplace solutions provider Citrix, re...

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People like cute animals: 10 of 2015's most shared ads

Headline News People like cute animals: 10 of 2015's most shared ads

6y Leighann Morris

People like cute animals: 10 of 2015's most shared...

As ever, the internet does not disappoint. The most shared ads of 2015 - of course - feature cute animals, according to data from Unruly. Read More...

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8 steps to a highly effective holiday marketing campaign

Headline News 8 steps to a highly effective holiday marketing campaign

6y Lucinda Beeman

8 steps to a highly effective holiday marketing ca...

From Black Friday through to New Year’s Eve, the holidays are big business for B2C retailers. But as holiday shoppers prepare to swarm the shops, how ...

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Asda's third party click and collect: a good idea?

Headline News Asda's third party click and collect: a good idea?

6y Graham Charlton

Asda's third party click and collect: a good idea?

Asda this week announced that it would be introducing an new click and collect service, called ToYou. The difference with this collect in store servic...

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How can marketers stay consistent across channels?

Headline News How can marketers stay consistent across channels?

6y Lucinda Beeman

How can marketers stay consistent across channels?

Social media, email, content, the company blog — with more marketing channels springing up constantly, how can central and local marketing teams stay ...

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10 tips for perfect online body language

Headline News 10 tips for perfect online body language

6y Lucinda Beeman

10 tips for perfect online body language

Hosting a webinar anytime soon? These 10 tips will help you win your audience over before you say a word. Read More...

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An interview with my mum about the John Lewis Christmas ad

Headline News An interview with my mum about the John Lewis Christmas ad

6y Christopher Ratcliff

An interview with my mum about the John Lewis Chri...

Rather than talk to an expert on advertising or waffle on incoherently myself, I thought I’d give my mum a call. The following conversation touches on...

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Which mobile fashion retail app has the best UX?

Headline News Which mobile fashion retail app has the best UX?

6y Leighann Morris

Which mobile fashion retail app has the best UX?

Mobile commerce apps are constantly evolving to cater to increasing consumer demand and simplify user journeys - and we're here to inform you which br...

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Unpicking the irony of Amazon opening its first retail store

Headline News Unpicking the irony of Amazon opening its first retail store

6y Christopher Ratcliff

Unpicking the irony of Amazon opening its first re...

Oh Amazon, is there anything you won’t do? If you thought the answer to this question was “open a physical retail store and dance on the graves of the...

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Free event: Winning hearts, minds and customers in a regulated world

Headline News Free event: Winning hearts, minds and customers in a regulated world

6y Lucinda Beeman

Free event: Winning hearts, minds and customers in...

Join North Plains and Elateral for a complimentary breakfast seminar on Wednesday 2 December, where leading food and beverage brands will share the ma...

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What does an effective marketing email look like?

Headline News What does an effective marketing email look like?

6y Lucinda Beeman

What does an effective marketing email look like?

Marketers have all kinds of tools at their fingertips, but email marketing remains one of the most powerful. Here we unpick how to write and send a gr...

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