With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now open for voting!
Marketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed ... read more
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
Although marketers are enjoying the benefits of programmatic branding, including its increased efficiency and reduced overall advertising costs, why are they sometimes hesitant to invest more in the area?
It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual ... read more
Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of the culture.
News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middleton’s role of Huffington Post guest editor.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program.
Here Mark Zawacki of 560 Labs explores the vital role marketers can play in the rise of truly innovative brands.