Mastering voice search optimization: Talk like a local, rank like a pro

Voice search Mastering voice search optimization: Talk like a local, rank like a pro

7d ClickZ News Staff

Mastering voice search optimization: Talk like a l...

Forget typing, voice search is booming. Businesses need Voice Search Optimization (VSO) to rank for conversational queries and secure top spots in sea...

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Marketing makeover: Blockchain's disruptive power

Blockchain Marketing makeover: Blockchain's disruptive power

2w ClickZ News Staff

Marketing makeover: Blockchain's disruptive power

Blockchain revolutionizes marketing! It builds trust with secure data & cuts costs. Targeted campaigns & deeper connections - the future of marketing ...

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Unlocking the power of real-time engagement: A comprehensive guide to live streaming success

Video Marketing Unlocking the power of real-time engagement: A comprehensive guide to live streaming success

2w ClickZ News Staff

Unlocking the power of real-time engagement: A com...

Live streaming content has become a key digital marketing tool, offering real-time engagement and fostering brand loyalty. Best practices include inte...

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Are human-penned ads still better than AI?

AI Are human-penned ads still better than AI?

4w ClickZ News Staff

Are human-penned ads still better than AI?

As AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...

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Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

Customer experience Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

1m Rachael King

Admiral Selects Google Cloud to Accelerate Innovat...

The partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...

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From home to out-of-home, understanding the evolution of voice usage

Voice search From home to out-of-home, understanding the evolution of voice usage

8m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Voice search consumer trends: D2C brands, are you listening?

Voice search Voice search consumer trends: D2C brands, are you listening?

8m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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Future of marketing: will generative AI mean everything or nothing?

Artificial intelligence Future of marketing: will generative AI mean everything or nothing?

9m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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Confront the fear and embrace the power of control of AI

AI Confront the fear and embrace the power of control of AI

9m Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

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Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

1y Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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How brands should navigate their presence on Twitter in 2023

Industry Developments How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS

Digital Marketing Unveiling Meta's contribution to top-of-funnel relative ROAS

1y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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The age of the prompt: Brand drivers wanted

AI The age of the prompt: Brand drivers wanted

1y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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Why mobile friendly websites are more important than ever

Tools & Technology Why mobile friendly websites are more important than ever

1y David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences

Innovation How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences

1y Benjamin Broomfield

How a Walgreens Boots Alliance digital incubator i...

"With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be ove...

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Alexa, show me Tripadvisor's voice-activated marketing strategy

Voice Alexa, show me Tripadvisor's voice-activated marketing strategy

2y Benjamin Broomfield

Alexa, show me Tripadvisor's voice-activated marke...

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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Four ways to predict (and prevent) a reputation crisis

Digital Marketing Four ways to predict (and prevent) a reputation crisis

2y Ann Smarty

Four ways to predict (and prevent) a reputation cr...

Techniques to effectively handle and probably even come out as a winner Read More...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

Case Study 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

2y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Case Study From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Branding in the Metaverse: How to find success on Roblox

Emerging technology Branding in the Metaverse: How to find success on Roblox

2y Charles Gabriel

Branding in the Metaverse: How to find success on ...

As the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...

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The power of audio branding with Uli Reese, Global CMO at amp

Digital Asset Management (DAM) The power of audio branding with Uli Reese, Global CMO at amp

2y Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Why Wordle is winning

Social & Community Why Wordle is winning

2y Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

2y Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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ClickZ's 5 most popular articles of 2021

Trends ClickZ's 5 most popular articles of 2021

2y Elizabeth Roscoe

ClickZ's 5 most popular articles of 2021

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...

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Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

Augmented reality Augmented Reality ‘Cheetle’ Detector: Frito-Lay and Cheetos Super Bowl campaign turns to (orange) dust

2y Elizabeth Roscoe

Augmented Reality ‘Cheetle’ Detector: Frito-Lay an...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

Case Study Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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