Proven Strategies for Scaling Your Brand with Fospha's Latest Insights
Case Study

Proven Strategies for Scaling Your Brand with Fospha's Latest Insights

2w Fospha Team

Proven Strategies for Scaling Your Brand with Fosp...

If you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...

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5 Things to Consider Before Implementing Generative AI in Your Marketing Team
AI

5 Things to Consider Before Implementing Generative AI in Your Marketing Te...

3w Priscilla Soedarpo

5 Things to Consider Before Implementing Generativ...

Generative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...

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The Role of Marketers in Determining Pricing Power
Brand utility

The Role of Marketers in Determining Pricing Power

3w Priscilla Soedarpo

The Role of Marketers in Determining Pricing Power

Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand...

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An Introduction to SMS Marketing
Mobile

An Introduction to SMS Marketing

1m ClickZ

An Introduction to SMS Marketing

Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business mi...

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The AI Revolution in Cold Calling
Artificial intelligence

The AI Revolution in Cold Calling

2m Priscilla Soedarpo

The AI Revolution in Cold Calling

AI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentiall...

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AI-Generated Content Labeling in Social Media: What this Means for Marketers
AI & Automation

AI-Generated Content Labeling in Social Media: What this Means for Marketer...

2m ClickZ News Staff

AI-Generated Content Labeling in Social Media: Wha...

New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...

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TikTok Challenges Instagram's Reign with the Launch of TikTok Photos
Customer Marketing

TikTok Challenges Instagram's Reign with the Launch of TikTok Photos

2m ClickZ News Staff

TikTok Challenges Instagram's Reign with the Launc...

In the dynamic arena of social media, TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing, ...

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Cision and Reddit Forge Expanded Partnership
Case Study

Cision and Reddit Forge Expanded Partnership

2m ClickZ News Staff

Cision and Reddit Forge Expanded Partnership

Cision, a global leader in consumer and media intelligence solutions, and Reddit, an online community hub, have announced an expanded partnership to h...

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Uniqlo's partnership with Wunderkind drives revenue to new heights
Digital Marketing

Uniqlo's partnership with Wunderkind drives revenue to new heights

2m ClickZ News Staff

Uniqlo's partnership with Wunderkind drives revenu...

Uniqlo experienced a 9.4-fold increase in revenue from triggered email campaigns, a direct result of leveraging Wunderkind's Identity Network and Cata...

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Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

3m ClickZ News Staff

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

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Mastering voice search optimization: Talk like a local, rank like a pro
Search Marketing

Mastering voice search optimization: Talk like a local, rank like a pro

3m ClickZ News Staff

Mastering voice search optimization: Talk like a l...

Forget typing, voice search is booming. Businesses need Voice Search Optimization (VSO) to rank for conversational queries and secure top spots in sea...

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Marketing makeover: Blockchain's disruptive power
Blockchain

Marketing makeover: Blockchain's disruptive power

3m ClickZ News Staff

Marketing makeover: Blockchain's disruptive power

Blockchain revolutionizes marketing! It builds trust with secure data & cuts costs. Targeted campaigns & deeper connections - the future of marketing ...

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Unlocking the power of real-time engagement: A comprehensive guide to live streaming success
Social media

Unlocking the power of real-time engagement: A comprehensive guide to live ...

3m ClickZ News Staff

Unlocking the power of real-time engagement: A com...

Live streaming content has become a key digital marketing tool, offering real-time engagement and fostering brand loyalty. Best practices include inte...

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Are human-penned ads still better than AI?
AI

Are human-penned ads still better than AI?

4m ClickZ News Staff

Are human-penned ads still better than AI?

As AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...

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Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences
Content & Experience

Admiral Selects Google Cloud to Accelerate Innovative Customer Experiences

4m Rachael King

Admiral Selects Google Cloud to Accelerate Innovat...

The partnership will accelerate Admiral's transformation change strategy, promising superior customer experiences. Google Cloud’s data analytics capab...

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From home to out-of-home, understanding the evolution of voice usage
Marketing Technology

From home to out-of-home, understanding the evolution of voice usage

11m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Voice search consumer trends: D2C brands, are you listening?
Artificial intelligence

Voice search consumer trends: D2C brands, are you listening?

11m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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Future of marketing: will generative AI mean everything or nothing?
Artificial intelligence

Future of marketing: will generative AI mean everything or nothing?

12m Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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Confront the fear and embrace the power of control of AI
AI

Confront the fear and embrace the power of control of AI

1y Peter Prodromou

Confront the fear and embrace the power of control...

It doesn’t kill us – it makes us stronger Read More...

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Dispelling myths and understanding realities of social impressions measurement
322023

Dispelling myths and understanding realities of social impressions measurem...

1y Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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How brands should navigate their presence on Twitter in 2023
Industry Developments

How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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Unveiling Meta's contribution to top-of-funnel relative ROAS
322023

Unveiling Meta's contribution to top-of-funnel relative ROAS

1y Jamie Bolton

Unveiling Meta's contribution to top-of-funnel rel...

According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

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The age of the prompt: Brand drivers wanted
AI

The age of the prompt: Brand drivers wanted

1y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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Why mobile friendly websites are more important than ever
Innovation

Why mobile friendly websites are more important than ever

1y David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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How a Walgreens Boots Alliance digital incubator is innovating personalized customer experiences
Innovation

How a Walgreens Boots Alliance digital incubator is innovating personalized...

2y Benjamin Broomfield

How a Walgreens Boots Alliance digital incubator i...

"With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be ove...

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Alexa, show me Tripadvisor's voice-activated marketing strategy
Case Study

Alexa, show me Tripadvisor's voice-activated marketing strategy

2y Benjamin Broomfield

Alexa, show me Tripadvisor's voice-activated marke...

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with a...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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