How AI can help marketers be more human

AI & Automation How AI can help marketers be more human

3y Kevin Lindsay

How AI can help marketers be more human

This guest post comes from Kevin Lindsay, Director, Product Marketing and Strategy of Digital Experience, Adobe.  In an experience-driven era, digi...

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How AI in email marketing generated millions in revenue for these brands

AI & Automation How AI in email marketing generated millions in revenue for these brands

3y Emily Alford

How AI in email marketing generated millions in re...

Recent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...

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Bots, chatbots, robots, AI! Here’s why knowing the difference could set your company apart

AI & Automation Bots, chatbots, robots, AI! Here’s why knowing the difference could set your company apart

3y Emily Alford

Bots, chatbots, robots, AI! Here’s why knowing the...

Bots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...

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How AI could make A/B testing a thing of the past

AI & Automation How AI could make A/B testing a thing of the past

3y Emily Alford

How AI could make A/B testing a thing of the past

Traditionally, building effective ad creative has involved a lot of human guesswork, but AI technology is on the cutting edge of offering audiences ad...

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In the age of AI, do consumers still care about privacy?

AI & Automation In the age of AI, do consumers still care about privacy?

3y Emily Alford

In the age of AI, do consumers still care about pr...

Artificial intelligence is arguably the most exciting concept in the MarTech industry. However, brands must be hypersensitive to concerns around both ...

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Here's how AI is set to transform the digital marketing landscape

AI & Automation Here's how AI is set to transform the digital marketing landscape

3y Jonathan Brown

Here's how AI is set to transform the digital mark...

Artificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice

AI & Automation Alexa, what's for dinner?: Why Campbell's is doubling down on voice

3y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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5 ways AI will change how IT uses chatbots

AI & Automation 5 ways AI will change how IT uses chatbots

3y Andy Pearl

5 ways AI will change how IT uses chatbots

Artificial Intelligence technology helps to improve enterprise workflows and IT practices. Today, chatbot and linguistic engineers have created algori...

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5 ways AI is changing the tech industry

AI & Automation 5 ways AI is changing the tech industry

3y Valentine Ferrari

5 ways AI is changing the tech industry

Here we are looking at 5 different ways Artificial Intelligence is transforming the industry. Ranging from AI’s influence on customer support to the I...

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Here’s how AI is revolutionizing ecommerce

AI & Automation Here’s how AI is revolutionizing ecommerce

3y Emily Alford

Here’s how AI is revolutionizing ecommerce

As ecommerce brands struggle to provide increasingly personalized experiences for customers across devices, artificial intelligence is revolutionizing...

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The robots probably aren’t coming for your job, but AI is the future of content marketing

AI & Automation The robots probably aren’t coming for your job, but AI is the future of content marketing

4y Emily Alford

The robots probably aren’t coming for your job, bu...

Artificial Intelligence has revolutionized the ways we use data to target audiences and generate ideas for content. The future of AI means using techn...

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How is AI being used in Marketing Technology

AI & Automation How is AI being used in Marketing Technology

4y Nico Bibb

How is AI being used in Marketing Technology

“What’s all this about AI taking the world by storm? Is it hype or is it true innovation?” These are probably some of the questions you’ve been asking...

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A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

AI & Automation A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

4y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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5 ways to optimize your email outreach with AI

AI & Automation 5 ways to optimize your email outreach with AI

4y Michael Quoc, CEO, ZipfWorks

5 ways to optimize your email outreach with AI

AI is permeating every part of the marketing mix, and email outreach is no exception. AI will allow marketers to automate ideal outreach times, and sh...

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What's your Alexa strategy?: Smart speakers and their role in the customer journey

AI & Automation What's your Alexa strategy?: Smart speakers and their role in the customer journey

4y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

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8 ways AI can enhance your marketing strategy today

AI & Automation 8 ways AI can enhance your marketing strategy today

4y dinesh

8 ways AI can enhance your marketing strategy toda...

With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...

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Making AI less ‘Human’ and more useful

AI & Automation Making AI less ‘Human’ and more useful

4y Rahul Agaskar

Making AI less ‘Human’ and more useful

Technologists made screens the nexus of communication but created a boundless source of distraction and temptation. Sensory design and AI promise to f...

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Can artificial intelligence create content as well as a human?

AI & Automation Can artificial intelligence create content as well as a human?

4y Mike O'Brien

Can artificial intelligence create content as well...

A couple of weeks ago we received an email from a company that uses artificial intelligence to create content. 'You choose the topic and length, and o...

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Interview: How KOMPAS is using AI to improve city exploration

AI & Automation Interview: How KOMPAS is using AI to improve city exploration

4y Clark Boyd

Interview: How KOMPAS is using AI to improve city ...

The artificial intelligence (AI) revolution is well underway, but we are still just scratching the surface of what this technology can do. The potenti...

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Marketing in the moment: Engaging with modern consumers

AI & Automation Marketing in the moment: Engaging with modern consumers

4y Clark Boyd

Marketing in the moment: Engaging with modern cons...

Digital marketing brings more opportunities than ever before for brands to communicate with their audience. However, with the average attention span a...

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How 4 travel brands are using AI for a better experience

AI & Automation How 4 travel brands are using AI for a better experience

4y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

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Machine learning and choice paralysis: How Netflix personalizes title images

AI & Automation Machine learning and choice paralysis: How Netflix personalizes title images

4y Mike O'Brien

Machine learning and choice paralysis: How Netflix...

A sophisticated recommendation engine has been a crucial part of Netflix's success. Using machine-learning algorithms, Netflix personalizes everything...

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How Planet Fitness plans to gain a competitive advantage with AI

AI & Automation How Planet Fitness plans to gain a competitive advantage with AI

4y Mike O'Brien

How Planet Fitness plans to gain a competitive adv...

When people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...

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Looking beyond chatbots: How NASA uses AI to search for life outside Earth

AI & Automation Looking beyond chatbots: How NASA uses AI to search for life outside Earth

4y Mike O'Brien

Looking beyond chatbots: How NASA uses AI to searc...

Many brands are starting to experiment with artificial intelligence, but NASA has been on board for years. Looking forward, the space agency plans to ...

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[Report] How artificial intelligence can enhance retail marketing

AI & Automation [Report] How artificial intelligence can enhance retail marketing

4y Al Roberts

[Report] How artificial intelligence can enhance r...

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...

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AI Scientist: A lucrative role with a shortage of candidates

AI & Automation AI Scientist: A lucrative role with a shortage of candidates

4y Clark Boyd

AI Scientist: A lucrative role with a shortage of ...

With US companies prepared to spend over $1 billion to recruit AI scientists, why is there a shortage of supply, and how can businesses plug this gap?...

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Five ad tech upstarts to keep an eye on

AI & Automation Five ad tech upstarts to keep an eye on

4y Al Roberts

Five ad tech upstarts to keep an eye on

Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...

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