An Introduction to SMS Marketing
Mobile

An Introduction to SMS Marketing

2m ClickZ

An Introduction to SMS Marketing

Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business mi...

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Why mobile friendly websites are more important than ever
Innovation

Why mobile friendly websites are more important than ever

1y David Soffer

Why mobile friendly websites are more important th...

As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read...

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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’
AI & Automation

Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’

3y Kamaljeet Kalsi

Nestlé USA drives consumer engagement with cookie ...

How a non-cookie-cutter strategy optimized CX and won the brand a historic average session length Read More...

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Email marketing 2021-22: the glass is (at least) half full
Content

Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

3y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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Does your website still matter in a mobile world?
Digital Marketing

Does your website still matter in a mobile world?

3y Norman Guadagno

Does your website still matter in a mobile world?

Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions
Digital Marketing

Email, SMS & push message marketing: Report shows increasing influence on c...

4y Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Why open source in-app bidding solutions are the future of ad buying
Digital Advertising

Why open source in-app bidding solutions are the future of ad buying

4y Erick Fang

Why open source in-app bidding solutions are the f...

Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...

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How IDFA opt-in will change the way we advertise in apps
Data insights

How IDFA opt-in will change the way we advertise in apps

4y Yaroslav Kholod

How IDFA opt-in will change the way we advertise i...

With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...

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Update your mobile ad strategy to stop losing money on ad fraud
Digital Advertising

Update your mobile ad strategy to stop losing money on ad fraud

4y Boris Pfeiffer

Update your mobile ad strategy to stop losing mone...

How to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...

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5G-powered future of OTT entertainment and advertising: What is on the horizon?
Digital Advertising

5G-powered future of OTT entertainment and advertising: What is on the hori...

4y Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

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The 4 essential elements of effective in-app advertising
Digital Advertising

The 4 essential elements of effective in-app advertising

4y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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A step back: IDFA’s impact on the advertising ecosystem
Digital Advertising

A step back: IDFA’s impact on the advertising ecosystem

4y Lomit Patel

A step back: IDFA’s impact on the advertising ecos...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertisin...

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In a stay-at-home world, mobile marketing matters. Here’s why...
Digital Marketing

In a stay-at-home world, mobile marketing matters. Here’s why...

4y Norman Guadagno

In a stay-at-home world, mobile marketing matters....

Norman Guadagno, CMO of Acoustic, details why mobile marketing should be an integral component of a brands' marketing automation efforts. Read More...

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences
Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experience...

4y Jim Yu

Optimizing ecommerce & mobile for in-the-moment ho...

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecom...

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A comprehensive guide to understanding web push notifications
Digital Marketing

A comprehensive guide to understanding web push notifications

4y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected
Digital Advertising

Key Insights: Mobile ads “the hotspot”, advertising growth projections, and...

4y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
Digital Marketing

Good news for user acquisition: Consumers are still spending money on mobil...

4y Liz Waldeck-Pinckert

Good news for user acquisition: Consumers are stil...

Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...

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Advertising with a made-for-mobile mindset
Digital Advertising

Advertising with a made-for-mobile mindset

4y Karina Klimenko

Advertising with a made-for-mobile mindset

MGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience...

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7 ways marketers can use SMS to increase revenue and customer engagement
Digital Marketing

7 ways marketers can use SMS to increase revenue and customer engagement

4y Jacqueline Dooley

7 ways marketers can use SMS to increase revenue a...

Acoustic’s webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement....

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Simplifying location-based marketing and how to sell it
Emerging Technology

Simplifying location-based marketing and how to sell it

4y Luke Richards

Simplifying location-based marketing and how to se...

Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Revea...

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How marketers should prepare for 5G
Emerging Technology

How marketers should prepare for 5G

4y Tom Treanor

How marketers should prepare for 5G

Arm Treasure Data’s Global Head of Marketing Tom Treanor shares steps marketers should be doing now to prepare for 5G. Read More...

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Tapjoy offers new guide to offerwalls
Digital Advertising

Tapjoy offers new guide to offerwalls

4y Barry Levine

Tapjoy offers new guide to offerwalls

Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of vir...

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Story ads are creating new opportunities for advertisers – but what makes a good story?
Digital Advertising

Story ads are creating new opportunities for advertisers – but what makes a...

4y Robert Rothschild

Story ads are creating new opportunities for adver...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...

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Smartphones are enabling new kinds of experiential marketing
Emerging Technology

Smartphones are enabling new kinds of experiential marketing

4y Barry Levine

Smartphones are enabling new kinds of experiential...

Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...

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Why you need an SMS chatbot right now: Six strategic best practices
AI & Automation

Why you need an SMS chatbot right now: Six strategic best practices

4y Hillary Black

Why you need an SMS chatbot right now: Six strateg...

Head of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...

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Consumers will share location data if it’s clear why and they have control
Analytics

Consumers will share location data if it’s clear why and they have control

4y Barry Levine

Consumers will share location data if it’s clear w...

New report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. Re...

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