5 leading providers of enterprise marketing automation solutions

AI & Automation 5 leading providers of enterprise marketing automation solutions

1y Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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The content crisis: What it is and how to solve it

Content The content crisis: What it is and how to solve it

1y Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

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Automation can free humans up to do human things

AI & Automation Automation can free humans up to do human things

1y Norman Guadagno

Automation can free humans up to do human things

Acoustic CMO Norman Guadagno looks at the best ways of incorporating automation into your tech stack and its benefits to marketers. Read More...

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Why CRM and automation platforms go hand in hand

AI & Automation Why CRM and automation platforms go hand in hand

1y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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Future of B2B marketing: Are you heading in the right direction?

B2B Future of B2B marketing: Are you heading in the right direction?

1y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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How to choose marketing automation software

AI & Automation How to choose marketing automation software

1y Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

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What the Stackie Awards can teach us about the perfect martech stack

Disruptive MarTech What the Stackie Awards can teach us about the perfect martech stack

1y Jacqueline Dooley

What the Stackie Awards can teach us about the per...

We glean some key insights from the 48 entries to the 2019 Stackie Awards, an annual contest that challenges companies to visualize their martech stac...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Attribution Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

1y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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The 4 essential elements of effective in-app advertising

Digital Advertising The 4 essential elements of effective in-app advertising

1y Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

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Understand consumers: The link between neuroscience and marketing strategy

Analytics Understand consumers: The link between neuroscience and marketing strategy

1y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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How COVID-19 is affecting AI-based technology

AI & Automation How COVID-19 is affecting AI-based technology

1y Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

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Key Insights: Leaders harness social media for digital transformation and customer service

Digital Leaders Key Insights: Leaders harness social media for digital transformation and customer service

1y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Advertising CTV advertising remains on the rise with new opportunities for Roku channel owners

1y Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

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How AI has evolved in the marketing industry – and where it’s headed next

AI & Automation How AI has evolved in the marketing industry – and where it’s headed next

1y Ben Aflalo

How AI has evolved in the marketing industry – and...

Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...

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Three predictions about the future of virtual & hybrid events

Digital Marketing Three predictions about the future of virtual & hybrid events

1y Michael Balyasny

Three predictions about the future of virtual & hy...

A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...

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The agile marketer: Building agility with technology and talent

Digital Marketing The agile marketer: Building agility with technology and talent

1y Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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Answering the call for greater privacy by tapping AI

AI & Automation Answering the call for greater privacy by tapping AI

1y Randi Stipes

Answering the call for greater privacy by tapping ...

As advertisers race to adapt to new privacy protections being enacted by regulators and technology companies, they should look to AI to fill the gap l...

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Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

Analytics Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

1y Catherrine Garcia

Tech Talk with InfoTrust’s Tag Inspector: Tag moni...

Brad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Analytics The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

1y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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Choosing subscription software that’s right for your business

Digital Marketing Choosing subscription software that’s right for your business

1y Sean Joyce

Choosing subscription software that’s right for yo...

There are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Read More...

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The holiday guide to cross-platform social media advertising

Digital Marketing The holiday guide to cross-platform social media advertising

1y Robert Rothschild

The holiday guide to cross-platform social media a...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...

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The cloud transformation has begun – are you ready?

Analytics The cloud transformation has begun – are you ready?

1y Tim Beeson

The cloud transformation has begun – are you ready...

Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...

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What marketers can do to pandemic-proof their data assets

Analytics What marketers can do to pandemic-proof their data assets

1y Ruby Brenden

What marketers can do to pandemic-proof their data...

After COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. ...

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Voice-enabled AI: Pioneering the contactless future

AI & Automation Voice-enabled AI: Pioneering the contactless future

1y Matt Muldoon

Voice-enabled AI: Pioneering the contactless futur...

Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...

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This is what a customer data platform (CDP) is designed to do

Analytics This is what a customer data platform (CDP) is designed to do

1y Jacqueline Dooley

This is what a customer data platform (CDP) is des...

Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...

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Tips to reinvigorate your social marketing strategy for impact & authenticity

Digital Marketing Tips to reinvigorate your social marketing strategy for impact & authenticity

1y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

Analyzing Customer Data Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

1y Bhavik Soni

Tech Talk with LoyaltyLion: How to find the best l...

Companies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...

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