2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

AR & VR 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

4m Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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Technology and tequila: What virtual reality has come to mean for Patrón

AR & VR Technology and tequila: What virtual reality has come to mean for Patrón

5y Mike O'Brien

Technology and tequila: What virtual reality has c...

“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...

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How are brands using virtual reality in their marketing?

AR & VR How are brands using virtual reality in their marketing?

5y Tereza Litsa

How are brands using virtual reality in their mark...

Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...

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Lufthansa on virtual reality and turning an airplane into a FlyingLab

AR & VR Lufthansa on virtual reality and turning an airplane into a FlyingLab

6y Andy Favell

Lufthansa on virtual reality and turning an airpla...

Dr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...

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Use of virtual reality reaches tipping point: stats

AR & VR Use of virtual reality reaches tipping point: stats

6y Linus Gregoriadis

Use of virtual reality reaches tipping point: stat...

The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...

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How will the mass adoption of virtual reality disrupt media and advertising?

AR & VR How will the mass adoption of virtual reality disrupt media and advertising?

6y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

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The reality of virtual reality

Media The reality of virtual reality

7y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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Four brands with awesome virtual reality experiences

Video Four brands with awesome virtual reality experiences

7y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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What makes China ripe for virtual reality?

Asia What makes China ripe for virtual reality?

7y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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