Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...
View article“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...
View articleBrands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...
View articleDr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...
View articleThe use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...
View articleAlvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...
View articleA lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...
View articleVirtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...
View articleChina has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...
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