Building a bulletproof marketing collaboration strategy

Brand experience Building a bulletproof marketing collaboration strategy

1m Ann Smarty

Building a bulletproof marketing collaboration str...

Marketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...

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Make or break: Three tips for the first 30 days of a fractional CMO engagement

Fractional CMO Make or break: Three tips for the first 30 days of a fractional CMO engagement

1m Amy Loesch

Make or break: Three tips for the first 30 days of...

Unlike starting a new position as a full-time CMO, as a Fractional CMO, you don’t have the luxury of time to get up to speed on the business. You are ...

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How brand experience is changing the company-agency relationship

Brand experience How brand experience is changing the company-agency relationship

1m Todd Irwin

How brand experience is changing the company-agenc...

For business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital mark...

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Five ideas for creating personalized targeting without cookies

Content & Experience Five ideas for creating personalized targeting without cookies

1m John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Is your brand elastic enough for Web3?

Actionable analysis Is your brand elastic enough for Web3?

2m Alan Kittle

Is your brand elastic enough for Web3?

30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a...

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Differentiate or die: Three pivots DTC brands must make to survive

Actionable analysis Differentiate or die: Three pivots DTC brands must make to survive

2m James Gregson

Differentiate or die: Three pivots DTC brands must...

James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...

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CMOs and CIOs: The new growth accelerators

Analyzing Customer Data CMOs and CIOs: The new growth accelerators

2m Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Brand awareness Upper funnel personalization: Kaiser Permanente's path to positive recall

2m Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Five steps to center your buyer experience on relationships, not transactions

Actionable analysis Five steps to center your buyer experience on relationships, not transactions

3m Alex Hunter

Five steps to center your buyer experience on rela...

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for ...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

3m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How Walgreens Boots Alliance rebuilt for first party data

Actionable analysis How Walgreens Boots Alliance rebuilt for first party data

3m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Data privacy digest: Three dimensions for a healthy cookieless diet

Actionable analysis Data privacy digest: Three dimensions for a healthy cookieless diet

3m Peter Rice

Data privacy digest: Three dimensions for a health...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

3m Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

4m Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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Podcast: Connecting marketers, minorities, and brand engagement

Brand awareness Podcast: Connecting marketers, minorities, and brand engagement

4m Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

AR & VR 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

4m Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

Content Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

5m Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Paying for Attention: How to measure and maximize the stickiness of your video creative

Content & Experience Paying for Attention: How to measure and maximize the stickiness of your video creative

6m Kira Henson

Paying for Attention: How to measure and maximize ...

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...

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The best website layouts for emerging start-ups

Chatbots The best website layouts for emerging start-ups

6m Daniel Tannenbaum

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Building marketing success from the post-pandemic data black hole

Analytics Building marketing success from the post-pandemic data black hole

6m Dan Arden

Building marketing success from the post-pandemic ...

As marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...

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How Walgreens scaled its performance storytelling

B2C How Walgreens scaled its performance storytelling

7m Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Engaging your customers through 'ignite moments'

Content & Experience Engaging your customers through 'ignite moments'

8m Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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Seven tips to improve customer acquisition and retention

Acquisition Seven tips to improve customer acquisition and retention

8m Matt Rogers

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

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Why Wordle is winning

Campaigns Why Wordle is winning

8m Elizabeth Roscoe

Why Wordle is winning

Are you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

8m Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

Collaboration Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

9m Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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ClickZ's 5 most popular articles of 2021

Digital Marketing ClickZ's 5 most popular articles of 2021

9m Elizabeth Roscoe

ClickZ's 5 most popular articles of 2021

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...

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