Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.
Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a ... read more
As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people
Paulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies.