Putting people first: The path to building a digital center of excellence

Collaboration Putting people first: The path to building a digital center of excellence

2w Elizabeth Roscoe

Putting people first: The path to building a digit...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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ClickZ's 5 most popular articles of 2021

Digital Marketing ClickZ's 5 most popular articles of 2021

1m Elizabeth Roscoe

ClickZ's 5 most popular articles of 2021

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...

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Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

2m Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Pin down your holiday season strategy like a boss

Customer behaviour Pin down your holiday season strategy like a boss

3m Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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The digital marketing experience of a 250+ year old global luxury brand

Customer experience The digital marketing experience of a 250+ year old global luxury brand

3m Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

3m Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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CMO's handbook to building great marketing teams

Digital Leaders CMO's handbook to building great marketing teams

4m Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

Digital Leaders The ClickZ Experience 2021: power your strategy with the world's greatest minds in digital marketing

4m Kamaljeet Kalsi

The ClickZ Experience 2021: power your strategy wi...

A conclave for senior leadership at the intersection of digital, marketing, and technology Read More...

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No limits, no budget: How Asics built the Eternal Run campaign

Case Study No limits, no budget: How Asics built the Eternal Run campaign

4m Gareth Platt

No limits, no budget: How Asics built the Eternal ...

How organic media and community engagement propelled a billion impressions and a line-up of awards Read More...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Five email and mobile marketing insights from 2021 (Q1 to Q2)

5m Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Email marketing 2021-22: the glass is (at least) half full

Content Email marketing 2021-22: the glass is (at least) half full

5m Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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CMOs and modern marketing

Data insights CMOs and modern marketing

5m Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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Brand positioning: the cornerstone for B2B experiential brands

B2B Brand positioning: the cornerstone for B2B experiential brands

5m Michael Collins

Brand positioning: the cornerstone for B2B experie...

Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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A contingency plan for the inevitable cookie death

AI & Automation A contingency plan for the inevitable cookie death

6m Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

6m Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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The CMO's role as a change agent to deliver outstanding CX

Digital Leaders The CMO's role as a change agent to deliver outstanding CX

7m Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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Three ways B2B brands can win over millennials

B2B Three ways B2B brands can win over millennials

7m Tyrona Heath

Three ways B2B brands can win over millennials

LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...

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Product recommendations are not “one size fits all”

Acquisition Product recommendations are not “one size fits all”

7m Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

8m Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

8m Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

Digital Leaders Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

8m Edwin Boadu

Gen Z, cancel culture, and value shifts: how brand...

With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...

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The fruits of collaboration: how US retailers are monetizing their data

Acquisition The fruits of collaboration: how US retailers are monetizing their data

9m Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group

9m Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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How technology is changing the role of the CMO in 2021

Digital Transformation How technology is changing the role of the CMO in 2021

9m Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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How will technology transform the fragile client/agency ecosystem?

Advertising & Promotion How will technology transform the fragile client/agency ecosystem?

9m Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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Customer experience in 2025: here’s where we’re heading

AI & Automation Customer experience in 2025: here’s where we’re heading

10m Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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How technology is streamlining processes in finance and insurance

Analytics How technology is streamlining processes in finance and insurance

10m Daniel Tannenbaum

How technology is streamlining processes in financ...

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and mortgages are using technology more effectivel...

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