Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.
Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a ... read more
As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?