Is your brand elastic enough for Web3?

Actionable analysis Is your brand elastic enough for Web3?

8m Alan Kittle

Is your brand elastic enough for Web3?

30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a...

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Differentiate or die: Three pivots DTC brands must make to survive

DTC Differentiate or die: Three pivots DTC brands must make to survive

8m James Gregson

Differentiate or die: Three pivots DTC brands must...

James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...

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Taking your buyer experience from transactional to relationship-driven

Customer experience Taking your buyer experience from transactional to relationship-driven

8m Alex Hunter

Taking your buyer experience from transactional to...

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for ...

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How Walgreens Boots Alliance rebuilt for first party data

Case Study How Walgreens Boots Alliance rebuilt for first party data

9m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Coping without cookies: A new paradigm for data privacy

Data Coping without cookies: A new paradigm for data privacy

9m Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

2y Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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How to use contextual customer feedback to become a truly customer-centric organization

Analyzing Customer Data How to use contextual customer feedback to become a truly customer-centric organization

2y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Key Insights: 2021 Strategic pearls on email and content marketing

People and skills Key Insights: 2021 Strategic pearls on email and content marketing

2y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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How to conduct a digital marketing audit: Advice from industry experts

Digital Marketing How to conduct a digital marketing audit: Advice from industry experts

3y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

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The growing culture of marketing experimentation

Analytics The growing culture of marketing experimentation

3y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

Actionable Analysis Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies

3y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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Five lessons for maximizing your online and offline conversions

Five lessons for maximizing your online and offline conversions

6y Linus Gregoriadis

Five lessons for maximizing your online and offlin...

'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...

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Seven ways advertisers can deal with brand safety concerns

Seven ways advertisers can deal with brand safety concerns

6y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

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5 overlooked but rewarding mobile engagement strategies

5 overlooked but rewarding mobile engagement strategies

6y Laurynas Skupas

5 overlooked but rewarding mobile engagement strat...

How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...

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The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI

The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI

6y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

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Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

Breaking down the Facebook auction: How to manage rising CPMs and deliver sales

6y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast

Our four favourite findings from the ClickZ Digital Advertising Breakfast

6y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Is it time to rethink your mobile measurements?

Is it time to rethink your mobile measurements?

6y Andrew Warren-Payne

Is it time to rethink your mobile measurements?

With the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...

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Mobile app vs mobile web - what’s the right answer for retailers?

Mobile app vs mobile web - what’s the right answer for retailers?

6y Chris Camps

Mobile app vs mobile web - what’s the right answer...

Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...

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Personalisation: the key to profitable discount codes

Personalisation: the key to profitable discount codes

6y Chris Camps

Personalisation: the key to profitable discount co...

In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...

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How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

6y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

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Data-driven attribution: the cure for discount code abuse?

Data-driven attribution: the cure for discount code abuse?

6y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

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What exactly is a marketing cloud, and do you need one?

What exactly is a marketing cloud, and do you need one?

6y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

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Persona creation: why many marketers are taking the wrong approach

Persona creation: why many marketers are taking the wrong approach

6y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

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Google announces Optimize and Session Quality Score

Google announces Optimize and Session Quality Score

6y Clark Boyd

Google announces Optimize and Session Quality Scor...

Google has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably a free version of ...

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Five hard-hitting tips for boosting online conversion rates

Five hard-hitting tips for boosting online conversion rates

7y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

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Programmatic advertising: what's the difference between good and bad data?

Programmatic advertising: what's the difference between good and bad data?

7y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

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