Crack the consumer code: How neuromarketing revolutionizes business

Customer behaviour Crack the consumer code: How neuromarketing revolutionizes business

1w ClickZ News Staff

Crack the consumer code: How neuromarketing revolu...

Neuromarketing is revolutionizing marketing by using brain science to understand what makes consumers tick. It leverages cool tech to optimize ads, we...

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Voice search consumer trends: D2C brands, are you listening?

Voice search Voice search consumer trends: D2C brands, are you listening?

8m Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

Advertising & Promotion B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

9m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

1y Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Dispelling myths and understanding realities of social impressions measurement

Ecommerce Dispelling myths and understanding realities of social impressions measurement

1y Jamie Bolton

Dispelling myths and understanding realities of so...

Smart ways to look beyond Facebook for customer acquisition amidst rising competition and costs Read More...

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Preparing for the third act: We’re getting marketing personalization all wrong

Content & Experience Preparing for the third act: We’re getting marketing personalization all wrong

1y Nick Masters

Preparing for the third act: We’re getting marketi...

The transition to Web3 and increasing emphasis on anonymity highlights the need for new approaches in content creation, distribution, and engagement w...

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The 3M levers advertisers can use to trigger positive behavior change

Advertising & Promotion The 3M levers advertisers can use to trigger positive behavior change

1y Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Taking your buyer experience from transactional to relationship-driven

Customer experience Taking your buyer experience from transactional to relationship-driven

2y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

2y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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Paying for Attention: How to measure and maximize the stickiness of your video creative

Video Marketing Paying for Attention: How to measure and maximize the stickiness of your video creative

2y Kira Henson

Paying for Attention: How to measure and maximize ...

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...

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Seven tips to improve customer acquisition and retention

Retention Seven tips to improve customer acquisition and retention

2y Matt Rogers

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

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Pin down your holiday season strategy like a boss

Digital Leaders Pin down your holiday season strategy like a boss

2y Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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How to measure and optimize customer engagement on any channel

Tools & Technology How to measure and optimize customer engagement on any channel

7y Chris Camps

How to measure and optimize customer engagement on...

‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...

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How your CMS can help personalise your customer journey

Analytics How your CMS can help personalise your customer journey

7y Chris Camps

How your CMS can help personalise your customer jo...

A great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, ...

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How can digital literacy help you understand your customers?

Tools & Technology How can digital literacy help you understand your customers?

7y Rebecca Sentance

How can digital literacy help you understand your ...

Many businesses invest a great deal of time and effort into knowing their customers - but too few focus on understanding them. Read More...

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Five trends to improve customer experience in 2017

Marketing Five trends to improve customer experience in 2017

7y Tereza Litsa

Five trends to improve customer experience in 2017

If your business is ready to improve its customer experience in 2017, here are our suggestions on the methods to focus on. Read More...

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Three ways that AI is enhancing the ecommerce customer experience

Trends Three ways that AI is enhancing the ecommerce customer experience

7y Rebecca Sentance

Three ways that AI is enhancing the ecommerce cust...

Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday ...

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Keep these five points in mind to nail the customer journey

Ecommerce Keep these five points in mind to nail the customer journey

7y Jonathan Attwood

Keep these five points in mind to nail the custome...

Sometimes underestimated, the form that appears at the end of the customer's online journey can offer remarkable insight on customer behaviour. Get it...

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How emotional connection increases customer satisfaction

Marketing How emotional connection increases customer satisfaction

8y Tereza Litsa

How emotional connection increases customer satisf...

As companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not ...

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Cross channel marketing: three tips from our customer journey report

More News Cross channel marketing: three tips from our customer journey report

8y Andrew Warren-Payne

Cross channel marketing: three tips from our custo...

One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan ...

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