How conversational marketing is transforming customer engagement

Customer insights How conversational marketing is transforming customer engagement

4d ClickZ News Staff

How conversational marketing is transforming custo...

Conversational marketing is transforming traditional marketing into dynamic two-way conversations, leveraging chatbots, AI, and social media to person...

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Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

8m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

1y Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Mastering the marketing mix through diversification

Digital Marketing Mastering the marketing mix through diversification

1y Jamie Bolton

Mastering the marketing mix through diversificatio...

Diversify to amplify results using these insights and framework Read More...

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Taking your buyer experience from transactional to relationship-driven

Customer experience Taking your buyer experience from transactional to relationship-driven

2y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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The best website layouts for emerging start-ups

Digital Marketing The best website layouts for emerging start-ups

2y Daniel Tannenbaum

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Engaging your customers through 'ignite moments'

Customer insights Engaging your customers through 'ignite moments'

2y Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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Generation novel: How to market to the new post-pandemic customer

Digital Leaders Generation novel: How to market to the new post-pandemic customer

2y Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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How to use contextual customer feedback to become a truly customer-centric organization

Analyzing Customer Data How to use contextual customer feedback to become a truly customer-centric organization

3y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Three sure-fire ways to use machine learning for improved personalization

Marketing Automation Three sure-fire ways to use machine learning for improved personalization

4y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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Review stars don't matter all that much [Study]

Review stars don't matter all that much [Study]

8y Mike O'Brien

Review stars don't matter all that much [Study]

The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...

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Facebook Claims More Than Half of Social Logins [Study]

Facebook Claims More Than Half of Social Logins [Study]

10y Mike O'Brien

Facebook Claims More Than Half of Social Logins [S...

Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...

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Mobile Shift Drives Father's Day Sales, IBM Says

Mobile Shift Drives Father's Day Sales, IBM Says

10y Susan Kuchinskas

Mobile Shift Drives Father's Day Sales, IBM Says

While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

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World Cup Most Social Sporting Event Ever, Says Adobe

World Cup Most Social Sporting Event Ever, Says Adobe

10y Susan Kuchinskas

World Cup Most Social Sporting Event Ever, Says Ad...

The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...

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#CZLNY: Unlocking the Secrets to Mobile Video

#CZLNY: Unlocking the Secrets to Mobile Video

10y Greg Jarboe

#CZLNY: Unlocking the Secrets to Mobile Video

At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...

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Online Content Videos Hit Record 52 Billion Monthly Views

Online Content Videos Hit Record 52 Billion Monthly Views

10y Greg Jarboe

Online Content Videos Hit Record 52 Billion Monthl...

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...

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Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

10y Jessica Lee

Google Zeitgeist 2013: Our Fascination with North ...

Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...

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Facebook and YouTube Lead Mobile Online Activity [Study]

Facebook and YouTube Lead Mobile Online Activity [Study]

10y Yuyu Chen

Facebook and YouTube Lead Mobile Online Activity [...

As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...

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Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

10y Yuyu Chen

Tips for Targeting Millennials With Mobile Email M...

Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...

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ComScore: Consumers Watched Over 48 Billion Online Videos in July

ComScore: Consumers Watched Over 48 Billion Online Videos in July

11y Caitlin Rossman

ComScore: Consumers Watched Over 48 Billion Online...

A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...

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Apple and Android Fight for Hands of Smartphone Consumers

Apple and Android Fight for Hands of Smartphone Consumers

11y Caitlin Rossman

Apple and Android Fight for Hands of Smartphone Co...

A new study by Nielsen looks into which operating system is winning the smartphone market. Read More...

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Facebook's Video Audience Bigger Than TV, According to Nielsen

Facebook's Video Audience Bigger Than TV, According to Nielsen

11y Caitlin Rossman

Facebook's Video Audience Bigger Than TV, Accordin...

A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...

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ComScore: Over 20 Billion Video Ad Impressions in June

ComScore: Over 20 Billion Video Ad Impressions in June

11y Caitlin Rossman

ComScore: Over 20 Billion Video Ad Impressions in ...

A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...

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Nielsen: Second-Screens Are Changing Consumers' TV Habits

Nielsen: Second-Screens Are Changing Consumers' TV Habits

11y Caitlin Rossman

Nielsen: Second-Screens Are Changing Consumers' TV...

Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...

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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

11y Caitlin Rossman

ComScore: Consumers Watched Nearly 41 Billion Onli...

Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...

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ComScore: Over 13 Billion Video Ads Viewed in April

ComScore: Over 13 Billion Video Ads Viewed in April

11y Caitlin Rossman

ComScore: Over 13 Billion Video Ads Viewed in Apri...

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...

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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

11y James Dohnert

LinkedIn: Social Media a Major Motivator for Mass ...

About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...

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