The power of audience-led approaches and data-driven insights

Analyzing Customer Data The power of audience-led approaches and data-driven insights

1w Dipti Kachru

The power of audience-led approaches and data-driv...

Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...

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Upper funnel personalization: Kaiser Permanente's path to positive recall

Personalization Upper funnel personalization: Kaiser Permanente's path to positive recall

8m Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Taking your buyer experience from transactional to relationship-driven

Customer experience Taking your buyer experience from transactional to relationship-driven

8m Alex Hunter

Taking your buyer experience from transactional to...

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for ...

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It's not about you: A content planning framework to avoid self-obsession

Content It's not about you: A content planning framework to avoid self-obsession

9m Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

Ethical marketing Building a sustainability strategy: Three mindset shifts and six questions to ask yourself

11m Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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The best website layouts for emerging start-ups

Digital Marketing The best website layouts for emerging start-ups

11m Daniel Tannenbaum

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Engaging your customers through 'ignite moments'

Customer insights Engaging your customers through 'ignite moments'

1y Elizabeth Roscoe

Engaging your customers through 'ignite moments'

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...

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Seven tips to improve customer acquisition and retention

Retention Seven tips to improve customer acquisition and retention

1y Matt Rogers

Seven tips to improve customer acquisition and ret...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

Digital transformation Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

1y Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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The digital marketing landscape: Visualizing the 5 locations of today's customer journey

Customer journey The digital marketing landscape: Visualizing the 5 locations of today's customer journey

3y Luke Richards

The digital marketing landscape: Visualizing the 5...

If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...

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Connecting the dots in the customer journey

Customer journey Connecting the dots in the customer journey

3y Gene Lee

Connecting the dots in the customer journey

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...

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Lytics announces customer journey integration with Salesforce Marketing Cloud

Customer journey Lytics announces customer journey integration with Salesforce Marketing Cloud

3y Kimberly Collins

Lytics announces customer journey integration with...

CDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journe...

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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

Customer journey Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

4y Barry Levine

Adobe unveils Customer Journey Analytics with new ...

Adobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...

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Start predicting intent at any moment in the customer journey

Customer journey Start predicting intent at any moment in the customer journey

5y Brian Solis

Start predicting intent at any moment in the custo...

To drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...

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What's your Alexa strategy?: Smart speakers and their role in the customer journey

Customer journey What's your Alexa strategy?: Smart speakers and their role in the customer journey

5y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

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