Q&A Citizens Bank: ​Multisensory marketing that connects brand and community

Content & Experience Q&A Citizens Bank: ​Multisensory marketing that connects brand and community

2m Kamaljeet Kalsi

Q&A Citizens Bank: ​Multisensory marketing that co...

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...

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CMOs and CIOs: The new growth accelerators

Analyzing Customer Data CMOs and CIOs: The new growth accelerators

5m Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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How Walgreens Boots Alliance rebuilt for first party data

Actionable analysis How Walgreens Boots Alliance rebuilt for first party data

5m Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Coping without cookies: A new paradigm for data privacy

Actionable analysis Coping without cookies: A new paradigm for data privacy

6m Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Building marketing success from the post-pandemic data black hole

Analytics Building marketing success from the post-pandemic data black hole

8m Dan Arden

Building marketing success from the post-pandemic ...

As marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...

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How Walgreens scaled its performance storytelling

B2C How Walgreens scaled its performance storytelling

9m Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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CMOs and modern marketing

Data insights CMOs and modern marketing

1y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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A contingency plan for the inevitable cookie death

AI & Automation A contingency plan for the inevitable cookie death

1y Jeremy Hlavacek

A contingency plan for the inevitable cookie death

Google’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...

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Data integration: the key to omnichannel marketing

Analytics Data integration: the key to omnichannel marketing

1y Jeremy Chan

Data integration: the key to omnichannel marketing

Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

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Product recommendations are not “one size fits all”

Acquisition Product recommendations are not “one size fits all”

1y Jeremy Chan

Product recommendations are not “one size fits all...

A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

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Elevating customer experience through AI

Actionable analysis Elevating customer experience through AI

2y Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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How to use contextual customer feedback to become a truly customer-centric organization

Actionable Analysis How to use contextual customer feedback to become a truly customer-centric organization

2y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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The fruits of collaboration: how US retailers are monetizing their data

Acquisition The fruits of collaboration: how US retailers are monetizing their data

2y Selwyn Parker

The fruits of collaboration: how US retailers are ...

How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

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A data-centric customer acquisition playbook for insurance companies

Data A data-centric customer acquisition playbook for insurance companies

2y Jacqueline Dooley

A data-centric customer acquisition playbook for i...

Data Axle’s guide, The Insurer’s Customer Acquisition Playbook, explains how health, life, and P&C insurance marketers can leverage data to create an ...

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Why 2021 is the year of the account

Data insights Why 2021 is the year of the account

2y Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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How cloud offerings could transform business in the next decade

Analytics How cloud offerings could transform business in the next decade

2y Dave Eisenberg

How cloud offerings could transform business in th...

Entering the next phase of the digital transformation, Dave Eisenberg, LiveRamp’s chief strategy officer, discusses how the new frontier for cloud sof...

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Conversational data shifting consumer privacy discussion

Analytics Conversational data shifting consumer privacy discussion

2y Jacqueline Dooley

Conversational data shifting consumer privacy disc...

Conversational interactions and asynchronous messaging can help solve data privacy issues arising from authenticated users using chatbots Read More...

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iOS 14 is not your biggest measurement challenge… but it might have just exposed it

Data iOS 14 is not your biggest measurement challenge… but it might have just exposed it

2y Sam Carter

iOS 14 is not your biggest measurement challenge… ...

Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...

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Getting ahead in marketing: Data as the new oil

Analytics Getting ahead in marketing: Data as the new oil

2y Iris Meijer

Getting ahead in marketing: Data as the new oil

Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read More...

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Utility and informed consent - the “keys” to implementing data privacy policy

Data Utility and informed consent - the “keys” to implementing data privacy policy

2y Jacqueline Dooley

Utility and informed consent - the “keys” to imple...

Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for po...

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The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

2y Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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Three steps to create a 360-degree customer view in 2021

Data Three steps to create a 360-degree customer view in 2021

2y Catlyn Origitano

Three steps to create a 360-degree customer view i...

Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. ...

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Omnichannel marketing is a competitive advantage for B2B marketers this year

B2B Omnichannel marketing is a competitive advantage for B2B marketers this year

2y Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

2y Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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Optimizing digital experiences will move beyond the marketing department in 2021

Content Optimizing digital experiences will move beyond the marketing department in 2021

2y Shane Phair

Optimizing digital experiences will move beyond th...

The pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...

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Why unlocking creative insights data is so important for digital campaign success

Data Why unlocking creative insights data is so important for digital campaign success

2y Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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Behavior changes means new learnings for ecommerce retailers

Analyzing Customer Data Behavior changes means new learnings for ecommerce retailers

2y John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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