iOS 14 uncovers measurement vulnerabilities for business
322023

iOS 14 uncovers measurement vulnerabilities for business

1y Idris Nagri

iOS 14 uncovers measurement vulnerabilities for bu...

How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...

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How niche marketing can win customers from your competitors
Customer experience

How niche marketing can win customers from your competitors

1y Benjamin Broomfield

How niche marketing can win customers from your co...

"Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missi...

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30 DTC brands that showcased exceptional performance in Q4
322023

30 DTC brands that showcased exceptional performance in Q4

1y Idris Nagri

30 DTC brands that showcased exceptional performan...

The COVID-19 pandemic has drastically changed consumer buying habits, leading to an explosive growth of DTC companies Read More...

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Twelve industry experts answer: What makes a great marketing leader?
Digital Leaders

Twelve industry experts answer: What makes a great marketing leader?

1y Benjamin Broomfield

Twelve industry experts answer: What makes a great...

Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learni...

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Five of the best: What dominated ClickZ headlines in 2022?
Insights

Five of the best: What dominated ClickZ headlines in 2022?

1y Benjamin Broomfield

Five of the best: What dominated ClickZ headlines ...

Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read More...

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The 3M levers advertisers can use to trigger positive behavior change
Advertising & Promotion

The 3M levers advertisers can use to trigger positive behavior change

1y Idris Nagri

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Q&A Citizens Bank: ​Multisensory marketing that connects brand and community
Content & Experience

Q&A Citizens Bank: ​Multisensory marketing that connects brand and communit...

2y Kamaljeet Kalsi

Q&A Citizens Bank: ​Multisensory marketing that co...

Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance Read More...

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Building a bulletproof marketing collaboration strategy
Brand experience

Building a bulletproof marketing collaboration strategy

2y Idris Nagri

Building a bulletproof marketing collaboration str...

Marketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...

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Excelling as a Fractional CMO: A guide to your first 30 days
Fractional CMO

Excelling as a Fractional CMO: A guide to your first 30 days

2y Amy Loesch

Excelling as a Fractional CMO: A guide to your fir...

Unlike starting a new position as a full-time CMO, as a Fractional CMO, you don’t have the luxury of time to get up to speed on the business. You are ...

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How brand experience is changing the company-agency relationship
Brand experience

How brand experience is changing the company-agency relationship

2y Todd Irwin

How brand experience is changing the company-agenc...

For business leaders, the importance of a consistent and engaging brand experience represents the best opportunity to penetrate and control vital mark...

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Five ideas for creating personalized targeting without cookies
Content & Experience

Five ideas for creating personalized targeting without cookies

2y Idris Nagri

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Is your brand elastic enough for Web3?
Actionable analysis

Is your brand elastic enough for Web3?

2y Alan Kittle

Is your brand elastic enough for Web3?

30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a...

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Differentiate or die: Three pivots DTC brands must make to survive
Actionable analysis

Differentiate or die: Three pivots DTC brands must make to survive

2y James Gregson

Differentiate or die: Three pivots DTC brands must...

James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and...

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CMOs and CIOs: The new growth accelerators
Analyzing Customer Data

CMOs and CIOs: The new growth accelerators

2y Idris Nagri

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Taking your buyer experience from transactional to relationship-driven
Actionable analysis

Taking your buyer experience from transactional to relationship-driven

2y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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Coping without cookies: A new paradigm for data privacy
Actionable analysis

Coping without cookies: A new paradigm for data privacy

2y Idris Nagri

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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It's not about you: A content planning framework to avoid self-obsession
Content

It's not about you: A content planning framework to avoid self-obsession

2y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Overcoming CX shortfalls across digital channels with (and without!) AI
Actionable Analysis

Overcoming CX shortfalls across digital channels with (and without!) AI

2y Idris Nagri

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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Podcast: Connecting marketers, minorities, and brand engagement
Brand awareness

Podcast: Connecting marketers, minorities, and brand engagement

2y Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life
AR & VR

2 Billion Metaverse Impressions: How Heineken brought its virtual beer to l...

2y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

2y Idris Nagri

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Paying for Attention: How to measure and maximize the stickiness of your video creative
Content & Experience

Paying for Attention: How to measure and maximize the stickiness of your vi...

2y Idris Nagri

Paying for Attention: How to measure and maximize ...

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...

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The best website layouts for emerging start-ups
Chatbots

The best website layouts for emerging start-ups

2y Idris Nagri

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Building marketing success from the post-pandemic data black hole
Analytics

Building marketing success from the post-pandemic data black hole

2y Idris Nagri

Building marketing success from the post-pandemic ...

As marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...

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